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  Create Something - Crafting an...

  Lilly Benitez

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  In Create Something, first-generation El Salvadorian American Lilly Benitez shares the story of how she created something out of nothing. From a road trip in the 90s through Dallas to Central America to the establishment of her passion project, the Blade Craft Barber Academy, in 2015, this dual narrative delivers a rare glimpse into the trials and triumphs of a first-generation entrepreneur. 
  A blueprint for dreamers, Lilly's tales from El Salvador punctuate each chapter, drawing powerful parallels between her past adventures and her entrepreneurial journey. She leverages insights from her unique upbringing to champion an unconventional path to success. More than just a memoir, this motivational guidebook offers tools and insights to conquer challenges and turn aspirations into tangible realities.

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  The 3 Simple Rules of Investing...

  George Peacock, Carol Fabbri,...

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  Don't believe the hype: Tips from financial professionals on recognizing and avoiding overpriced, overcomplicated, and overly risky investments. 
   
   
    
  What if the most effective investment portfolio was also the easiest to manage and the least expensive? As the authors of this clear, practical, and enlightening book—part financial guide, part exposé—prove, there are just three simple rules you need to follow and only a few, very inexpensive investment products that are necessary for an ideal portfolio. 
   
    
    
  The authors deftly bust investing's myths—what they call investing's Seven Deadly Temptations—and dispense with all the complicated, confusing, and self-serving advice of the Wall Street wolves. By embracing commonsense solutions and rejecting investments that seem enticing but are overpriced, needlessly complex, and risky, you'll put not only yourself in a stronger position, but the entire economy as well.

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  One Day I'll Work for Myself -...

  Benjamin C. Waterhouse

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  What makes the dream of self-employment so alluring, so pervasive in today's world? Benjamin C. Waterhouse offers a provocative argument: the modern cult of the hustle is a direct consequence of economic failures—bad jobs, stagnant wages, and inequality—since the 1970s. With original research, Waterhouse traces a new narrative history of business in America, populated with vivid characters—from the activists, academics, and work-from-home gurus who hailed business ownership as our economic salvation to the upstarts who took the plunge. Some flourish; some squeak by. Some fail. 
   
   
   
  As Waterhouse shows, the go-it-alone movement that began in the 1970s laid the political and cultural groundwork for today's gig economy and its ethos: everyone should be their own boss. While some people find success in that world, countless others are left bouncing from gig to gig—exploited, underpaid, or conned by get-rich-quick scams. And our politics doesn't know how to respond. 
   
   
   
  Accessible, fast-paced, and eye-opening, One Day I'll Work for Myself offers a fresh, insightful cultural history of the US economy from the perspective of the people within it, asking urgent questions about why we're clinging to old strategies for progress—and at what cost.

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  Go To Customer - A Guidebook to...

  Dave Irwin

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  Go to Customer is a field guide for enterprise account teams tired of the manual work of account research and planning, the lack of systems and support for account expansion, and product-driven content that doesn’t align with customer needs. The core idea is simple: Flip the flow. 
  Stop selling at customers and start building around what they need and are actively funding. When you work backward from customers’ priorities, you turn those priorities into bigger, faster wins. 
  What you’re missing isn’t effort; it’s a system that shows you the customer clearly. CRMs track what you want to sell. This book teaches you to uncover the invisible pipelineof unmet needs inside your existing accounts—then to align capabilities, resources, and value with those needs. 
  What you get is a repeatable playbook to sell what’s possible—made real through concrete habits you can run every day:Leverage pre-intent signals to gain early access and be relevant when challenges first arise.Use Bluespace (customer challenge × buying center) to spot real opportunities early.Master relationship rhythms to move from vendor to strategic partner.Stop chasing leads, uncover needs, and align solutions with the outcomes customers actually invest in.Replace static quarterly reviews with up-to-the-moment dynamic account planning.Structure teams around who customers value.Put a commercial insight strategist to work so your team shows up informed—with the right story, for the right stakeholders, at the right moment. 
  If you lead or work on enterprise accounts, here’s the promise: more relevance, less wasted time, larger deal sizes, and more resilient relationships. Because in today’s market, if you aren’t growing an account, you’re losing it—and this is how you grow.

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  How Corporations Quietly Control...

  Marcus Sterling

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  This audiobook is narrated by an AI Voice.  
  Expose the sophisticated psychological techniques corporations use to influence your thoughts, desires, and behaviors without your conscious awareness. This disturbing audiobook reveals how companies spend billions researching human psychology specifically to manipulate consumer decisions and manufacture demand for products you never needed. Learn about neuromarketing, subliminal advertising, and emotional conditioning strategies deployed across media, packaging, and retail environments designed to bypass rational thinking. The narrator examines how tech companies engineer addictive products using variable reward schedules borrowed from gambling while food corporations manipulate salt, sugar, and fat ratios to create compulsive eating patterns. Discover how corporate influence extends beyond purchasing into your political opinions, social values, and even personal identity through carefully crafted brand associations. Understand the revolving door between corporate research labs and government regulatory agencies that allows manipulation techniques to proliferate unchecked. This audiobook draws from whistleblower accounts, leaked documents, and academic research to expose the hidden war for your attention and loyalty. Learn practical defense strategies to recognize corporate manipulation and reclaim autonomous decision-making in a world designed to exploit psychological vulnerabilities. Essential listening for consumers, parents, and citizens concerned about corporate influence over minds and society.

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  It's YOUR Business - Authors and...

  Lynda Rees

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  You wrote The End. Now what? It's your business. You own the book, the brand. You are the boss. Tips, tricks, information, and templates that will demystify running your small business and make your life simpler. Tools you can immediately use. This valuable resource book will be your guide. Get it now! 
  By Lynda Rees, The Murder Guru, multi-award-winning author

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