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  Hoodwinked - How Marketers Use...

  PhD Mara Einstein, Douglas Rushkoff

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  From viral leggings to must-have apps, Dr. Mara Einstein exposes the hidden parallels between cult manipulation and modern marketing strategies in this eye-opening investigation. Drawing from her unique background as both a former MTV marketing executive and a respected media studies professor, she reveals how companies weaponize psychology to transform casual customers into devoted followers. 
   
   
   
  This groundbreaking book uncovers how social media platforms use anxiety-inducing algorithms to keep you trapped in a purchase-panic cycle; the secret playbook marketers use to create "brand religions" around everyday products; why even the most rational consumers fall prey to scarcity marketing and manufactured FOMO; and practical strategies to break free from manipulative digital marketing tactics. 
   
    
   
  With compelling real-world examples and insights from industry insiders, Hoodwinked equips you with the knowledge to recognize and resist these sophisticated manipulation techniques. Dr. Einstein's expertise has been featured in the New York Times, Wall Street Journal, and Harvard Business Review, making her the perfect guide through the maze of modern marketing manipulation.

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  Crafting a Vision That Inspires...

  Victoria David

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  Are you ready to turn obstacles into stepping stones and transform your ambitions into tangible results? Crafting a Vision That Inspires Action: Turning Challenges Into Champions is your ultimate guide to building a powerful vision that motivates, directs, and drives action. 
  This book reveals how champions in every field—business, sports, leadership, and personal growth—transform challenges into opportunities. Through actionable strategies, inspiring examples, and practical exercises, you’ll learn to:Define a compelling vision that fuels your daily decisions.Convert setbacks into growth opportunities.Maintain focus and momentum when faced with uncertainty.Inspire yourself and others to pursue excellence relentlessly. 
  Whether you’re an aspiring leader, entrepreneur, or someone seeking personal breakthroughs, this book equips you with the mindset and tools to rise above adversity and achieve extraordinary results. Stop waiting for the perfect moment—start crafting your vision and become the champion of your own journey.

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  22 Ideas About The Future

  Benjamin Greenaway, Stephen...

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  This collection of provocations from the think tank Cybersalon brings together a blend of near-future speculative fiction and non-fiction commentary from leading experts in the fields of health, community, retail, and money. Together, they shine a light behind the cornerstones of our lives to reveal the unexpected and invite you to cast your critical eye on technology and its effect on society. Be prepared for warnings and inspirations from those who speculate about the future and those who make it a reality. 
  "The shards from a score of Black Mirrors reflecting future truths, as only fiction can." Charles Arthur, author of Social Warming: How Social Media Polarises us all 
  "Challenging and lively, these short stories will inspire readers to give more thought to the surprising risks and opportunities of pervasive technologies." David Wood, Futurist and author of Vital Foresight 
  "These stories will stop you in your tracks, make you think and spur you into action!" Jana Hlistova, Founder of The Purse, Host of The Purse Podcast 
  "When the Western population is lost in a fantasyland of algorithms and abstractions, the 22 tales of speculative fiction in this book are able to provide unique and subversive insights into our possible futures." Richard Barbrook, author of Imaginary Futures 
  "If visions are futures for the heart, here we have much heartfelt foresight into how our lives, our relationships, and our selves, are being transformed by data-fication. These futures feel personal, as they should." Tracey Follows, futurist and author of The Future of You

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  Conversations Behind the Kitchen...

  Emmanuel Laroche

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  Conversations Behind the Kitchen Door offers an insider’s look into culinary trends through the words of acclaimed and professionally recognized chefs.

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  Lean Project Management

  Daniel Green

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  In the ever-evolving landscape of project management, where adaptability is key and success is measured in efficiency, “Lean Project Management” emerges as the indispensable guide for navigating the complexities of modern projects. 
  This comprehensive book delves into the core principles of Lean Thinking and explores how they can revolutionize project management practices. From understanding the philosophy behind Lean to mastering key concepts like waste elimination, value stream mapping, and continuous improvement, this book provides a roadmap for project managers, leaders, and teams seeking streamlined success. 
  Discover how Lean principles can be seamlessly integrated into project initiation, planning, execution, and closure, revolutionizing each phase for maximum impact. Explore Lean tools and techniques, from A3 Problem Solving to Kanban, and witness their transformative influence on project efficiency. Through engaging case studies spanning industries such as manufacturing, information technology, healthcare, and construction, learn how real-world projects have harnessed Lean methodologies to overcome challenges and achieve unprecedented success. 
  This book isn't just about theory—it's a hands-on guide. Uncover practical insights into Lean in team collaboration, execution, and monitoring, ensuring that every project becomes a dynamic journey of continuous improvement. Overcome challenges, foster team collaboration, and celebrate success with proven Lean practices that stand the test of time. 
  As the future of project management unfolds, “Lean Project Management” also explores emerging trends, including the intersection of Lean with Industry 4.0, the integration of artificial intelligence, and the role of Lean in sustainable development. 
   

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  The Will to Conquer - Mastering...

  A.A. Castor

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  The Will to Conquer: Mastering Power, Strategy, and the Art of War is a manifesto for those who refuse to be ruled. Power is not a privilege granted by fate—it is seized by those with the vision, discipline, and ruthlessness to take it. 
  In this book, A.A. Castor dismantles the myths of fairness, morality, and justice, exposing them for what they truly are: illusions designed to keep the weak in submission. Drawing from the principles of history's greatest strategists—Machiavelli, Sun Tzu, Nietzsche, and beyond—The Will to Conquer explores the foundations of dominance, manipulation, and control. 
  This book reveals: 
  ✔ The Laws of Power – How rulers impose their will and eliminate opposition. 
  ✔ The Art of Strategy – Why battles are won before they are fought. 
  ✔ The Psychology of a Ruler – How to think beyond morality and hesitation. 
  ✔ The Mastery of Deception – Why perception is more powerful than reality. 
  ✔ The Will to Power – How to overcome fear, doubt, and self-imposed limitations. 
  Power does not wait for the patient, nor does it reward those who seek validation. It belongs to those who demand it. If you are ready to break free from the illusions of the weak and forge your own destiny, this book will show you the way. 
  "There is no universal law—only the law of those strong enough to impose it."

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