Children's Consumerism - Influencing the Future

Pasquale De Marco

Beschreibung

In a world increasingly driven by consumerism, children and teenagers have emerged as a powerful and influential force in the marketplace. Their growing affluence, coupled with the rise of social media and technology, has transformed the landscape of consumer behavior, creating both opportunities and challenges for businesses, families, and society as a whole.

This comprehensive book delves into the fascinating realm of children's consumerism, exploring the unique characteristics, behaviors, and influences that shape their purchasing decisions. From the stages of consumer development to the impact of advertising and marketing, we uncover the intricate dynamics that drive children's consumerism and its far-reaching implications.

Through a combination of research, case studies, and expert insights, this book provides a comprehensive understanding of children's consumerism, its implications for various stakeholders, and the future trajectory of this ever-evolving landscape. Whether you are a marketer, a parent, an educator, or simply someone interested in the fascinating world of consumer behavior, this book offers valuable insights and practical strategies for navigating the complexities of children's consumerism in the 21st century.

Key topics covered in this book include:

* The rise of young consumers and the impact of social media on consumer behavior
* The influence of parents and peers on children's consumer choices
* The stages of consumer development and how children learn about products and brands
* The decision-making process of children and the role of impulse buying
* Effective marketing strategies for children, including advertising, branding, and product placement
* The need for regulation of children's marketing and the role of stakeholders in protecting young consumers
* The impact of technology on children's consumer behavior and the rise of sustainable and ethical consumption
* The challenges and opportunities of children's consumerism and the importance of consumer education

With its in-depth analysis and practical guidance, this book is an essential resource for anyone seeking to understand and navigate the complexities of children's consumerism in today's rapidly changing world.


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Verfügbar seit: 02.06.2025.

Drucklänge: 164 Seiten.

Geistes- & Sozialwissenschaften

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