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  Critical Care - A New Nurse...

  Theresa Brown

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  “Among all the recent books on medicine, Critical Care stands alone.“ — Pauline Chen, author of Final Exam“A must read for anyone who wants to understand healthcare. Extraordinary.” — Elizabeth Cohen, MPH, CNN Senior Medical Correspondent Critical Care is the powerful and absorbing memoir of Theresa Brown—a regular contributor to the New York Times blog “Well”—about her experiences during the first year on the job as an oncology nurse; in the process, Brown sheds brilliant light on issues of mortality and meaning in our lives.

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  Timekeepers - How the World...

  Simon Garfield

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  By the bestselling author of Just My Type: a “thoroughly enjoyable and illuminating” journey into the concept of time “stuffed with fascinating material” (Observer, UK).Timekeepers is a book about our obsession with time and our desire to measure it, control it, sell it, film it, perform it, immortalize it and make it meaningful. In this fascinating, anecdotal exploration, award-winning author Simon Garfield has two simple intentions: to tell some illuminating stories, and to ask whether we have all gone completely nuts. Here, Garfield explores the nature of time through stories such as: the Beatles learning to be brilliant in an hour and a half; an Englishman arriving back from Calcutta, refusing to adjust his watch; Beethoven’s symphonic wishes being ignored; a US Senator’s speech that goes for 25 hours; the horrors of war frozen at the click of a camera; a woman who designs a ten-hour clock and reinvents the calendar; Roger Bannister living out the same four minutes over a lifetime; and a who prince attempts to stop time in its tracks.“Digressive, gossipy, thoughtful and thoroughly entertaining.”—The Sunday Times, UK

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  Taking Science to the Moon -...

  Donald A. Beattie

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  A former NASA scientist shares a behind-the-scenes history of the Apollo space program and the fight to include science activities in the missions. 
   
  In 1961, President Kennedy set a goal of putting a man on the moon in order to assert American dominance in the escalating Cold War. The mission’s sole purpose was to beat the Soviets to the punch. So how did science get aboard the Apollo rockets? And what did scientists do with the space allotted to them?  
   
  Donald A. Beattie served at NASA from 1963 to 1973 in several management positions, including as program manager of Apollo Lunar Surface Experiments. In Taking Science to the Moon, Beattie takes readers inside NASA headquarters and the struggle to include science payloads and lunar exploration as part of the Apollo program.

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  January First - A Child's...

  Michael Schofield

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  A brilliant and harrowingly honest memoir, January First is the extraordinary story of a father's fight to save his child from an extremely severe case of mental illness in the face of overwhelming adversity.

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  Ecology - A Very Short Introduction

  Jaboury Ghazoul

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  Understanding how our living environment works is essentially a study of ecological systems. Ecology is the science of how organisms interact with each other and with their environment, and how such interactions create self-organizing communities and ecosystems. This science touches us all. The food we eat, the water we drink, the natural resources we use, our physical and mental health, and much of our cultural heritage are to a large degree products of ecological interactions of organisms and their environment.This Very Short Introduction celebrates the centrality of ecology in our lives. Jaboury Ghazoul explores how ecology has evolved rapidly from natural history to become a predictive science that explains how the natural world works, and which guides environmental policy and management decisions. Drawing on a range of examples, he shows how ecological science can be applied to management and conservation, including the extent to which theory has shaped practice. Ecological science has also shaped social and cultural perspectives on the environment, a process that influences politics of the environment. Ghazoul concludes by considering the future of ecology, particularly in the light of current and future environmental challenges.

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  Tap - Unlocking the Mobile Economy

  Anindya Ghose

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  Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge — a butler, not a stalker. Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

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