D'autres livres qui pourraient vous intéresser

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  Bootstrapped Marketing -...

  Chloe Henderson

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  Do you have a great business idea but almost no marketing budget? Competing against big companies with deep pockets can feel impossible—but it doesn’t have to be.  
  *Bootstrapped Marketing* shows you how to turn financial constraints into your greatest advantage. Instead of wasting money on flashy campaigns, you’ll learn to leverage creativity, resourcefulness, and proven low-cost strategies to grow your business from the ground up. 
  Inside, you’ll discover how to find your ideal customers, attract them authentically, and build a loyal community without spending a fortune. Learn the guerrilla marketing mindset that helps small businesses outmaneuver big players, plus practical tactics you can apply immediately.  
  What you’ll learn: 
  - Identify and connect with your target audience on a shoestring budget   
  - Build powerful networks and relationships without expensive events   
  - Create compelling content with free or affordable tools   
  - Repurpose content to maximize reach across multiple platforms   
  - Gain visibility with guerrilla PR hacks and micro-budget ads that work   
  - Optimize your website for conversions and customer trust   
  - Automate repetitive tasks using free and freemium tools   
  - Increase revenue through simple upsell and cross-sell strategies   
  - Track ROI effectively with accessible, low-cost analytics   
  Kael Lawson, a seasoned entrepreneur, combines real-world experience with actionable tactics that any business owner can use—no fluff, no hype, just strategies that work.  
  If you’re ready to stop letting a lack of funds hold you back, this book is your roadmap. With *Bootstrapped Marketing*, you’ll discover that resourcefulness is the new competitive edge. 

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  Using Scenarios - Scenario...

  Thomas J. Chermack

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  This is the first book to offer detailed guidance on how scenarios can be used to help organizations make their toughest decisions in a world of ever-escalating crisis and opportunity. 
   
  To reap the full benefits of scenarios, you have to be able to apply them in the real world. This groundbreaking book goes beyond the theoretical to clearly explain different ways scenarios can be used in business decision-making-from strategic planning and financial modeling to crisis response. Connecting scenarios to strategy and action can have many benefits, including the abilities to react quickly, anticipate major changes in the environment, and identify major opportunities. Thomas Chermack, a top expert on scenario planning, offers seven specific ways organizations can use scenarios, and provides a wide variety of examples, along with proven processes, exercises, and workshops that have been used successfully in organizations across industries and countries for more than fifteen years.

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  Building Success One Step at a...

  Victoria David

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  Are you ready to transform uncertainty into unshakable confidence? Building Success One Step at a Time is a practical, empowering guide for anyone seeking to turn hesitation into action and doubt into results. This book walks you through a step-by-step approach to building habits, mindset, and strategies that lead to consistent progress. 
  Through real-world examples, actionable exercises, and mindset-shifting insights, you’ll learn how to overcome fear, embrace discomfort, and take decisive steps toward your goals. Whether you’re navigating career challenges, personal growth, or ambitious dreams, this book shows that success isn’t a giant leap—it’s a series of small, deliberate steps that compound into extraordinary results. 
  By the final chapter, you’ll not only gain clarity and confidence but also the tools to maintain momentum, adapt to change, and achieve lasting success. From uncertainty to unshakable, this guide empowers you to take ownership of your journey, one step at a time.

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  Crystallizing Public Opinion

  Edward Bernays

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  Crystallizing Public Opinion by Edward Bernays is a seminal work in the field of public relations, originally published in 1923. In this book, Bernays, often regarded as the "father of public relations," explores the techniques and principles behind shaping public perception and influencing mass opinion. Drawing from psychology, sociology, and media studies, he explains how public relations professionals craft messages can strategically to guide public thought and behavior. The book discusses the role of propaganda in democratic societies, the ethical implications of persuasion, and the power of the media in shaping societal norms. Crystallizing Public Opinion remains a critical text for understanding the mechanics of modern mass communication and the strategic influence of public relations in politics, business, and culture.

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  How the Rich Get Richer - Your...

  Gabriel Shahin

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  Ready to learn How the Rich Get Richer? In this book, by Gabriel Shahin, founder of Falcon Wealth Planning explains how sophisticated tax strategies, smart investing and planning for retirement, and long-range visions for achieving your dreams can propel you to your goals.

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  Project Management Mastery -...

  Peter Spencer

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  Are you ready to take your project management career to the next level? Whether you're preparing for the PMP certification exam, leading agile teams, or managing complex projects with AI tools, this all-in-one guide delivers the clarity, confidence, and skills you need to succeed. 
  ✅ Why This Book? 
  This comprehensive guide combines PMP exam preparation, Agile frameworks, and AI-powered project tools into one streamlined manual for modern project managers. From project initiation to delivery, you’ll gain expert strategies to eliminate chaos, drive team performance, and scale success—no matter your industry. 
  🧠 What You’ll Learn:Complete PMP® Exam Coverage — Align with the latest PMBOK® Guide and exam format with real-world insights and practice questions.Agile Project Management — Master Scrum, Kanban, Lean, and hybrid approaches to increase adaptability and speed.AI & Automation Tools — Learn how to integrate AI tools like ChatGPT, Trello AI, and Jira automation for smarter project execution.Team Scaling Strategies — Use proven frameworks to lead multiple teams, manage stakeholders, and scale projects efficiently.Practical Tools & Templates — Get access to digital checklists, sample roadmaps, sprint boards, and dashboards.

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