Weitere Bücher, die Sie mögen werden

• 

  Erikson Eskimos & Columbus -...

  James Robert Enterline

  • 0
  • 0
  • 0

  This revealing analysis of Medieval cartography and native American travel upends conventional narratives about discovering the New World. 
   
  For generations, American schools have taught children that Christopher Columbus discovered America in 1492. But evidence shows that Leif Erikson set foot on the continent centuries earlier. As debate continues over which explorer deserves the credit, early maps of North America suggest that we may be asking the wrong questions. How did medieval Europeans have such specific geographic knowledge of North America, a land even their most daring adventurers had not yet discovered?  
   
  In Erikson, Eskimos, and Columbus, James Robert Enterline presents new evidence that traces this knowledge to the cartographic skills of indigenous people of the high Arctic, who, he contends, provided the basis for medieval maps of large parts of North America. Drawing on an exhaustive chronological survey of pre-Columbian maps, including the controversial Yale Vinland Map, this book boldly challenges conventional accounts of Europe’s discovery of the New World.

  Zum Buch

• 

  The Apple II Age - How the...

  Laine Nooney

  • 0
  • 0
  • 0

  Skip the iPhone, the iPod, and the Macintosh. If you want to understand how Apple Inc. became an industry behemoth, look no further than the 1977 Apple II. Designed by the engineer Steve Wozniak and hustled into the marketplace by his Apple cofounder Steve Jobs, the Apple II became one of the most prominent personal computers of this dawning industry. The Apple II was a versatile piece of hardware, but its most compelling story isn't found in the feat of its engineering, the personalities of Apple's founders, or the way it set the stage for the company's multibillion-dollar future. Instead, historian Laine Nooney shows, what made the Apple II iconic was its software. In software, we discover the material reasons people bought computers. The story of personal computing in the United States is not about the evolution of hackers—it's about the rise of everyday users. Recounting a constellation of software creation stories, Nooney offers a new understanding of how the hobbyists' microcomputers of the 1970s became the personal computer we know today. The Apple II Age offers an unprecedented look at the people, the industry, and the money that built the microcomputing milieu—and why so much of it converged around the pioneering Apple II.

  Zum Buch

• 

  Numbers - A Very Short Introduction

  Peter M. Higgins

  • 0
  • 0
  • 0

  Numbers are integral to our everyday lives and factor into almost everything we do. In this Very Short Introduction, Peter M. Higgins, a renowned popular-science writer, unravels the world of numbers, demonstrating its richness and providing an overview of all the number types that feature in modern science and mathematics. Indeed, Higgins paints a crystal-clear picture of the number world, showing how the modern number system matured over many centuries, and introducing key concepts such as integers, fractions, real and imaginary numbers, and complex numbers. Higgins sheds light on such fascinating topics as the series of primes, describing how primes are now used to encrypt confidential data on the internet. He also explores the infinite nature of number collections and explains how the so-called real numbers knit together to form the continuum of the number line.Written in the fashion of Higgins' highly popular science paperbacks, Numbers accurately explains the nature of numbers and how so-called complex numbers and number systems are used in calculations that arise in real problems.

  Zum Buch

• 

  Otters Algae and Plants Oh My

  Melissa Petruzzello

  • 0
  • 0
  • 0

  Melissa Petruzzello of Encyclopædia Britannica and Kyle Shanebeck of the University of Alberta discuss the relationship between sea otters and the health of giant kelp forests and eelgrass meadows. This is the fourth installment of the Botanize! podcast series.

  Zum Buch

• 

  Brand Seduction - How...

  Daryl Weber

  • 0
  • 0
  • 0

  An examination of the nature of brands, how they exist and behave in the mind, and how marketers and business leaders can use this to their advantage. 
   
  In Brand Seduction, author Daryl Weber reveals the latest psychological and neuroscientific discoveries about how our minds process brand information and makes decisions, and the important roles our emotions and unconscious play in our selections. 
   
  Through simple language, engaging stories, and real-world examples, Brand Seduction shows you how to decode, build, and use these hidden brand fantasies to grow your brand and business. 
   
  Praise for Brand Seduction 
   
  “Powerful, profound, and beautifully written, Brand Seduction raises the bar for every marketer to do work that truly matters.” —Seth Godin, author of All Marketers Are Liars 
   
  “Clever, creative, and jam-packed with useful insights, Brand Seduction shows how our brain secretly shapes our choices in ways we may never have realized.” —Jonah Berger, Wharton Professor and bestselling author of Contagious and Invisible Influence 
   
  “With solid research and real-world examples, Daryl Weber makes the science of marketing inspiring and actionable. Brand Seduction is a valuable tool for anyone seeking to leverage the power of their brands.” —Nir Eyal, author of Hooked

  Zum Buch

• 

  From Vitamins to Baked Goods:...

  Kieran Gallagher, Lizhi Fan

  • 0
  • 1
  • 0

  This stand-alone textbook module intends to provide some motivation for studying organic chemistry. The topics touch briefly on some basic organic chemistry topics and focus on various organic compounds that readers would encounter in everyday life. For grades 9-12.
  
  Customize this book at CK-12.Listed by Unglue.it.

  Zum Buch