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  Cheers to Baseball

  Darren Munns

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  Cheers to Baseball is a down to Earth, fun loving, real life look into what athletics truly teaches and the many stories behind those lessons. Darren Munns captures the true essence of these lifetime lessons you learn through sports and through life.” 
  ~ Larissa Anderson, Head Softball Coach, University of Missouri 
  “In crafting a lengthy career which has molded countless young men, Coach Munns has accumulated a wealth of knowledge on how the vicissitudes of life are mirrored in baseball. This is a must-read for anyone looking to gain insight into effective qualities of leadership in any endeavor.” 
  ~ Doug Feldmann, Author and former Major League Scout 
  “Coach Munns is one of the greatest baseball minds I’ve ever encountered, and a larger than life character. Cheers to Baseball pulls back the curtain on a one-of-a-kind baseball life and career. Once you pick it up, you won’t put it down.” 
  ~ Roy Hallenbeck, Coach for the Major League Baseball Identification Tour and former high school and college baseball coach 
  “I’ve known Coach Munns for 30 years. His coaching anecdotes, leadership advice, and entertaining stories are on full display in Cheers to Baseball. This is a true baseball masterpiece!” 
  ~ John Szefc, Head Baseball Coach, Virginia Tech University 
  Enjoy the insightful and wildly entertaining story of a college baseball coach that transformed four college baseball programs, who either didn't exist or were perennial losers, into improbable winners against all odds. Coach Munns details his keys to successful leadership including Contrarian philosophies, unique strategies for developing people skills, and the importance of having FUN. 
  Cheers to Baseball by Darren Munns is a baseball jewel, but this easy read is truly beneficial for coaches of other sports, entrepreneurs, supervisors, and all aspiring leaders. Prepare to have your thoughts provoked and laugh out loud while gaining valuable leadership lessons.

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  It's a Goal! - a personal...

  Archie Macpherson

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  The scoring of a goal in football unleashes emotions for the scorer, teammates, opponents and onlookers on terracing and living-room couches, that can play havoc with our anticipation of what constitutes an ordinary day.  
  Legendary commentator Archie Macpherson delves into the heart of the beautiful game, where the simple act of scoring a goal becomes a profound moment of human connection. From the roar of victory to the sting of defeat, Macpherson captures the essence of football's emotional rollercoaster through a curated personal selection of significant goals – some spectacular, some less-so, some not-at-all, but all significant – together with the fascinating backstory to each goal and the match in which it was scored.
  With unparalleled insight and passion, Macpherson invites readers to experience the highs and lows of football, a game where so often a goal transcends the boundaries of the pitch to touch the hearts of fans worldwide. 
  It's a Goal! is a testament to the enduring power of football to unite, inspire and move us all – whoever our team, wherever we are.

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  Beyond the Jumbotron - Creating...

  James Giglio

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  Beyond the Jumbotron: Using Immersive Technology to Transform the Fan Experience A simple guidebook for navigating the new world of sports marketing and brand managementThe modern consumer, today’s fan, is no longer passive. Over three quarters of millennials say they prefer experiences over traditional advertising. Old approaches won’t work. Yard barkers handing out free towels. A stadium plastered with billboards. Maybe a new Jumbotron. Today’s fan is looking for something more engaging, more interactive, and more immersive.Industry pioneer, James Giglio, the founder of MVP Interactive, takes us through his fascinating decade-long journey, starting out with a vision for immersive experiences, well before anyone had ever heard of virtual reality. Over that time, he has had the opportunity to work with many leading sports teams, professional leagues, advertising agencies, and consumer brands, to completely redefine the fan experience and now he shares those lessons with us.James also takes us through his own personal story of building a startup, from growing up as a daydreaming kid in Ocean County, New Jersey, to working with an advertising agency in New York and recognizing that three themes were emerging: the iPhone app explosion, the increased use of digital signage or so-called “street furniture,” and the emergence of “pop up events” by leading brands. He began to wonder how these three trends could be brought together. What if the immersive technology on our iPhone could be brought to the streetscape? What if those digital displays could become interactive? And what if brands could attract consumers to them rather them just hawking them promotions and free stuff? The result was MVP Interactive. But like any startup, there were bumps along the way and James’ story is a heartfelt, honest tale of making many... let’s just say, learning a lot of lessons along the way.The timing could not be better. Post Covid, events are back and back big. During the pandemic, we all went fully remote and realized it was just way too much screentime. But we are also not going back to the way it was. Beyond the Jumbotron lies a new, hybrid world where human interaction and technology combine. James takes us through not only the why — the dramatic changes in consumer attitudes and behavior that are driving the adoption of immersive technology, but more importantly the how — how to bring these projects to life and lead to real, measurable result after case study and shows the possibilities of new technology are not only endless, but also just the beginning. lts for sports properties and brands. James and his team at MVP Interactive have completed over 200 immersive technology projects and the book is filled with case study after case study and shows the possibilities of new technology are not only endless, but also just the beginning.

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  The Barber Astronaut and The...

  Barbara Radnofsky, Ed Supkis

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  In 1971, famed astronaut Alan Shepard returned from the moon and went to get a haircut. Before settling into the barber’s chair in Webster, Texas, near NASA’s Mission Control, Shepard gave his longtime barber and friend, Carlos Villagomez, an autographed golf ball. 
  During his Apollo 14 moonwalk, Shepard had conducted a world-famous demonstration of gravity by hitting a golf ball in an out-of-this-world sand trap. It took him two tries. 
  Carlos, a Navy combat veteran and barber for numerous astronauts, says Shepard gave him the ball immediately after he returned to earth and was released from quarantine. 
   ●     Had Shepard taken a third ball to the moon? 
  ●     Did he give it to his barber as a token of their long friendship? 
  ●     Is the ball one of the most significant pieces of sports memorabilia in history, or simply a gift of enduring friendship? 
  ●     Did the barber’s golf ball fly to the moon? 
  The debate provides a backdrop for The Barber, The Astronaut, and the Golf Ball, a story of two extraordinary men and their lasting friendship. The book is based on recollections of Carlos himself, the authors—both children of NASA scientists—as well as other astronauts, memorabilia experts, and family and friends of Shepard, who died in 1998.

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  100 School Exercises for...

  Claire Lilley

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  In this book, you will find exercises for all levels of horse and rider, from novice level to advanced, in both dressage and jumping, including the use of props in training. The author shows how exercises can be combined to create the optimum learning experience for rider and horse, both from a teaching perspective and for solo training – a 'teacher in a book'. Claire Lilley draws on her may years of experience as a riding coach, with insight from being a student in her formative years. She explains exercises from the teacher's perspective: what to look for, and key teaching points to consider.
  The last section of exercises is for development as a teacher, inviting the riding teacher to evaluate their own skills so as to to improve their coaching methods. Suggestions are given to improve coaching methods, such as observational skills of the physical and mental capacities of both horse and rider. Finally, training plans are given, using the exercises in practice, with consideration as to whether lessons are individual, shared or group, as well as lesson location. This book will be a valuable resource for riding instructors and pupils alike, a welcome addition to the teacher's library.

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  Sporting Blood - Tales from the...

  Carlos Acevedo, Thomas Hauser

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  "This book may cement [Acevedo's] status as one of today's best boxing journalists." —Kirkus Reviews 
   
   
   
  Boxing has one of the richest literary traditions in sports. From A. J. Liebling to Donald McRae, the sweet science has consistently inspired great writing. The work of Carlos Acevedo stands firmly in that distinguished tradition. 
   
   
   
  In this expanded edition of Sporting Blood, Acevedo adds two new masterful essays—one about the murder of Stanley Ketchel, the other about the gangland slaying of Battling Siki—to those that made his debut collection an instant classic. Other highlights include a moving meditation on Muhammad Ali; a penetrating look at the enigmatic Charles "Sonny" Liston; and a vivid profile of Mike Tyson, which brilliantly conjures the Boy King's late 1980s reign of terror. Acevedo also offers many other unforgettable tales from boxing's dark side, featuring Jack Johnson, Joe Frazier, Roberto Duran, Aaron Pryor, Jake LaMotta, and more. 
   
   
   
  Sporting Blood is a poetic throwback, a singular book that evokes journalism's golden age and places Acevedo among the best sportswriters of his generation.

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