D'autres livres qui pourraient vous intéresser

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  Holistic Email Marketing - A...

  Kath Pay

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  Highly Commended in the Sales & Marketing category of the 2021 Business Book Awards.
  It's time to put the 'marketing' back into email marketing.
  Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company.
  Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This audiobook will enable you to:
  • Develop strategies and tactics that will make you a better email marketer
  • Craft email messages that your customers will love and act on
  • Achieve your goals by using 'Helpful Marketing'
  • Apply a scientific method to testing and marketing to reduce waste and learn what works

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  Speak-ology: How to Speak with...

  Marc Roche

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  Speak-ology: How to Speak with Confidence, Fluency & Eloquence- Fluent Speaking Skills & Smart Language for Highly Effective Communication +349 Expert Speaking Templates, Phrases & Idioms for Professional Communication in English.  
  What will I learn? 
  ✅ Discover the Power of Words.  
  ✅ Master Clear Thinking and Language for Impactful Communication. 
  ✅ Learn to Structure Your Thoughts for Effective Speaking. 
  ✅ Learn to speak fluently with strategic exercises. 
  ✅ Learn how to be more articulate in every conversation. 
  ✅ Explore how to be eloquent and transmit unmatched confidence. 
  ✅ Use our detailed English pronunciation chart for flawless speech. 
  ✅ Speak with Full Confidence: Learn how highly effective people speak and mimic their techniques. 
  ✅ Achieve Clarity and Respect in Professional Conversations.  
  ✅ Learn How to Create Powerful Descriptions for Impactful Communication.  
  ✅ Make your messages memorable. 
  ✅ Improve your communication for effective workplace conversations. 
  ✅ Learn How to Answer Difficult Questions like an expert. 
  ✅ How to Transform Serious Mistakes into Career Victories. 
  ✅ Includes 349 Expert Speaking Templates, Phrases, and Idioms for Professional Communication in English.

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  Building Your Music Business...

  Henry Harris

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  Are you someone who is looking to build your own music business? Do you want to get your hands on a highly informative, practical, and constructive book that will ensure that you create the music legacy you’ve been dreaming of? If your answer is yes to any of these questions, then this is the book for you! 
  Studies show that today, the line between being a musician, a businessperson, and a salesperson have become largely blurred. Not only is this a risk for you if you’re trying to succeed in this business, but it also creates an empowering opportunity for you to master the industry. Are you ready to learn how? 
  Building Your Music Business Basic Foundation (MBBF) is not just a book that is going to show you how to build a life-long investment through this powerful art. It’s an all-inclusive guide that will give you straightforward steps that will help you register your music, market your business, and grow it to its full potential. Whether you’re a musical artist, manager, marketer, or member of the music business community, you’re going to benefit from this book! 
  Inside Building Your Music Business Basic Foundation, you’ll discover: 
  ●      A comprehensive introduction to the music foundation, its advantages, and five important policies you should know about to ensure that you’re legally covered. 
  ●      The four components of an MBBF and how they relate to your growth and success in the music industry. 
  ●      Effective ways to create, register, and distribute your creative power so that you’re guaranteed the musical career you deserve. 
  ●      An enlightening quiz and detailed further reading list that will help you track your growth, take advantage of further resources, and have all your music business foundation questions answered.

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  Urban Economics and Policy - The...

  Lyric Vale

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  Cities are complex economic organisms, pulsing with intricate networks of human activity, capital flow, and systemic interactions that define our modern social landscapes. In the dynamic realm of urban economics, every street corner, housing development, and land transaction tells a story of economic forces, policy decisions, and human aspirations that collectively shape the growth, opportunity, and challenges of urban environments. This comprehensive exploration delves into the multifaceted world of Urban Economics, Housing and Urban Policy, and Urban Land Markets—revealing the sophisticated economic mechanisms that transform cities from mere geographical locations into vibrant, evolving economic ecosystems. 
  The narrative of urban economic development is a profound journey through the intersections of policy, market dynamics, and human potential. By examining the strategic frameworks that govern urban land use, housing accessibility, economic development, and spatial economic patterns, this book uncovers the hidden economic architectures that determine how cities grow, prosper, and respond to changing social and economic pressures. Readers will navigate through the complex terrain of urban economic theory and practice, exploring how local and national policies, real estate markets, infrastructure investments, and global economic trends interact to create the economic DNA of our urban environments. From understanding land valuation and housing affordability to analyzing the economic implications of urban design and development, this exploration offers a comprehensive lens into the economic forces that continually reshape our urban landscapes.

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  Minding the Wealth Gap - Our...

  Cliff Goins IV

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  The US racial wealth gap is large, and it's compounding. It's time to close it. Minding the Wealth Gap shines a light on people doing this important work and explores how you can get involved too. 
    
  Generations of public and private practices have left Black households $15 trillion and 400 years behind white households. Engaging storytelling backed by data, Minding the Wealth Gap highlights the wide-ranging impact of this lack of wealth parity. It explores the intricate connections between issues such as housing disparities, employment opportunities, education, investment barriers, social networks, and over-policing, all of which contribute to the staggering wealth gap between Black and white households. 
    
  Investment professional Cliff Goins IV shines a spotlight on nine Black entrepreneurs and executives who are actively working to bridge this chasm: 
    
  • Kedra Newsom Reeves is a highly accomplished management consultant by day, serving as a partner at the Boston Consulting Group, where she drives holistic solutions to wealth creation. 
  • Mark Wilson became an accidental entrepreneur, then used his platform to empower economic mobility for under-resourced team members. 
  • C-suite executive Selena Cuffe is a world traveler and a talented business leader. She is a poster child for the power of cultivating diverse talent. 
  • Lee Henderson leveraged his role as partner at Ernst & Young LLP to help launch a network of resources to accelerate the growth of underserved ethnic minority-owned businesses. 
  • Shundrawn Thomas champions underdogs and unleashes access to financial and human capital as CEO of The Copia Group, a private investment firm. 
  • Tony Wilkins, an advisor for Google for Startups, is an entrepreneur whisperer, imparting wisdom and money that they need to flourish. 
  • Corporate lawyer turned entrepreneur George Fatheree III advocates for real estate justice and turbocharges home and land ownership. 
  • Small business banker Steve Hall locates the diamonds in the rough, putting capital to work in overlooked communities. 
  • Serial entrepreneur and sage Robert Blackwell Jr. is compelling large organizations to "just do business" and free the enterprises. 
    
  These "gap closers" have much to teach us, having pioneered initiatives such as empowering economic mobility, advocating for homeownership, and championing economic parity. Minding the Wealth Gap is both a powerful catalyst and a call to arms, urging America's entrepreneurs, executives, government officials, and other leaders to join these efforts and take meaningful steps toward a more equitable future for all.

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  The Career Woman’s Guide to...

  Arianna Blakely

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  In "The Career Woman’s Guide," Arianna Blakely guides modern women through a transformative journey to success. Addressing challenges faced by women, she emphasizes executive presence and debunks misconceptions about assertiveness. Through case studies, including trailblazers like Eleanor Baum, she showcases the empowering impact of assertiveness. 
  "Arianna Blakely's 'The Career Woman’s Guide' is a powerful manifesto for success and empowerment. With insightful strategies and inspiring case studies, this book is a beacon for any woman navigating the complexities of modern life. A must-read that seamlessly combines wisdom and practical guidance." 
  London Times 
  Blakely explores communication styles, urging readers to catch the "transformation bug" and acquire essential qualities for career advancement. In the second part, she delves into leadership strategies, drawing inspiration from leaders like Indra Nooyi and emphasizing emotional intelligence as a superpower. 
  "This book is a game-changer. Packed with practical wisdom and inspirational stories, it's the go-to manual for any woman on the path to success. A must-read, seamlessly blending insight with empowerment." 
  NY Woman 
  Practical strategies for immediate confidence transformation, such as the Emotional Freedom Technique and visualization, are highlighted through the stories of champions like Serena Williams and Malala Yousafzai. The guide concludes with real-life mastery of assertiveness, providing insights into building harmonious bonds, navigating workplace dynamics, and catalyzing a culture of equality. 
  Arianna Blakely’s guide is a roadmap to empowerment, achievement, and success, offering practical tools against workplace harassment and inspiring women to unlock their inner confidence and assertiveness.

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