Weitere Bücher, die Sie mögen werden

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  Customer Communities - Engage...

  Nick Mehta, Robin Van Lieshout

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  Make community building your ultimate business growth strategy 
   
   
   
  In Customer Communities, Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business growth. In the book, you'll learn how to capitalize on this new growth strategy to scale your company and develop excitement around your products and your firm. 
   
   
   
  The authors outline the ten foundational Laws of Community, explaining why community development does not need to be expensive and how to integrate community in the heart of your customer journey. You'll also find: 
   
   
   
  ● Strategies for creating a cross functional customer engagement team 
   
   
   
  ● Techniques for building community in places that aren't the web or on social media 
   
   
   
  ● Ways to bring your organization's culture and values into your community with a human-first alignment 
   
   
   
  An essential roadmap to community development for customer success, marketing, support and product teams, and other entrepreneurs, founders, and executive business leaders. Customer Communities will earn a place on the bookshelves of anyone with a stake in organizational growth and resilience.

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  The Leadership Pause - Sharpen...

  PsyD Chris L. Johnson

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  Pause to take your leadership from functional to excellent to embodied!In The Leadership Pause, master somatic leadership coach, trauma psychologist, and mindfulness instructor Chris L. Johnson takes you on a guided journey into your most truthful future as a leader. Johnson’s call to action is for all leaders—new and seasoned professionals alike—to take on the important practice of pausing.          The Leadership Pause shows how to quiet the noise of the daily hustle so you can hear the still-small voice of purposeful curiosity that lives within you, which breeds wisdom in both work and life.      The Leadership Pause teaches • the gift of mindful awareness that leads to clarity of mind and heart, reduced stress, and increased resilience;• a deeper connection to self; • a clearer vision of the natural leader resting just beneath the surface.      Johnson shares stories from established and powerful leaders about how they’ve used pause practices to transform their previous strategies and ways of thinking and behaving to find greater meaning and purpose in their work. This book is for anyone looking to deepen their impact on the lives around them, leave a profound mark on their organizations, and build a legacy of intentional focus, pragmatic ambition, grounded compassion, and empathy-in-action.

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  The Referral Engine

  Arin Marlowe

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  The Referral Engine: The Ultimate Guide to Referral Marketing Success, Learn the Best Methods and Secrets on How to Get All the Referrals For Your BusinessReferral marketing is one of the most effective forms of marketing strategy there is but it is often overlooked. If you look at the numbers, referral marketing can generate 3-5x higher conversion rates than any other channel. Referral marketing is excellent because the promotion is already coming from your satisfied customers that’s why they are recommending your product or services to other people. Once you learn how to maximize referral marketing, you will be way ahead of your competition.This audiobook will teach you all of the pertinent information about referral marketing that were gathered from 25 years of experience in creating and generating leads and other referral marketing programs. You will learn the effective strategies on how to increase referrals that would significantly increase your revenue. This audiobook will teach you about the following topics:- Referrals Are the Lifeblood of Any Business- Word-of-Mouth VS Referral Systems- Referrals in Your Business Starts With Your Attitude- How to Implement an Effective Autopilot Stay-In-Touch and Referral Marketing Great Follow-up System- Why Customers Would Stop Buying From YouAlthough your existing customers are your best marketing tool in referral marketing, you still need to come up with a solid marketing plan for your campaign. You need to be able to support your existing customer’s claims of how great your product or services are. If you want to have an insight into referral marketing that was gathered from more than 20 years experience, this audiobook is the perfect guide for you. Scroll up and click “add to cart” now.

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  Summary of Brendan Kane’s Hook...

  Falcon Press

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  Buy now to get the main key ideas from Brendan Kane’s Hook Point 
  Humans today receive a massive amount of information from digital and social media. We’re bombarded daily by texts, notifications, ads, and posts. As a result, our brains have become both more selective and more demanding: we determine in as little as three seconds whether to pick up on information or ignore it. In Hook Point (2020), Brendan Kane explains how brands can meet this challenge, reach audiences effectively, and grow their business. Hook Points are attention grabbers, and when you use them properly, your ads will keep people watching, rather than just scrolling past. You can reach new people, win their trust, and gain long-term clients.

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  Diversity and Inclusion Matters...

  Jason Thompson

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  In Diversity and Inclusion Matters: Tactics and Tools to Inspire Equity and Game-Changing Performance, award-winning diversity, equity, and inclusion (DE&I) expert Jason R. Thompson delivers a practical and engaging handbook for implementing a DE&I program in your organization. The CAPE technique, developed by the author, gives you a clear blueprint and the tools you'll need to make your diversity program a success. 
   
   
   
  In this book, you'll learn how to achieve early and significant wins to create the necessary and long term organizational change needed for successful DE&I programs. Find out what data you need to collect, how to analyze it, and choose the right goals for your organization. In addition, the CAPE technique will show your progress and ROI. 
   
   
   
  You will learn to: manage and lead a diversity council and implement diversity initiatives in the correct order; get early buy-in and long-term commitment from a Chief Executive Officer by knowing what to ask for and when; and set appropriate and realistic expectations for a DE&I program with the executive leadership team. Perfect for diversity and inclusion professionals, human resources leaders, founders, business owners, and executives, Diversity and Inclusion Matters will also earn a place in the libraries of students of human resources, leadership, management, and finance.

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  Eco Tech - Investing in...

  Trond Undheim

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  The book is a seminal contribution from a leading futurist who, over the past three decades, has explored each of the most disruptive forces shaping our world today. Eco Tech brings all this thinking together, fusing insight from thought leaders with the author's own considerable experience, to explore scenarios for 2050 and discuss eco-effectiveness as an established practice for governments, corporations, startups, and individuals. 
   
   
   
  Trond Arne Undheim begins by providing a brief history of sustainability and provides simple definitions for key terms. Undheim also explores the ambitions of regeneration and offers a new conceptual framework to facilitate future discussion around sustainable innovation. He applies this framework to green, ambitious startups and examines the way these ventures will lead the way towards an eco-effective society. Finally, the book takes a deep dive into emerging eco-innovations. The book contains clear directions on how to progress through adversity and avoid returning to the status quo. 
   
   
   
  The book will be an essential guide for executives, sustainability professionals, and energy tech investors who are concerned with the future and are prepared to both significantly invest in it and make behavioral changes. It will be a great resource for students and scholars of sustainable investing and innovation.

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