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  The 18 Laws of Employer Branding

  James Ellis

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  Employer brand has been “a thing” for more than 30 years. 
  According to LinkedIn (apply your own “grain of salt” rule here), there are 34,000 people who call themselves an employer brander, and 600,000 more who list employer branding as a skill. 
  There are dozens of agencies and scores of consultants in the US alone who specialize in employer branding. 
  So why does it feel like we’re all still fumbling around in the dark looking for a light switch? 
  Now, I have no issue with the idea that there are a million ways to do good employer branding, but without some kind of shared sense of “the basics,” it feels like each new generation of branders figure things out just in time to move onto their next function and fail to pass things down. 
  Heck, in some employer brand forum right now, there is someone with the title of “employer brand manager” asking, “how do you build an employer brand?” You don’t see recruiters asking, “hey, I just got this job: how do I recruit?” 
  So let’s set up some basic laws that can apply to your employer branding, regardless of your approach or school of thought. 
  Hence, the laws of employer branding.

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  The Authority Advantage -...

  Rusty Shelton, Adam Witty

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  THE AUTHORITY ADVANTAGEprovides proven step-by-step strategies to build thought leadership focused on impact, not ego, to accelerate trust with an increasingly skeptical audience.  Forbes Books CEO Adam Witty and bestselling thought leadership author and speaker Rusty Shelton have teamed up to create a book that brings you proven, cutting-edge methodologies that will empower you to create a compelling, authentic brand and showcase it effectively to the world. You’ll also hear from other prominent thought leaders as they share their secrets of crafting a successful media presence.  If you’re looking to attract talent, drive lead flow, and make a bigger impact in your space, The Authority Advantage contains the road map to accomplish all that and much more — one crafted by two successful authors and entrepreneurs who have helped build brands for some of the most respected and visible leaders in the world.

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  Inner Genius Outer Guru - A...

  Avadhi Dhruv

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  There is a way to exponentially change your business’ earning potential! 
  	Having a sustainable income in business is difficult, and most young businesses fail within their first three years. Knowing which business is right for you can be confusing and overwhelming. If you have gotten the degrees, read the books, watched the webinars, and still don’t know what’s missing, you are not alone, and there is a reason why you are stuck. Owning and operating a successful business without burnout is possible! 
  	After working with multiple new and growing businesses, spiritual business coach Avadhi Dhruv has found some consistent traps that keep entrepreneurs from reaching their full potential. These cause them to waste critical time and resources in their attempts to achieve sustainable income. 
  	In Inner Genius Outer Guru, author Avadhi Dhruv walks readers through the complexities of business ideas to the truths for achieving business success. 
  	You’ll learn: 
  ·      How to pick a business idea to get started 
  ·      How long to stick with the idea until you may have to make a change 
  ·      When to persevere and how to know you aren’t wasting your time on a bad idea 
  ·      What role spirituality plays for business owners – even if you don’t realize it 
  ·      How to get help from a renewable source of energy to carry you through even the loneliest days 
  	If you are ready to join the revolution of business owners committed to unlimited potential for income without compromises, read Inner Genius Outer Guru today.

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  So you are a Manager now!

  Vibhas Joshi

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  This book is for Individual Contributors who are about to transition into the role of Manager. You can be in any business function and in any industry. The content of the book is applicable across genders. It has only the "essential" elements of what a new Manager needs. The content is based on practical experience of more than 3 decades in management roles. The carefully curated guidance is your map for being successful in the initial few years as a manager.

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  HVAC Secrets: Fixing What's...

  Quinlan Ashford

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  HVAC Secrets: Fixing What's Broken Simplified Guide & Explanations Included 
     
  Are you eager to advance your career and reinforce your knowledge to achieve lasting success in your business mindset? 
     
  Do you need a thorough guide that encompasses all the key components for transforming your business mindset? 
     
  Your search ends here! 
     
  This guide is your ultimate resource for enhancing your expertise, applying your skills, and engaging in hands-on exercises that prepare you for success. 
     
  Updated to reflect the latest business strategies and structures. 
     
  Our guide stands out due to its extensive coverage, essential for your journey toward success. Concepts are explored in depth, ensuring you gain a clear and profound understanding. 
     
  Structured clearly and written in accessible language, our guide ensures smooth transitions between topics. Say goodbye to overwhelming jargon and embrace content that is clear, precise, and technically sound. 
     
  So, why wait? Click the BUY NOW button, secure your guide, and embark on your path to achieving lasting success in your business mindset!

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  The Resilient Founder - Lessons...

  Mahendra Ramsinghani, Brad Feld

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  In The Resilient Founder, Mahendra Ramsinghani gathers insights from over a hundred founders to deliver an intuitive and insightful guide to understanding our psychology and navigating the psychological pressures of startup leadership. 
   
   
   
  Venture backed companies are expected to grow at high velocity, raise large amounts of capital, and build teams effectively to achieve unicorn, no decacorn status. Yet the journey is long, filled with uncertainties, extremities, and black swan events. It can wear out the best and the brightest. The role of a founder can be lonely, frustrating, and filled with high-highs and low-lows—all of this leading to anxiety, depression, and even suicide. 
   
   
   
  The Resilient Founder addresses the fundamentals of understanding our own inner workings and explores practical ways of overcoming our inner hurdles. Filled with simple, yet concrete strategies, lessons and insights, founders and business leaders can work with stress, anxiety, and other mental challenges presented by the life of an entrepreneur. In this book, listeners will learn to: understand the basics of founder psychology, and how our inner workings can help or hurt us; the importance of building a healthy ego, leading to resilience; and draw on the lessons of established startup leaders on how to wrestle with their own mental and emotional challenges.

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