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The Future-Ready Brand - How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies - cover

The Future-Ready Brand - How the World's Most Influential CMOs are Navigating Societal Forces and Emerging Technologies

Mitch Duckler

Publisher: Forbes Books

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Summary

In The Future-Ready Brand, Mitch Duckler looks to a new set of challenges facing the world’s leading brands and turns to the world’s most influential brand officers themselves to find solutions. Here he goes one-on-one with over 40 Global 1,000 CMOs to discover how they are navigating the confluence of shifting societal forces and emerging technologies that are impacting how every brand will thrive in the future.
Available since: 05/14/2024.
Print length: 330 pages.

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