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  The Future of the Factory - How...

  Jostein Hauge

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  For centuries, industrialization and factory-based production have been core ingredients in economic growth, development, and innovation. This symbiotic relationship between industrialization and economic prosperity is now changing. "Megatrends"—trends within the domains of technology, economy, society, and ecology that have a global impact—are changing the ability of the manufacturing sector to serve as the engine of growth, changing traditional ideas of technological progress, and changing growth and development opportunities in both the global South and the global North. 
   
   
   
  Four megatrends are particularly worthy of note: the rise of services, digital automation technologies, globalization of production, and ecological breakdown. In this book, Jostein Hauge provides a novel analysis of how these megatrends are changing industrialization, and charts new pathways for industrial policy and global governance. He also offers a wide-ranging account of the role of technology, globalization, and ecology in shaping the world economy. The Future of the Factory shows that industrialization remains a cornerstone of economic prosperity, but that power asymmetries in the world economy create uneven opportunities for achieving economic growth, development, and industrialization.

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  Marketing 60 - The Future Is...

  Philip Kotler, Iwan Setiawan,...

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  In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Listeners will learn about: the building blocks of metamarketing; Generation Z and Generation Alpha and the technologies they use daily; how to tap into metaverses and extended reality; and the potential obstacles and solutions for creating a more interactive and immersive experience. 
   
   
   
  Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

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  Pink Cars and Pocketbooks - How...

  Jessica A. Brockmole

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  A fascinating history of how the automotive industry and consumers battled to define what women wanted in a car. 
    
  Since the commercial introduction of the automobile, US automakers have always sought women as customers and advertised accordingly. How, then, did car culture become so masculine? In Pink Cars and Pocketbooks, Jessica Brockmole shares the untold history of women's relationship with automobiles: a journey marked by struggle, empowerment, and the relentless pursuit of independence. 
    
  This groundbreaking work explores the evolution of women's automotive participation and the cultural shifts that have redefined their roles as drivers, mechanics, and consumers. Brockmole traces the rise of gendered marketing of automobiles over the course of the twentieth century. Auto companies created ads that conformed to commonly held ideas about women's relationships with automobiles. As the century progressed, marketing to women became less informative and even more gendered: the automotive industry portrayed women as passengers, props, or reluctant drivers, interested primarily in aesthetics. And yet, by the 1970s, female drivers were communicating directly with each other, forming clubs, and teaching each other through women-focused repair manuals.  
    
  By examining market research studies, advertising archives, trade journals, women's magazines, newspapers, driving handbooks, and repair manuals, this book shows how women bought their way into the automobile and masculine car culture. Brockmole uncovers the stories of pioneering women who defied conventions, such as trailblazer Alice Ramsey, the first woman to drive across the United States in 1909, and Barb Wyatt, whose contributions to automotive manuals broke new ground. Women have always been users of technology, and this book illustrates how the auto industry evolved—as well as how it chose not to evolve—in response.

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  Internet Marketing For Landscapers

  Henrik Bruhn

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  Most consumers use the Internet to research local businesses, and most avoid those with less than four stars. It suggests that your clients are looking for reasons to hire you rather than just your products and services. But say no more! Because this book will help you with what exactly you need to do.This book will teach you how to market your landscaping business to potential customers and what steps to take to convert a lead into a scheduled call. Any successful landscaping company wants to turn that lead into a repeat customer and provide the services they offer excellently.This book describes successful marketing strategies for landscaping businesses. By implementing these strategies, you will achieve the desired results: receive more calls, more scheduled appointments, more leads, and more sales.Because the landscaping marketing environment is constantly changing as our world changes, the tactics you used in the past are likely no longer effective, especially in this age.If you have a successful marketing strategy, you can expand your clientele, collect more references, and grow your landscaping business.

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  Someday is Today - Achieving...

  Allison Manswell

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  Join the conversation and discover how to navigate race and other interesecting inequalities in the workplace.Someday Is Today: Achieving Racial Equity in the Workplace is the perfectly timed follow-up to Manswell’s Listen In: Crucial Conversations on Race in the Workplace. The second book in the racial equity canon dissects the importance of accountability among senior leaders and shares tools that help resolve misconceptions while highlighting the need for a stronger allyship across different ethnic groups.The author, well versed in the topics she brings to the surface, goes beyond the workplace and addresses the relationship issues and generational differences that often cause strife in family units. With the same entertaining fictional prose she parlayed in Listen In, Manswell takes the reader on a journey through real-life scenarios rooted in differences of lived experience.The memorable cast of characters from Listen In takes the stage again and turns up the volume on their candid conversations. LaToya and Shane face a relatable crossroad in their relationship, while Roshunda and Maya establish a mentorship arrangement, and Jim is confronted with the sad truth from his power broker peers.Someday Is Today dives deep into the root cause of inequalities and restores hope that change will only occur when we decide that today is the day.

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  The Win-Win Wealth Strategy - 7...

  Tom Wheelwright

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  In The Win-Win Wealth Strategy: 7 Investments the Government Will Pay You to Make, celebrated entrepreneur, investor, and bestselling author Tom Wheelwright, CPA, transforms the way you think about building wealth and challenges the paradigm that tax incentives are immoral loopholes. Backed by deep research in fifteen countries, he identifies seven investing strategies that are A-OK with governments worldwide and will fatten your wallet while making the world a better place. 
   
   
   
  You'll learn: 
   
   
   
  ● How to tax-effectively invest in business, technology, energy, real estate, insurance, agriculture, and retirement accounts 
   
   
   
  ● How to use tax incentives to help pay for your next car, house, or tuition bill 
   
   
   
  ● Why "the rich" are not "a drain on society" and, more importantly, how to become one of them 
   
   
   
  An indispensable and startlingly insightful exploration of straightforward investing strategies, The Win-Win Wealth Strategy improves your confidence in tax-effective investing, so you make better decisions with your money and supercharge your family's generational wealth while creating jobs, developing technology and improving access to food, energy, and housing.

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