Weitere Bücher, die Sie mögen werden

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  Dim Sum Strategy - Bite-Sized...

  Peter Wilken

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  In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. 
   
  Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. 
   
  Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.

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  The Coffee-House of Surat - A...

  Leo Tolstoy, Tim Zengerink

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  What if every path led to the same destination—just spoken in different tongues? 
  The Coffee-House of Surat by Leo Tolstoy is a short, powerful story that imagines a meeting of five religious men—each defending their path to truth. But when a quiet observer finally joins the discussion, he offers a perspective that challenges the foundation of their debate. 
  This modern audiobook adaptation presents Tolstoy’s timeless reflection on faith, dogma, and understanding in clear, thoughtful language for today’s listener. 
  What You’ll Hear in This Modern Translation: 
  •	A moving dialogue between representatives of different faiths 
  •	A calm, wise interruption that reframes the entire debate 
  •	A reminder that truth may not belong to any one group—but to all 
  Included in This Edition: 
  This audiobook retains the heart of Tolstoy’s message while modernizing the language for clarity, flow, and accessibility—making it ideal for both reflection and discussion. 
  Listen now—and let this parable open your heart to the wisdom of unity.

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  Goodfinding - A User's Guide to...

  Ph.D. William G. DeFoore

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  You’re born with a brilliant mind, but it doesn’t come with a user’s guide or an on-off switch. Left to its own devices, it can feel like your worst enemy when its survival-based default program keeps you focused on what is wrong with you and your world. 
  This book is the user’s guide that puts you in charge of how your mind works. With positive psychology and emotional intelligence working for you, you will become the conscious creator you were born to be. 
  Goodfinding activates your brilliant mind with gratitude, appreciation, and optimism for your past, present, and future, deriving value and opportunity from all of your life experiences. 
  William G. DeFoore, Ph.D., a mental health counselor for more than fifty years, shares this roadmap to help you achieve your desired outcomes. The premise of the book is that you have a good heart, and when you use your brilliant mind effectively, it will be in direct service to that inner goodness. 
  Goodfinding will become your manual, guide, and companion as you expand into the best version of the person you choose to be. What you pay attention to grows, and finding the good helps the good find you.

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  Hope & Healing: The Case for...

  M.D. Dr. Joseph Rosado

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  “Insightful and thought-provoking.”—DIANE D. RODRIGUEZ 
  “I've researched and written about this topic several times before and never have I seen this explained so well!”—CHRISTINA DEBUSK 
  In Hope & Healing, Dr. Joseph Rosado lays out the plant’s surprising history and controversy, the challenges physicians face when recommending it, and the benefits his thousands of patients have enjoyed from its proper use. With case studies and personal experiences, Hope & Healing has as much science as personal charm. If you’ve wondered if cannabis might offer hope for you or a loved one this book is for you. In it you’ll discover: 
  •  The original source of attacks on cannabis, 
  •  What is cannabis? 
  •  Why it works so well with the human body, 
  •  What discoveries are being made today?  
  •  How to safely use cannabis, 
  •  What is the probable future of cannabis both for medicine and recreation? 
  With a foreword by legendary Professor Lumír Ondřej Hanuš and quotes by a surprising array of leaders who support its use, Hope & Healing is the book that could change your path to health and happiness, especially if you’ve ever wondered if there was a better approach than surgery or powerful and expensive prescription drugs laden with side effects. 
  Read the book that is changing minds in surprising places. Buy, read, and share Hope & Healing today!

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  Stop Obsessing! - How to...

  Edna B. Foa, Reed Wilson

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  Newly Revised and Updated! 
   
  Are you tormented by extremely distressing thoughts or persistent worries? 
   
  Compelled to wash your hands repeatedly? 
   
  Driven to repeat or check certain numbers, words, or actions? 
   
  If you or someone you love suffers from these symptoms, you may be one of the millions of Americans who suffer from some form of obsessive-compulsive disorder, or OCD. 
   
  Once considered almost untreatable, OCD is now known to be a highly treatable disorder using behavior therapy. In this newly revised edition of Stop Obsessing! Drs. Foa and Wilson, internationally renowned authorities on the treatment of anxiety disorders, share their scientifically based and clinically proven self-help program that has already allowed thousands of men and women with OCD to enjoy a life free from excessive worries and rituals. 
  You will discover: 
  Step-by-step programs for both mild and severe cases of OCDThe most effective ways to help you let go of your obsessions and gain control over your compulsionsNew charts and fill-in guides to track progress and make exercises easierQuestionnaires for self-evaluation and in-depth understanding of your symptomsExpert guidance for finding the best professional helpThe latest information about medications prescribed for OCD 
   
  This audiobook is expertly read by Erin Grassie, with audio production by Logan Nyman. It was published by Echo Point Books & Media, an independent bookseller in Brattleboro, Vermont.

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  Dream Hoarders - How the...

  Richard V. Reeves

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  America is becoming a class-based society. 
  It is now conventional to focus on the wealth of the top 1 percent—especially the top 0.01 percent—and how the ultrarich are concentrating income and prosperity, while incomes for most other Americans are stagnant. But the most important, consequential, and widening gap in American society is between the upper-middle class and everyone else. 
  Reeves defines the upper-middle class as those whose incomes are in the top 20 percent of American society. Income is not the only way to measure a society, but in a market economy it is crucial because access to money generally determines who gets the best-quality education, housing, health care, and other necessary goods and services. 
  As Reeves shows, the growing separation between the upper-middle class and everyone else can be seen in family structure, neighborhoods, attitudes, and lifestyle. Those at the top of the income ladder are becoming more effective at passing on their status to their children, reducing overall social mobility. The result is not just an economic divide but a fracturing of American society along class lines. Upper-middle-class children become upper-middle-class adults. 
  These trends matter because the separation and perpetuation of the upper-middle class corrode prospects for more progressive approaches to policy. Various forms of “opportunity hoarding” among the upper-middle class make it harder for others to rise to the top rung. Examples include zoning laws and schooling, occupational licensing, college application procedures, and the allocation of internships. Upper-middle-class opportunity hoarding, Reeves argues, results in a less competitive economy as well as a less open society. 
  Inequality is inevitable and can even be good, within limits. But Reeves argues that society can take effective action to reduce opportunity hoarding and thus promote broader opportunity. This fascinating book shows how American society has become the very class-defined society that earlier Americans rebelled against—and what can be done to restore a more equitable society.

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