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Synopsis

Much has changed since the original The Art of Selling to the  Affluent was published. The financial crisis has impacted the  affluent as much as it has others. This book would bring readers up  to date with todays affluent and help every sales person  understand what has changed, and what adjustments need to be made,  in order to successfully attract, service, and retain lifelong  affluent customers and clients.  This new edition will be based on The Oechli Institutes  latest 2013 comprehensive research. It will include topics such  as:    The landscape of todays affluent- the current realities  of the affluent caused by The Great Recession and a preview of new  affluent opportunities,  The affluent mindset shift- explains how the financial crisis  elevated the level of affluent skepticism and anxiety and the  connection between this and major purchase decisions,  Overcoming affluent sales reluctance- how to navigate the  process of overcoming social self-consciousness.

Durée: environ 6 heures (06:19:50)
Date de publication: 18/04/2021; Unabridged; Copyright Year: 2021. Copyright Statment: —

• Business et Économie