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  Hello My Name Is Awesome - How...

  Alexandra Watkins

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  The ultimate guide to naming your product or business has been updated throughout with twice as many resources as before, new stories (of both hits and flops), and an entirely new chapter on the power of names in the workplace. 
   
  Too many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle, Doostang). In this entertaining and engaging book, ace-naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and effective brand names. No degree in linguistics required. 
   
  The heart of the book is Watkins's proven SMILE and SCRATCH Test. A great name makes you SMILE because it is Suggestive—evokes something about your brand; is Memorable—makes an association with the familiar; uses Imagery—aids memory through evocative visuals; has Legs—lends itself to a theme for extended mileage; and is Emotional—moves people.  
   
  A bad name, on the other hand, makes you SCRATCH your head because it is Spelling challenged—looks like a typo; is a Copycat—similar to competitors' names; is Restrictive—limits future growth; is Annoying—seems forced and frustrates customers; is Tame—feels flat, merely descriptive, and uninspired; suffers from the Curse of Knowledge—speaks only to insiders; and is Hard to pronounce—confuses and distances customers. 
   
  This 50 percent–new second edition has double the number of brainstorming tools and techniques, even more secrets and strategies to nab an available domain name, a brand-new chapter on how companies are using creative names around the office to add personality to everything from cafeterias to conference rooms, and much more.

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  Enacting Solutions - Management...

  Claude Rosselet, Georg Senoner

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  Managers and consultants consistently note that much of what has been planned is not implemented and that on the other hand other things that were not planned successfully emerge. The driving forces for innovation are for the main part hidden in the tacit knowledge of organizations. This is where Management Constellations come into place. They permit to gather information that is otherwise not immediately accessible. When it comes to making critical decisions there is hardly any tool that is so quick and accurate in pointing to the relevant factors. Furthermore various alternative actions can be simulated to evaluate the potential effects. This book is aimed at managers and consultants, who want to break new ground in developing the potential of their organization. In the first part the authors present the theoretical background of the methodology. Part two is meant as a field book for the practitioner who wants to integrate the method into his work as consultant or manager.

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  The 6-Minute Work Day - An...

  Douglas Vermeeren

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  You've heard again and again that getting rich means working hard and being willing to put in long hours, often at the expense of everything else in your life. The 6-Minute Work Day is here to dispel that myth.So many financial gurus, business books, and corporate training seminars teach you to hustle, grind, work harder, start work early, and stay late to be able to move forward in your career—or even just make ends meet.But then you get that promotion or pay off that debt and the hustle starts again. And again. And again.The truth is, you don't need to put in more hours to make more money. In fact, you should put in less—specifically, six minutes. Douglas Vermeeren, an award-winning entrepreneur trainer, has distilled his proven advice into this book to help you cast off your workday, optimize your time and freedom, and dramatically increase your income.In The 6-Minute Work Day, Vermeeren breaks down: why we go to work—and why we don't need to do that to accomplish our goals; what we can really do in six minutes; how we can create and maintain a six-minute workday; and how we can expand on the income streams that our six minutes have generated to gain even more wealth.

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  The Technologized Investor -...

  Ashby H.B. Monk, Dane Rook

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  “A detailed, cogent road map for organizations such as pension funds to harness technology and truly invest for the long-term.” ―Eric Schmidt, former CEO, Google  Silver Medal Winner, 2021 Axiom Business Book Awards   Institutional Investors underpin our capitalist world, and could play a major role in addressing some of the greatest challenges to society—such as climate change, the ballooning wealth gap, declining infrastructure, aging populations, and the need for stable funding for the sciences and arts. Advanced technology can help institutional investors deliver the funds needed to tackle these grave challenges.   The Technologized Investor is a practical guide showing how institutional investors can gain the capabilities for deep innovation by reorienting their strategies and organizations around advanced technology. It dissects why technology has historically failed institutional investors and recommends realistic changes that they can make to unlock technological superpowers. Grounded in the actual experiences of institutional investors from around the globe, it’s a unique reference manual for practitioners on how to reboot their organizations for long-term performance.    The book walks readers through many detailed frameworks for analyzing how well new technologies fit with their organization’s goals and resources, as well as how to make the organization itself more robust to technological change. It also envisions the ways that the durable empowerment of institutional investors enables them to achieve their long-term objectives. Based on first-hand empirical analysis, the book will help institutional investors to rethink their perspectives on the role of technology in their organizations, and the future possibilities it can unlock.

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  Tales of the Person-Focused...

  Zachary Carson

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  Discover the secret to becoming a person-focused manager and the leader who gets the best results! 
  Bursting with quotes, anecdotes, and historical titbits, this audio version of the book offers a practical and out-of-the-box approach to a management style that works. Delving into real historical examples of what makes a good leader, along with how old lessons of leadership can be applied to our modern workforce, Tales of the Person-Focused Manager combines authentic advice with tons of engaging stories to help managers in every industry learn how to overhaul their people skills and inspire the employees around them. 
  Author and manager Zachary Carson draws on his 15 years of HR experience to provide readers with a thought-provoking blueprint to people-focused management, revealing how you can implement these tried-and-tested ideas to learn how to lead with empathy, empower your team members and maximise your productivity without tyrannizing your employees. 
  Here’s just a little of what you’ll discover inside:The Surprising Thing Dogs Can Teach Us About Effective LeadershipPowerful Lessons For Developing a Positive Work CultureThe Secret To Effective Communication Skills (and Why So Many People Fail)How To Manage Your Expectations and Promote Efficiency Without TyrannyOne Powerful Litmus Test To Gauge Your Real Leadership SkillsWhy Collaboration Can Make (or Break) Your TeamAnd So Much More… 
  Perfect for brand-new managers, as well as experienced leaders who want to touch up on their management style, Tales of the Person-Focused Manager will take you by the hand and invite you into Zachary Carson’s world, offering an amusing and handy approach to managing with style and confidence. 
  Are you ready to become a person-focused manager? Then grab your copy now!

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  Advanced SEO Techniques

  Leroy Vincent

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  This Book is a hard-hitting guide that gives you the information you need to make the adjustments to your site right away to help improve your search rankings and benefit from the increase in organic search traffic. Search Engine Optimization or SEO is simply the act of manipulating the pages of your website to be easily accessible by search engine spiders so they can be easily spidered and indexed. A spider is a robot that search engines use to check millions of web pages very quickly and sort them by relevance. A page is indexed when it is spidered and deemed appropriate content to be placed in the search engines results for people to click on.

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