D'autres livres qui pourraient vous intéresser

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  Season Finale - The Unexpected...

  Susanne Daniels, Cynthia Littleton

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  In the mid-1990s, two major Hollywood studios, Warner Bros. and Paramount Pictures, each launched their own broadcast television network with the hope of becoming the fifth major player in an industry long dominated by ABC, CBS, NBC, and, more recently, Fox. Despite the odds against them, the WB and UPN went on to alter the landscape of primetime television, only to then merge as the CW network in 2006—each a casualty of conflicting personalities, relentless competition, and a basic failure to anticipate the future of the entertainment business.Unfolding amid this backdrop of high-stakes business ventures, fanatical creative struggles, and corporate power plays, Season Finale traces the parallel stories of the WB and UPN from their prosperous beginnings to their precipitous demise. Following the big money, big egos, and big risks of network television, Susanne Daniels, a television executive with the WB for most of its life, and Cynthia Littleton, a longtime television reporter for Variety, expose the difficult reality of trying to launch not one but two traditional broadcast networks at the moment when cable television and the Internet were ending the dominance of network television.Through in-depth reportage and firsthand accounts, Daniels and Littleton expertly re-create the creative and business climate that gave birth to the WB and UPN, illustrating how the race to find suitable programming spawned a heated rivalry between the two but also created shows that became icons of American youth culture. Offering insider stories and never-before-published details about shows such as Buffy the Vampire Slayer, Dawson's Creek, 7th Heaven, Gilmore Girls, Smallville, Felicity, Girlfriends, Everybody Hates Chris, and America's Next Top Model, Daniels and Littleton provide an exhaustive account of the two creative teams that ushered these groundbreaking programs into the hearts, minds, and living rooms of Americans across the country.But in spite of these successes, the WB and UPN unraveled, and here the authors elucidate the corporate miscalculations that led to their undoing, examining the management missteps and industry upheaval that brought about their rapid decline and the surprising teamwork that united them as the CW. The result is a cautionary and compelling entertainment saga that skillfully captures a precarious moment in television history, when the dramatic transformation of the broadcast networks signaled an inevitable shift for all pop culture.

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  Show Up Positive

  Rita Ernst

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  Remember your excitement when you accepted the job offer or started your business? Do you recall when teamwork and camaraderie made your day more fulfilling? If you are ready to get back to that work-life you loved, Positivity Influencer Rita Ernst advocates you stop waiting and generate it yourself.Since 2020, Rita Ernst has leveraged her expertise in organizational psychology to craft solutions for business owners and staff members that break through the hostility while restoring pride, teamwork, and profits. Through her ground-breaking training and lessons, when reveals how to intentionally cultivate positive thoughts and behaviors instead of automatically reacting from the trappings of a depleting cycle of frustration and discontent. In Show Up Positive, Rita gives you a peek at her behind-the-scenes playbook that has made her successful and a sought-after coach. In addition, she is offering you her exclusive Show Up Positive acts to inspire and motivate your success while taking back your happiness at work. In her candid yet supportive style, Rita emphasizes grasping reality with all of its flaws and disappointment and choosing not to let those imperfections define the possibilities. She reminds business owners, executives, and team members that you have the power and freedom to create what you want and emboldens you to say yes to yourself.

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  The First Book on Recruiting...

  Metodieva Ilona

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  In this book I talk about my journey from freelance recruiter to the head of my own agency, share my checklists and tell you why I focus on professionalism rather than making money. If you follow this path with me in the book, you will learn what principles the recruitment guru professes, and you will be able to use my insights and experience to create your own start-up. There are two checklists waiting for you in the appendix at the end of the book. However, no successful entrepreneur (even if they claim otherwise) can pack the secret of their triumph into a case study. Success cannot be turned into a science because... everyone is different. It's as simple as that. Different company employees, different clients, different days of the year. My task is to inspire you and help you organize your actions on the road to success by suggesting obvious moves.  Over the years, I have built up a unique wealth of experience and knowledge which I would like to share with you. I do the bookkeeping, the paperwork, working with clients, responding to enquiries with quotations, and managing the company. I recently started a series of interviews with renowned experts to impart my professional experience not only to myself, but also to my partners and teachers. Today ADS has been on the market for 7 years, and we continue to improve our skills daily.  No one has ever written a book on recruiting research respondents. This one is the first. I see this book as a methodological guide for work related to recruiting research respondents and as a source of inspiration for those who are still dreaming of their own business. You can also learn from the book how not to recruit respondents. I also have a simple desire to help entrepreneurs and professionals in the field of research, branding and customer experience to understand that recruiting respondents is the most important part of research. And customer experience research is the key to a company's success in the marketplace.  Respondent recruitment is the mechanism by which we find research participants. Quality recruitment ensures that the research results are buyer-oriented, which means that a product (or an updated version of it) will come to market that will be in demand. Until recently, there has been little hope for recruitment, the value of this research tool has too often been ignored. My experience is that the right respondent is the right output data and a brilliant product decision and, as a result, the product's market leadership.  As soon as I found myself in recruitment, I realised that this was my vocation and this was where I wanted to grow and develop. This feeling led me and I enjoyed delving into all the intricacies, constantly striving for excellence. Every day I am growing as a professional and discovering new things. I used to manage 30 projects at the same time. Today I have automated many parallel processes, which has increased the quality and speed of our services. I have been able to free up time that had been wasted on mechanical operations to be able to think and observe. As I have changed, the market has transformed with me. Soon after founding ADS, competitors began to enter the market and the competition with them became an additional motivation to move forward.  With every word of this book, I want to convey how important it is to do what you like without looking back at others and to improve in your chosen direction. I will try to demonstrate by example how important it is to find your niche and stick to your chosen path, without turning off the beaten track, no matter how tempting it may be for the unsophisticated starter. Of course, after a few years of working in one place, burnout may set in. However, it is possible to get through it if you realise in your head that you are working for your vocation, and discovering new facets and opportunities will allow you to get a second wind and reach new levels of professionalism.

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  The Billion Dollar Branding...

  Bernt Ullmann, A.J. Adams

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  Build strong brands using a step-by-step blueprint to achieve business acceleration and create lasting wealth.Your guide to building a strong brand using a step-by-step, easy to follow blueprint to achieve business acceleration and create lastingwealth.Author Bernt Ullmann, often referred to as “the man behind the brands,” is a trusted brand acceleration expert, primarily in the fashionindustry, for over 30 years. His debut book introduces and explains the systematic seven-step process he developed to helpentrepreneurs, no matter who, launch a successful brand or scale their business.

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  25 Ways to Win with People - How...

  John C. Maxwell, Les Parrott

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  You loved John Maxwell's best-selling Winning with People, and now you're ready for some specific action steps to build on the knowledge you gained. 25 Ways to Win With People has just what you need! This complementary companion to the full-length book is ideal for a quick refresher course on interpersonal relationships. 
  A small sampling of the twenty-five specific actions listeners can take to build positive, healthy relationships includes:Complimenting People in Front of OthersCreating a Memory and Visiting It OftenEncouraging the Dreams of Others

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  At the Table - The Chef's Guide...

  Katherine Miller

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  When Katherine Miller was first asked to train chefs to be advocates, she thought the idea was ludicrous. But she quickly learned that chefs and other leaders in the restaurant industry are some of the most powerful forces for change in our troubled food system. Chefs are leading hunger relief efforts, supporting local farmers, fighting food waste, confronting racism and sexism in the industry, and much more.In At the Table, Miller shares the essential techniques she developed for the James Beard Foundation's Chefs Boot Camp for Policy and Change. Listeners will learn how to focus their philanthropic efforts; pinpoint their audience and develop their argument; recruit allies and support action; and maybe most importantly, grab people's attention in a crowded media landscape.Miller also shares the moving stories of chefs who used these skills to create lasting change. Chefs from around the country pushed Congress to provide financial relief to the restaurant industry at the height of the COVID-19 pandemic.At the Table is filled with inspiration for anyone who has ever wanted to make a difference outside the four walls of their restaurant.

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