Weitere Bücher, die Sie mögen werden

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  Social Security Horror Stories -...

  Laurence J. Kotlikoff, Terry Savage

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  Learn how to make sure you get the correct Social Security benefits, avoid frightening clawbacks, and how to deal with the opaque bureaucracy of Social Security.Social Security admits it has made $21.6 billion in incorrect benefits payments! Now it wants its money back—from widows, orphans, retired schoolteachers, and even young children whose parents received disability benefits on their behalf.Often with no explanation, they send threatening letters clawing back amounts ranging from several thousand dollars to more than $100,000. The clawback notices all carry the threat that benefits will be stopped immediately if a repayment plan is not set.But it's almost impossible to get an explanation, the records, or an appointment for a resolution of these clawback demands. It could happen to you—or to someone you love.We wrote this book to help you and let you know you're not alone. We are also working to pressure Congress and the Treasury Secretary to prevent these intimidating clawback interactions that impact our most vulnerable citizens.

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  Eric Bischoff - Controversy...

  Jeremy Roberts, Eric Bischoff

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  Eric Bischoff has been called pro wrestling's most hated man. He's been booed, reviled, and burned in effigy. Fans have hurled everything from beer bottles to fists at him. Industry critics have spewed a tremendous amount of venom about his spectacular rise and stupendous crash at World Championship Wrestling. But even today, Eric Bischoff's revolutionary influence on the pro wrestling industry can be seen on every television show and at every live event.  Bischoff has kept quiet while industry "pundits" and other know-it-alls pontificated about what happened during the infamous Monday Night Wars. Basing their accounts on third- and fourth-hand rumors and innuendo, the so-called experts got many more things wrong than right. Now, in Controversy Creates Cash, Bischoff tells what really happened.  Beginning with his days as a salesman for Verne Gagne's American Wrestling Association, Bischoff takes readers behind the scenes of wrestling, writing about the inner workings of the business in a way never before revealed. He demonstrates how controversy helped both WCW and WWE. Eric gives the real numbers behind WCW's red ink -- far lower than reported -- and talks about how Turner Broadcasting's merger with Time Warner, and then Time Warner's merger with AOL, devastated not only WCW but many creative and entrepreneurial businesses within the conglomerate. Bischoff has surprisingly kind words for old rivals like Vince McMahon, but pulls no punches with friends and enemies alike.  Among his revelations: How teaming with Mickey Mouse turned WCW into a national brand. Why Hulk Hogan came to WCW. Why he fired Jesse Ventura for sleeping on the job. Why Steve Austin didn't deserve another contract at WCW, and how Bischoff's canning him was the best thing that ever happened to Austin. How Ted Turner decided WCW should go head-to-head against Raw on Monday nights. How Nitro revolutionized wrestling. Where the New World Order really began. How corporate politics killed WCW. And how he found his inner heel and learned to love being the guy everyone loves to despise.  Bischoff brings a surprisingly personal touch to the story, detailing his rough-and-tumble childhood in Detroit, talking about his family and the things he did to cope with the stress of the high-octane media business. Now a successful entertainment producer as well as a wrestling personality, Bischoff tells how he found contentment after being unceremoniously "sent home" from WCW.  Love him or hate him, readers will never look at a pro wrestling show quite the same way after reading Bischoff's story in Controversy Creates Cash.

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  Focus

  Al Ries

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  Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key service, and discarding everything else. 
  With clear examples from a variety of industries, Al Ries demonstrates how crucial focus can be. Certainly it helps explain why Coca-Cola's stock is worth two times that of Pepsi-Co., even though Pepsi has twice the sales and twice the assets. And it is a key component to the success of on-track companies such as Volvo, Sun Microsystems, and Little Caesars. 
  Al Ries's extensive marketing experience gives his managerial advice a cutting-edge angle as he defines a new standard of corporate competitiveness for companies big and small. So get focused! Your future depends on it.

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  Allen Klein - The Man Who Bailed...

  Fred Goodman

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  Allen Klein was like no one the music industry had seen before. The hard-nosed business manager became infamous for allegedly catalyzing the Beatles' breakup and robbing the Rolling Stones, but the truth is both more complex and more fascinating. As the manager of the Stones and then the Beatles-not to mention Sam Cooke, the Who, Donovan, the Kinks, and numerous other performers-he taught young soon-to-be legends how to be businessmen as well as rock stars. In so doing, Klein made millions for his clients and changed music forever.But Klein was as merciless with his clients as he was with anyone else, earning himself an outsize reputation for villainy that has gone unchallenged until now. Through unique, unprecedented access to Klein's archives, veteran music journalist Fred Goodman tells the full story of how the Beatles broke up, how the Stones achieved the greatest commercial success in rock history, and how the music business became what it is today.

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  The Engagement Equation -...

  Fraser Marlow, Mary Ann...

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  While organizations are keen to maximize the contribution of each  individual toward corporate imperatives and metrics, individual  employees need to find purpose and satisfaction in their work. The  authors engagement model focuses on individuals contribution  to the company's success and personal satisfaction in their role.  Impacting Engagement advocates that aligning employees  values, goals, and aspirations with those of the organization is  the best method for achieving the sustainable employee engagement  required for an organization to thrive.   This book is designed to move beyond the high-level numbers to  provide you with a framework that will help you start moving the  needle on engagement. The authors recommendations for  increasing engagement include:    Measure less while acting more,  Drive alignment with strategy  Pay attention to culture, and  Redefine career    The Engagement Equation offers leaders the strategies  needed to end disengagement in their teams and make a difference in  their employers quest for sustainable business success.

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  Brand Meet Story - How to Create...

  Heather Pemberton Levy

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  Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.  In Brand, Meet Story, Heather Pemberton Levy describes the Story Comes First method, a practical approach that combines techniques from journalism and fiction writing to help brands tell stories that put the readers' interests first. Whereas most brand marketers create content to sell their product, service or technology, the Story Comes First method turns this approach on its head to create content with the "human moments" that truly engage an audience.  Filled with examples from Levy's experience creating content marketing programs, trade books, and hundreds of articles for a variety of B2B and B2C brands, the audiobook shows listeners a step-by-step approach to create content designed to deliver business results. Brand, Meet Story explains the key ways to uncover what your audience cares about and how to turn brand messaging into stories that matter. Levy inspires ;listeners to develop a compelling voice that will carry the brand tone and values across all channels, and helps them turn their ideas into engaging, story-driven content their audiences will read, love, and share.

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