Altri libri che potrebbero interessarti

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  The Chronicles of StorySelling

  Sally ElAkkad

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  In the world of business and marketing, stories have power. They have the power to capture attention, to resonate, to move people to action, to shape perceptions and to drive loyalty. Business leaders and marketers are increasingly recognizing the val-ue of Storyselling as a powerful strategic tool. As Peter Guber, a noted film producer and CEO of Mandalay Entertainment, said, “Stories have a unique power to move people’s hearts, minds, feet and wallets in the storyteller’s intended direction.”  
  Consider the case of Apple Inc. When Steve Jobs returned to Apple in the late 1990s, he faced a company on the brink of bankruptcy. To resurrect the brand, he used Storyselling to reframe the company’s image, recasting Apple as a rebellious upstart challenging an industry titan, Microsoft. He told con-sumers, “Here’s to the crazy ones, the misfits, the rebels, the troublemakers!” This narrative of thinking differently resonat-ed with consumers and helped turn Apple into one of the most valuable companies in the world.  
  Indeed, research backs the power of Storyselling. According to a study published in the Journal of Marketing in 2020, nar-ratives are proven to be more persuasive than facts alone. The study demonstrated that when participants were presented with a story, they were more likely to be persuaded by the content, even when the facts were identical to those presented without a story. 

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  Behind the Lens - The World...

  Steve Babineau, Brian Codagnone

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  A one-of-a-kind collection including some never-before-seen photographs of the wild and unforgettable WHA from legendary sports photographer Steve Babineau
  		
  		 
  On October 12, 1972, legendary Boston sports photographer, Steve Babineau, was in attendance for the debut of the New England Whalers. They were taking on the Philadelphia Blazers at the old Boston Garden — and Babs was shooting the action. Fifty years later, he’s still photographing big-league sports events — but this lovingly curated collection documents both his earliest published (and unseen) works and the wild emergence of the colorful, revolutionary, wild, and unforgettable WHA.
  		 
  In an era when rolls of film still had to be changed by hand and cameras were focused manually, when arena lighting was questionable and images had to be captured through the haze produced by smoking fans, Babineau captured it all: the timeless legends who were finally getting paid, the journeymen who finally got a shot at the pros, the 17-year-old who would go on to rewrite record books, the brawls and goals, the glorious ’staches and flows, the highs and the lows …
  		 
  Behind the Lens: The World Hockey Association 50 Years Later has the Golden Jet and the Howes, the teams that seemed to change names and cities as often as some players changed wooden sticks, and even the true origin story of that Wayne Gretzky photo that’s become the million-dollar holy grail for sports card collectors.

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  Journeywork a creative life

  Dave Duggan

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  Dave Duggan presents Journeywork, a Creative Life — thirteen essays that explore the arc of a creative life. Each essay stands alone as a chapter, combining memoir, medical matters and reflections on creative practice and theory. The tone is humane, engaging and serious without being academic.
   
  The audiobook is aimed at adult readers, including practising, emerging and aspiring creatives. It features travel stories interwoven with health challenges, work achievements and personal reflections. It is a case study of how one person creates works of imagination, while earning a living and maintaining a family, with all the ordinary ups and downs of such a life.

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  Wild Cities: Discovering New...

  Chris Fitch

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  'Mind-shifting, heart-lifting' ISABELLA TREE 
  'Inspiring and essential' ALASTAIR HUMPHREYS 
  'As entertaining as it is enlightening' INDEPENDENT 
  The majority of the world now lives in some form of urban environment. But as the human footprint of brick, concrete and metal expands, our proximity to nature decreases. This is a problem; nature isn’t a luxury, it’s a necessity. And it’s vital to our wellbeing. 
  From tiny urban forests in Tokyo and the star-rich skies of Flagstaff, to the meandering waters of Munich and prowling lions of Nairobi, this is a globe-spanning look at how to bring nature into the places we live – and how to create the wild cities of the future. 
  'Thought-provoking' GEOGRAPHICAL 
  'An excellent, meticulously researched book' COUNTRY LIFE 
  In this thought-provoking non-fiction science journey, Fitch explores the environmental sciences behind urban ecology, revealing how planning and architecture can rebuild ecosystems and safeguard habitats. With a travel writer’s eye and a conservationist’s urgency, he argues for protection of land and a special kind of ecotourism that helps us use cities as living, breathing refuges for nature. 
  For fans of Travis Elborough (The Writer's Journey), Derek Thompson (Hit Makers), Ezra Klein (Why We're Polarized), Robert Macfarlane (Is a River Alive?), and Caitlin Doughty (From Here to Eternity). 
  HarperCollins 2025

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  Opera and Ballet as Audio Drama...

  Pyotr Tchaikovsky

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  "The Nutkracker" is a full-cast audio drama featuring famous melodies, exquisite arias and outstanding voice actors.
  
  On Christmas Eve, Clara receives a nutcracker from her godfather, Drosselmeyer. That night she has a strange dream, in which the nutcracker fights alongside his toy soldiers against the Mouse King's army. Clara helps him, and the nutcracker transforms into a prince. Together they journey to the Realm of Sweets, where they are caught in a snowstorm and eventually arrive at Zuckerburg Castle. There the Sugar Plum Fairy presides over a fantastical celebration of sweets. It is a pity that it was all just a dream - or was it?
  
  Pyotr Ilyich Tchaikovsky (1840-1893) was a Russian composer whose ballets "Swan Lake", "The Sleeping Beauty" and "The Nutcracker" became cornerstones of the repertoire. He studied at the Saint Petersburg Conservatory and later taught in Moscow, developing a melodic style that blends Western forms with Russian colour. His music gained international acclaim during his lifetime and he conducted the premiere of his "Symphony No. 6 'Pathétique'" in 1893 shortly before his death.

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  A Classic Interview with Music...

  Tiny Tim

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  Herbert Butros Khaury (April 12, 1932 - November 30, 1996), also known as Herbert Buckingham Khaury, and known professionally as Tiny Tim, was an American musician and musical archivist. He is especially known for his 1968 hit recording of "Tiptoe Through the Tulips," a cover of the popular song from the 1929 musical Gold Diggers of Broadway. Tiny Tim was renowned for his wide vocal range, in particular his far-reaching falsetto. The following interview was recorded in July 1988.

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