D'autres livres qui pourraient vous intéresser

• 

  Break Through the Noise - The 9...

  Tim Staples, Josh Young

  • 0
  • 0
  • 0

  The odds of getting a video onto YouTube's front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you - and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube's front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views. Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune. Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

  Voir livre

• 

  Bartlett and Steele: What...

  PBS NewsHour

  • 0
  • 0
  • 0

  Economic correspondent Paul Solman talks to the authors of The Betrayal of the American Dream, Donald Barlett and James Steele, who say the drive for free trade has exported so many jobs to China, Brazil and India that American workers may become irrelevant to their own economy, just as other countries gain a middle class.

  Voir livre

• 

  Work Disrupted - Opportunity...

  Jeff Schwartz, Suzanne Riss

  • 0
  • 0
  • 0

  The future of work swept in sooner than expected, accelerated by Covid-19, creating an urgent need for new maps, new mindsets, new strategies—and most importantly, a trusted guide to take us on this journey. That guide is Jeff Schwartz. A founding partner of Deloitte Consulting's Future of Work practice, Schwartz brings clarity, humor, wisdom, and practical advice to the future of work, a topic surrounded by misinformation, fear, and confusion.If you're anxious about robots taking away your job in the future, you will take comfort in the realistic perspective, fact-based insights, and practical steps Schwartz offers. If you're not sure where to even begin to prepare, follow his level-headed advice and easy-to-follow action plans. If you're a business leader caught between keeping up, while also being thoughtful about the next moves, you will appreciate the playbook directed at you.Written in a conversational style by Schwartz, with Suzanne Riss, an award-winning journalist and book author, Work Disrupted offers a welcome alternative to books on the topic that lack a broad perspective or dwell on problems rather than offer solutions. Timely and insightful, the book includes the impact of Covid-19 on our present and future work. Interviews with leading thinkers on the future of work offer additional perspectives and guidance.

  Voir livre

• 

  Think Like a Marketer - What It...

  Lauron Sonnier

  • 0
  • 0
  • 0

  Turn Yourself and Your Business Into a Marketing Machine!To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused, and successful as you take clear, confident steps to grow your business every day.Think Like a Marketer takes the mystery out of marketing. It addresses head-on the principles that must guide every action, decision, and communication that affects your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading.Chock-full of specific examples and proven pro-cesses, this book will teach and show you how to:Think, act, and communicate like a marketing pro.Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed).Stand out in a cluttered and overcrowded marketplace.“Stir the pot” to build and maintain marketing momentum.Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.

  Voir livre

• 

  The Rockstars of JVZoocom - How...

  Joel Comm

  • 0
  • 0
  • 0

  What Does it Take to Be an Online RockstarJVZoo is an amazing resource for entrepreneurs to turn their knowledge into digital products and recruit hundreds or thousands in their field to promote those products. Whether you are a business consultant, lawyer, real estate agent, or even someone who knows how to build the perfect birdhouse, JVZoo allows you to put your knowledge into a format that can be sold and profited from. While the rest of the world looks for jobs, JVZoo’s members create their own.In the three years that JVZoo has been around, it’s members have generated over $100 million in sales revenue. Our members are mainly people who started making money online as a part-time venture.Rockstars of JVZoo is a compilation of case studies, written by people just like you, people who listened to their inner voices and created jobs for themselves. Everything you are about to read in this book has been achieved by ordinary people who did that one thing that separates entrepreneurs from the rest of society: they took action.

  Voir livre

• 

  How to Attract Money - The...

  Joseph Murphy

  • 0
  • 0
  • 0

  Simple principles to help you build a life of abundanceFrom the beloved author of The Power of Your Subconscious Mind, this compact book is a classic guide to financial prosperity. Filled with simple, powerful mindset shifts, How to Attract Money will fundamentally change how you approach your finances. By learning to accept that money is a solution, not a problem and that wealth is a state of consciousness, your mind can truly become your main path to prosperity. Murphy’s approach to money is liberating and joyful. Instead of the shame and guilt—craving more or not having enough—he firmly declares that “it is your right to be rich.” Happiness, luxury, and delight are the birthright of every human.   Joseph Murphy’s work has changed the lives of millions of people and continues to do so.  This new, pocket-sized edition of How to Attract Money brings his empowering message to the next generation of readers.A Macmillan Audio production from St. Martin’s Essentials.

  Voir livre