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Communications Guide for Startups - How to Win Customers Investors and new Talent through Inspiring Messaging - cover

Communications Guide for Startups - How to Win Customers Investors and new Talent through Inspiring Messaging

Lydia Prexl

Publisher: UVK Verlag

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Summary

Turning communication into your start-up's biggest asset
Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.
Available since: 11/28/2022.
Print length: 354 pages.

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