D'autres livres qui pourraient vous intéresser

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  Standing Tall - Leadership...

  US Army (Ret) Lt. General Robert...

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  Robert Foley had only been in Vietnam for six months when he was promoted to captain and given command of a rifle company. In November 1966, Foley led his men on a mission to rescue another company that had been pinned down by Viet Cong forces. His leadership that day inspired his men and led to a successful operation—and the Medal of Honor. His actions in Vietnam were only a small portion of a long and varied career of service in the US Army, but Foley did not always seem marked for success. Coming from a blue-collar suburb of Boston, his years in West Point were marked by poor grades, injuries, and sickness. With a determination to lead by example and inspire trust among others, Foley served across the globe and rose through the ranks. He even returned to West Point as Commandant of Cadets, later retiring as a 3-star general and commander of Fifth Army.

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  Freemium - How Zoom HubSpot...

  Dave Boyce

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  Companies like Dropbox, Zoom, Slack, Atlassian, and DocuSign grew into multibillion-dollar companies using the three-step "Freemium" product strategy: (1) instead of hiring an expensive sales force, give away software for free; (2) let happy users tell others; (3) offer a premium subscription version, producing a recurring revenue stream. Over the last three decades, Freemium strategy has evolved into a practice known to tech industry insiders as "product-led growth." 
   
  Freemium is the authoritative guide to product-led growth, written by Silicon Valley entrepreneur and Harvard MBA Dave Boyce, who teaches the first MBA-level course on the topic. Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales-led companies are combining product-led growth tactics with more traditional go-to-market initiatives. 
   
  Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth. Freemium is the comprehensive, practical handbook for this unicorn-building strategy.

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  Remote Work Revolution -...

  Amelia Hill

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  The book "Remote Work Revolution: Adapting to the New Era of Hybrid Work" looks at how the big move toward hybrid work models has changed the modern workplace. This insightful book, written by Amelia Hill, looks into the reasons why traditional office setups are giving way to more open, remote-friendly ones. 
  The first part of the book talks about the reasons for the rise of online work, such as improvements in technology and shifting views about balancing work and personal life. It goes into great detail about the advantages of mixed work arrangements, like how they can boost output, make employees happier, and lower the costs of running a business. 
  "Remote Work Revolution" is full of useful tips and advice for both companies and workers who have to deal with the challenges of working from home. It talks about important issues like how to communicate clearly in virtual settings, how to keep a team together even when members are in different places, and how to use technology to make working together from a distance easier. 
  In addition, the book looks at how working from home affects company culture, hiring, and the future of urban planning. It talks about how working from home has made the workforce more diverse and welcoming by removing geographical obstacles and creating chances for global talent involvement. 
  "Remote Work Revolution" is a useful book for business leaders, HR workers, lawmakers, and anyone else who wants to learn about and use the benefits of hybrid work models in our world, that is changing so quickly. It supports a balanced approach that combines adaptability with long-term planning, which helps businesses do well even as the workplace is always changing.

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  You Are an IP Company - The...

  Kary Oberbrunner, Katherine Rubino

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  New Book From Wall Street Journal and USA Today Bestselling Author 
  Who are you, and what do you do? 
  These two questions are as old as the very first networking event, even if it was a few cavemen and cavewomen standing around a fire pit, making small talk. For thousands of years, people have given the same response:Their professional title.Their product and/or service. 
  Unfortunately, such answers are ignorant and limited. The truth is: You Are An IP Company That Creates IP. Take Taylor Swift, for example. Some say she’s a singer who writes songs, but she knows better. She’s filed over 300 trademarks (and counting), including The Tortured Poets Department, Swiftites, Tayplay, and even her cat’s names—Meredith and Olivia Swift. 
  You’re not that different. But it’s only when you value your IP, that your clients, competitors, and collaborators truly value you! 
  Kary Oberbrunner, inventor of Instant IP™ and entrepreneur, and Katherine Rubino, a Partner at Caldwell, the fastest-growing IP law firm in America for more than four years in a row, team up to offer a proven guide for identifying your ideas and protecting them the fastest, easiest, and most effective way possible. 
  Get ready to discover:Why you should not promote your IP until you first protect your IPWhich IP protection strategy makes sense for your unique circumstancesHow Disney, Lego®, CrossFit, Dr. Pepper, Magnolia, and Apple experienced exponential growth once they embraced and leveraged their IPWhy over 90 percent of your company’s value is linked to your IPForty-seven practical ways of monetizing your IP so you realize true income 
  Your ideas are valuable. Start protecting them today.

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  Clickonomics - How to Win...

  Simba Mudonzvo

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  Are you ready to master the wild, wild web? 
  Welcome to Clickonomics, where the internet isn't just a place to make money; it's a digital jungle where the art of getting attention is both a science and a spectacle. This audiobook, narrated in a deep, engaging British voice, paints a vivid imagery as it tells the fascinating story of the internet, much like a business documentary by David Attenborough. 
  What's Inside: 
  - The Evolution of the Internet: From the dial-up days of Web 1.0 to the immersive, algorithm-driven world of Web 3.0, understand how the internet has transformed and what it means for your business.- The Attention Economy: Discover why attention is the new currency and how to capture it in a world where everyone's shouting for clicks.- Content is King, but Engagement is Queen: Uncover the secrets of creating content that not only attracts but also retains and engages your audience.- The Psychology of Clicks: Delve into why we click, what drives us to engage, and how to turn those clicks into meaningful connections.Why Clickonomics?- Revolutionary Approach: This audiobook throws out the traditional marketing playbook. It's raw, real, and unfiltered, offering insights from an entrepreneur's perspective. Unlike other marketing books that give you theory, tips, and hacks, Clickonomics provides the missing ingredient: CONTEXT. It explains the story of the internet, its evolution, how people think and act online, and the quirks that make the digital world unique. This context is crucial because without it, the strategies from other books often fail, leading to frustration and abandonment.- Witty and Engaging: Simba makes complex marketing concepts digestible and entertaining.Whether you're an entrepreneur, a marketer, or just internet-curious, Clickonomics will challenge you to rethink how you engage with the digital world. It's not just about clicks; it's about understanding the context behind those clicks to create lasting impact.

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  Content Marketing That Converts...

  Lowell Rand

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  Content Marketing That Converts: Master Content Marketing Strategies for Results that Fuels Your Brand's  SuccessIgnite Your Brand's Success with "Content Marketing That Converts: Master Content Marketing Strategies for Results That Fuel Your Brand."In the ever-evolving landscape of digital marketing, creating content that captivates and converts is the ultimate key to success. In this powerful audiobook, unveil the secrets to mastering content marketing strategies that yield tangible results and drive your brand to new heights."Content Marketing That Converts" is not just another run-of-the-mill guide. It's a comprehensive roadmap that equips you with the tools, insights, and techniques to craft compelling content that resonates with your target audience. From developing a robust content strategy to harnessing the power of storytelling and leveraging data-driven analytics, it will leave no stone unturned in guiding you towards content mastery.Dive deep into the art of crafting compelling narratives, learn how to optimize your content for different platforms, and uncover the secrets to creating an authentic and lasting connection with your audience.Whether you're a seasoned marketer or just starting out, "Content Marketing That Converts" is a must-have resource in your arsenal. Elevate your content marketing efforts, unlock the potential of your brand, and watch as your conversions soar.If you're ready to take your content marketing to the next level and achieve results that fuel your brand's success, then don't miss out on this audiobook. Embrace the power of content marketing that converts and position your brand as a force to be reckoned with.

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