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Synopsis

Social media is having a major impact on marketing.  It is the  glue that leverages the consumers views and opinions across  all elements of a retailers business.  Retailers are  becoming aware that social media offers promising ways they can  benefit from it, such as improving brand awareness, listening to  consumer sentiments, creating incentives to drive cross-channel  traffic and purchases, building content-focused communities to  improve loyalty, enticing consumers to try new products,  understanding assortment preferences and improving customer  service.      Analytics are essential to a retailers success in  leveraging social media and mobility. The amount of data produced  by these new channels is explosive.  Quick and effective  analysis of this data and resulting actions are essential to  achieving business benefit.   Analytical tools exist for  retailers to listen, learn, react and engage with consumers within  and across social media, mobility and other channels.  The  more a retailer engages with these tools, the savvier it becomes  about consumers and their preferences.  Written in a blog format to help retailers experience  interactive dialog in this rapidly growing communication vehicle,  this book will create awareness of social networking and mobile  technologies and the significant impact these channels are already  having on retailers; provide specific examples of social media and  mobility business applications ; explain why companies need to act  now; describe the analytical tools necessary to make informed  decisions on the data; demonstrate how to use social media to  leverage brand equity across the entire business; and recommend a  process for building a comprehensive strategy and action plan.

Durée: environ 8 heures (07:44:57)
Date de publication: 20/07/2020; Unabridged; Copyright Year: 2020. Copyright Statment: —

• Business et Économie