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  Sun Tzu Strategies for Selling -...

  Gerald Michaelson

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  Winning sales tactics from the greatest strategist of all time 
  Through his bestselling books and popular seminars, Gerald Michaelson has established himself as the world's leading interpreter of Sun Tzu's timeless strategies for the modern business audience. In Sun Tzu Strategies for Selling, the author of the bestselling Sun Tzu: The Art of War for Managers interprets the theorist's classic battle strategies specifically to help salespeople win on the increasingly competitive sales battlefield. 
  Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of The Art of War includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy. It also transforms Sun Tzu's wisdom into contemporary sales advice, object lessons, and real-life "how-tos," such as:Get your strategy straightWin without fightingHave a unique selling propositionKnow your competitorAim for big winsLearn from lost sales 
  Please note: This is an historical recording. The audio quality represents the technology of the time when it was produced.

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  Future Wealth

  Christopher Meyer, Stan Davis

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  Optimistic and provocative, Future Wealth looks forward to a society rich in the human, financial, and real aspects of wealth.

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  The Christ-Centered Company - 37...

  Darren Shearer

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  In a Christ-centered company, Jesus is revealed through the influencers of the company and, ultimately, throughout its defining culture and habits. 
  Marketplace Christians are occasionally told platitudes like “The Bible is the best handbook for business,” “God cares about business,” “Business is ministry,” and “You don’t have to leave the business world to do work that glorifies God.” However, few have seen the actionable, scriptural proof that these claims are indeed the case—other than perhaps a proverb here and there. 
  The Christ-Centered Company provides practical biblical commentary and real-world best practices for 37 biblical business “habits” that defi ne the culture and operations of a Christ-centered company. In this book, we’ll explore what the Bible says about each of the following major aspects of your company:Corporate Purpose and CultureMarketing, Sales, and Customer CareAccounting and AccountabilityPeople ManagementBusiness Law and ConflictRisk ManagementPhilanthropy 
  Imagine how much your company’s habits, culture, performance, and impact would upgrade if you were to discover and apply God’s will for every aspect of your company. This is a growth process that begins when one influencer in a company decides to partner with God in his mission to conform the company to his will.  
  Will you be that person on behalf of your company and everyone it influences?

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  Communication Theory

  Introbooks Team

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  Communication plays a vital role in human beings. In fact, this is the way to understand the society and human behavior. The human brain has the ability to capture the words spoken by the other person and respond. It is very difficult to imagine the world without communication. The social and behavioral events would be absent, if communication does not exist between human beings. However, communication takes place between human to human, human to machine, and machine to machine. A person can understand the desires and feelings of others only when communicated properly. For instance, you have a great idea to take the business to newer heights, but do not possess the communication boon, then how would you express? Isn’t it hard? One more example is that, you have hankered for something, but you do not have the power to express it, then life would become monotonous and in fact lifeless. You cannot express, gossip, or tell your ideas to others. Indeed, life would become meaningless and people have no role to play in the world. Communication is the breath of life and is a necessity for every human being. To express their views one has to communicate with the people. This helps them to understand what is in your heart and brain clearly to the people around you. 
  However, by reading this informative e-book, you will have a thorough understanding on the below concepts of communication theoryWhat is communication theory?Various elements of communicationFramework of communication theoryVarious communication patternsDifferent types of communication theoriesCategorizing communication theories

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  Leading from Your Gut - How You...

  John Townsend

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  Leading from Your Gut will help emerging and experienced leaders alike to hone their intuition and become the leader they were meant to be.  
  As a leader, your decisions are critical. They have a significant effect on you and everyone around you. But the effective leader needs to have more than just logic, facts, and financials to help make the best choices. Leaders also must access their own intuition, that gut feeling inside.  
  In Leading from Your Gut, you'll learn how leaders excel not just through external competencies and skills but by drawing on their internal world and personal experience. You'll explore how to harness the power of your values, thoughts, emotions, and relationships to better meet the complex demands of leadership.   
  As you apply Townsend's principles, you will see great results in your leadership. But more importantly, you'll experience the kind of personal transformation that will enable you to lead as a whole person.   
  This book is the revised edition of Leadership Beyond Reason.

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  The Buffett Essays Symposium - A...

  Lawrence A. Cunningham

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  This audiobook is narrated by an Authorised Voice Replica.Among the landmark occasions in the legendary history of Berkshire Hathaway and its iconic co-leaders, Warren Buffett and Charlie Munger, was a 1996 symposium held in New York at Cardozo Law School. The focus of the symposium was Warren's letters to Berkshire shareholders. The format was a series of panels with two dozen different experts dissecting all the ideas in the letters, about corporate governance, takeovers, investing, and accounting. Intellectual sparks illuminated the two-day affair, which drew unusual press interest for an academic convocation.While the principal tangible result of the conference was the publication of the international best-seller, The Essays of Warren Buffett: Lessons for Corporate America, the transcript of the symposium is now being made available with annotations and updated commentary that show just how timeless the topics are and how venerable the principles Buffett laid out remain. I had the honor of hosting the event, editing The Essays, and now publishing this archival treasure, with current assessments by such luminaries as Robert Hagstrom as well as several participants from the original symposium.

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