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  The 8 Laws of Customer-Focused...

  Blake Morgan

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  Read by the author.  
  A leadership playbook for making customer experience a core aspect of your business. 
  In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence. The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, - and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends? 
  Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how:C.reate a customer experience mindset.eX.ceed longterm profit expectations by focusing on both short term and long term profits.L.ay out your customer experience strategy creation and stick to it.E.mbark on your 90 day get started plan.A.nticipate the future by being a customer experience futurist.D.on’t forget that employees are customers too.E.valuate success and measure what can be measured.R.eaffirm the priority - keep CX front and center. 
    
  Learn the laws, see how the best companies apply them, and build them into your organization to become a transformational customer experience leader! 
  Graphics, charts, and exercises from the printed text can be found in the audiobook companion PDF download.

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  Value Economics

  Sam LaCrosse

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  The self-help industry is a fraud. You are not exceptional. You can’t have it all. The money won’t follow just because you do what you love. Anyone who tells you something different is lying.Too many people are helpless today because they don’t know why they need help. They flock to self-help gurus because they don’t know any better. Sam LaCrosse’s approach to living a rich and fulfilling life does not involve cookie-cutter slogans or self-esteem dogma. The path to a good life lies in discovering and honoring your own core values.In Value Economics: The Study of Identity, Sam cuts through all the BS and shows you the way forward with kick-ass lessons from personal anecdotes, popular culture, history, current events, and sound economic theory. Forget self-help. Ignore the feel-good experts. This book will lead you to true self-discovery.

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  The Don't Sweat Guide To Your...

  Don't Sweat Press, Richard Carlson

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  In these troubled economic times, looking for a new job, or searching for that very first job opportunity, can be extremely stressful. There's more competition out there, and fewer jobs to compete for. 
   
  However, this time does not have to be as worrisome as it might seem. The Don't Sweat Guide to Your Job Search helps you to be more relaxed and peaceful as you hunt for the right occupation, and everyone knows that people are at their best in interviews when they're calm and relaxed. In essays such as: 
   
  -- Beware of Time Frames 
  -- Be Your Own Matchmaker 
  -- Cast Your Net Wide 
  -- What You Bring to the Table 
  -- It's Not a One-Way Street 
  -- The Theory of Relativity, Job Style 
   
  And many more. The editors of Don't Sweat Press reveal the best ways to search for a job without getting needlessly stressed out.

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  The Brain Savers - How a Scrappy...

  Colin T. McDonald, Bonnie...

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  A FULL CAST PERFORMANCE, FEATURING HOLLYWOOD ACTORS, SOUND EFFECTS, AND AN ORIGINAL SCORE! 
  From the authors of the New York Times bestseller, The Barefoot Spirit, and the Audie Award finalist, genre-bending audiobook of the same name, comes a story of vision and invention, failure and setbacks, mistakes and lessons. Business Audio Theatre presents a Sherwood Players Production, The Brain Savers, the true story of how a scrappy startup used technology to put the humanity of patients first and ended up changing medicine forever. 
  Amid the internet boom of the mid-2000s, a band of entrepreneurs stood at the intersection of medicine, technology, and business. They saw a solution to the crucial problems of emergency care, which was too often handicapped by underfunding, overscheduled specialists, archaic practices, and onerous equipment. Through pioneering telemedicine and new inventions like the portable CT scanner, the founders of Specialists on Call (S.O.C.) did more than just make emergency care better, faster, and more humane; they brought health care, which is often described as the slowest industry in America to change, into the 21st Century.   
  This is Dr. Colin McDonald’s story of how S.O.C. came to be. After leaving a cushy teaching position at Harvard, it took years of pursuing a single objective, then changing on a dime, to create S.O.C. In the end, what he created was a system that saved lives—and continues to save lives today. 
  Some of these hard-learned lessons are complex, while others are so timeless they almost sound cliché (“trust your vision and your moral compass, change when you must, just keep going”), but they are far from cliché for the founders of S.O.C. Theirs is a story of people with imagination and drive who wanted to make the world better, who trusted their ideas and each other, and who, despite everything, kept on going!

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  Smart Growth - How to Grow Your...

  Whitney Johnson

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  Growth is the goal. 
   
   
   
  To help people develop their potential, to articulate and become the self that they want to be, are capable of being, and that best serves them and others in the short and long term is what we as individuals and leaders strive toward. 
   
    
   
  But how do we grow? It turns out it happens in a predictable way, which means we can understand where we are in our growth and chart a way forward. In this compact, complete guide, Whitney Johnson helps you envision how growth happens and proactively direct yourself, or others in your organization, to help make the leaps needed to achieve goals. 
   
    
   
  The growth and learning journey comes in three phases, the Launch Point, the Sweet Spot, and the High End, and within each phase, we play roles that keep us moving toward our goals. Compelling examples of successful people will show you when growth is slow and why, and how to keep going, and what to do when growth and learning are almost too fast to keep up with, and how to leap from one growth journey to another. 
   
   
   
  As individuals grow so do organizations and societies. Growth is learning put into action, ideally action that betters the world as we better ourselves and our small niches within it, both personal and professional. Growth occurs when learning is internalized, when we try something new and invest the effort to move it from being something we do, to something we are.

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  Becoming A Personal Trainer -...

  Mia Lazarewicz

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  Become a personal trainer, they said! It'll be fun and easy, they said! 
    
  Well they were half-right. Being a personal trainer is meaningful, valuable, and fun as hell. But becoming a personal trainer is also difficult and confusing. 
    
  Find clarity and launch your career with this step-by-step guide to a life in fitness. Using her signature wit and irreverent, no-nonsense attitude, Mia leads you on a journey through the world of wellness. From getting certified, to attracting clients, to avoiding the old man who never wears any underwear with his gym shorts, Becoming A Personal Trainer will be your bestie for getting in the industry, staying in business, and keeping your f***ing sanity.

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