Weitere Bücher, die Sie mögen werden

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  The Storytelling Workbook - A...

  Anthony Tasgal

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  The Storytelling Workbook is a nine-week programme (based on Anthony Tasgal's 'rule of three') to help you learn to better tell your own narrative and present your story whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life.
   
   Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and 'messaging'; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately to keep writing again and again.

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  Political Economy

  Frédéric Bastiat

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  "Political Economy" is a collection of essays by the French economist and writer Frederic Bastiat. The book was first published in 1850 and contains some of Bastiat's most famous essays, including "The Law" and "What Is Seen and What Is Not Seen." 
  In "Political Economy," Bastiat argues for free-market economics and limited government intervention in the economy. He critiques protectionist policies and argues that free trade leads to greater economic growth and prosperity. He also discusses the role of government in providing public goods and services, such as infrastructure and education. 
  One of Bastiat's most famous essays, "The Law," argues that the purpose of the law is to protect individual rights and that any government action that goes beyond this is a violation of those rights. He also discusses the concept of "legal plunder," which occurs when the government takes from some individuals to give to others, and argues that this is unjust and counterproductive. 
  Overall, "Political Economy" is a seminal work in the field of economics and a classic of classical liberal thought. It continues to be studied and debated today for its insights into free-market economics and the role of government in the economy.

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  Broadcast Strong - Mastering EVS...

  Piotr Szymborski

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  Broadcast Strong is more than a book. It’s a movement. A mindset. 
   Written by EVS trainer, technical supervisor, and international replay expert Piotr Szymborski — a trusted name for the Olympic Committee — this book reveals the real behind-the-scenes of the global broadcast industry, from OB vans to the Opening Ceremony of the Olympic Games, the MTV Music Awards, and the Super Bowl. 
  Learn how to thrive under pressure, build a successful career in live television, and live a life of freedom, purpose, and creative fulfillment. 
   This is your guide to becoming unstoppable — both personally and professionally. 
  Discover how to create value, generate income, and achieve wealth — not just financially, but in your knowledge, relationships, and long-term impact. 
   Broadcast Strong doesn’t just teach you how to earn money. It teaches you how to think, act, and live like someone who builds their own success.

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  Marketing study cases for People...

  Marcelo Gameiro

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  This book is made for people who love to learn from stories. Each chapter is a small study case of about 2000 words that will tell the story of a company or a person who did thrive in the world of business and marketing to make his mark in the world. Those stories may inspire you and will give you insights into business and marketing concepts that you may learn in business or marketing courses. 
  Also to learn in such a way, by reading stories like this, is very entertaining and pleasurable, you may even read this book just for entertaining purposes and by the end of the book, you did learn a lot of concepts without even noticing it, while enhancing your knowledge about famous brands, companies, and people. 
  If you were learning the English language, a good exercise is to read in English every day and test your reading comprehension. Every chapter is designed to be a small chunk of information that can be digested very easily while learning concepts and words that can be tested by the questionary at the end of every chapter (with the answer by the end of the book). 
  If you were teaching marking this can be a very good source of cases that can be discussed in class with your students, fostering learning and interesting conversations about the topic at hand 
  Some people just like good reading to pass their time, and this book can be it, and because some of the cases are the story of a life time of person or company, some folks will like to read or listen many times over (disponible in Audible too). 
  ● 12 study cases 
  ● 10 questions with answers by the end of every chapter 
  ● Excellent for building up vocabulary 
  ● Good for training in information retention for students 
  ● Very entertaining and pleasurable to read

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  Raising the Digital Bar -...

  David Ronald Esau, Joel Mark Harris

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  Would you like to know how to get new customers every day?  
  Raising the Digital Bar is a must-read for business owners looking to properly set up their businesses online. The book provides a blueprint for tactics that help local and service-based businesses generate new customers every day. It’s packed with useful information, broken down into easy-to-follow, actionable steps. 
  You’ll learn how to:  
  • Get your business shown more often on Google search and map results. 
  • Efficiently advertise on Google Ads without overspending and underperforming.  
  • Boost your online presence with affordable SEO tactics. 
  But that’s not all — Raising the Digital Bar also offers advice on effective social media marketing, website design, conversion tracking, reporting, and much more. 
  Whether you’re just getting started in digital marketing or you’re looking for ways to improve your current strategy, this book has something for you. Get ready to take your small business to the next level in 2023!

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  Disembedded - Regulation Crisis...

  Basak Kus

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  During the last two decades, there has been much scholarly and popular interest in the financialization of the American economy—why the turn to finance has taken place, what constituted it, and what has come out of it. In Disembedded, Basak Kus draws from the theories of Karl Polanyi—one of the greatest and most influential political economists of the twentieth century—to answer these questions. Focused primarily on the state's regulatory role in a dominantly financialized economy, Kus examines how neoliberal principles influenced the evolution of American regulatory policies, shaping the financial sector's operations and practices. Her narrative traces the trajectory of these interactions, highlighting critical junctures, policy decisions, and market outcomes that culminated in the financial crisis. Offering historical insights into the financial crisis spanning 2007-2010 and its ensuing influence on American politics and democracy, Disembedded provides a broad-ranging and systemic explanation of the American political economy, especially the regulatory landscape that shaped the patterns of financialization.

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