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  The Dangers of Automation in...

  Jack J. Hersch

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  The award-winning journalist delves “into the confluence of modern airplane technology and pilot behavior to probe how and why flight disasters happen” (BookTrib). 
   
  Aviation automation has been pushed to its limits, with pilots increasingly relying on it. Autopilot, autothrottle, autoland, flight management systems, air data systems, inertial guidance systems. All these systems are only as good as their inputs which, incredibly, can go rogue. Even the automation itself is subject to unpredictable failure.  
   
  And what of the pilots? They began flight training with their hands on the throttle and yoke, and feet on the rudder pedals. Then they reached the pinnacle of their careers—airline pilot—and suddenly they were going hours without touching the controls other than for a few minutes on takeoff and landing. Are their skills eroding? Is their training sufficient to meet the demands of today’s planes? 
   
  The Dangers of Automation in Airliners delves deeply into these questions. You’ll be in the cockpits of the two doomed Boeing 737 MAXs, the Airbus A330 lost over the South Atlantic, and the Bombardier Q400 that stalled over Buffalo. You’ll discover exactly why a Boeing 777 smacked into a seawall, missing the runway on a beautiful summer morning. And you’ll watch pilots battling—sometimes winning and sometimes not—against automation run amok. This book also investigates the human factors at work. You’ll learn why pilots might overlook warnings or ignore cockpit alarms. You’ll observe automation failing to alert aircrews of what they crucially need to know while fighting to save their planes and their passengers. 
   
  The future of safe air travel depends on automation. This book tells its story.

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  Supercapitalism - The...

  Robert B. Reich

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  Since the 1970s, and notwithstanding three recessions, the U.S. economy has soared. Consumers have been treated to a vast array of new products, while the prices of standard goods and services have declined. Companies have also become far more efficient and the stock market has surged. In short, American capitalism has been a triumph, and it has spread throughout the world.At the same time, argues former secretary of labor Robert B. Reich, the effectiveness of democracy in America has declined. It has grown less responsive to the citizenry, and people are feeling more and more helpless as a result. In Supercapitalism, Reich discusses how capitalism has spilled over into politics, how it threatens democracy, and how citizens both benefit from and lose out because of supercapitalism.

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  The 5 Truths for...

  Ed Mishrell

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  Use mission-driven leadership to create dramatic growth at your nonprofit In The Five Truths for Transformational Leaders: How Nonprofit Organizations Thrive, Grow, and Make a Profound Difference, former chief strategy officer for the Boys and Girls Clubs of America, Ed Mishrell, delivers an insightful and practical discussion of how to achieve extraordinary results when leading nonprofit organizations. The author explains how to use your organization's mission as your north star and build an exciting, growing, and thriving nonprofit. You'll benefit from the book's step-by-step guidance and advice as it outlines the five key principles of mission-driven leadership. You'll also discover incisive quotes and observations from board members and staff leaders at fast-growing nonprofit organizations you can apply to your own nonprofit for immediate results. The book also offers: ● Strategies for eliminating or repairing ineffective systems and practices that are holding your organization back● Techniques for centering your nonprofit's mission in everything it does● Ways to build—and execute—a mission-driven strategy

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  The AI Factor - How to Apply...

  Asha Saxena, Seth Dobrin

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  Have you heard about artificial intelligence (AI) and big data but felt they are technologies too big or too complicated for you or your business? Do you imagine AI as a Hollywood science fiction stereotype or something in the far and distant future?Take heart. AI is none of those things. It's part of our everyday lives, and it has the power to transform your business.This book will put AI, big data, the cloud, robotics, and smart devices in context. It will reveal how these technologies can dramatically multiply any businesses—including yours—by strategically using your data's latent, transformative potential.Noted business leader, data consultant, and Columbia professor Asha Saxena has distilled her twenty-seven years of experience teaching Fortune 500 leaders in this powerful and insightful book. In The AI Factor, business leaders will learn how to understand the data they already have and how to use it innovatively to grow their businesses using Saxena's unique methodology.

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  Epic Content Marketing

  Dwayne Whitfield

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  Epic Content Marketing: A Guide to Successful Content Marketing Strategies That Can Expertly Promote Your Brand and BusinessContent marketing is not just a fad. It’s a solid marketing strategy that has brought success to brands and businesses of all sizes. When you do content marketing correctly, you can expect for your brand and business to benefit from it for a long, long time.This audiobook will teach you different content marketing strategies that can help  promote your brand and bring a ton of traffic to your site without paying exorbitant amounts of money for advertisements. This audiobook will discuss the following topics:- 3 Essential Components Of A Successful Content Marketing Strategy- 4 Reasons You Should Explore A Persona-Based Content Marketing Plan- 5 Ways Content Marketing Can Benefit Your Brand- 6 Key Steps To Creating A Successful Content Marketing Strategy- 6 Pro Tips To Successfully Outsource Your Content Marketing- How Influencers Can Help Promote Your Content- How To Generate Tons Of Content Ideas Using 3 Simple Techniques- Lead Magnet-5 Quick Ways To Generate Leads Through Content Marketing- Quality vs. Quantity In Content Marketing- Top 10 Content Types For Your Content Marketing Campaigns- Why Effective Writing Is Key To Your Content Marketing Success- And many more!Your content marketing strategy needs to be well thought out. You can’t just rush into it and expect to succeed. To learn more, scroll up and click “add to cart” now!

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  Karmic Marketing - The Most...

  Joe Vitale

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  What Is The Easiest, Fastest, and Most Surprising Way To Become a Wealth Magnet?How can anyone use it—no matter who you are, where you are, or what you do? Why has every successful person in history—from Seneca, Ford, Carnegie, Barnum, Rockefeller and Getty to Bezos, Musk, Gates, Buffett and Zuckerberg—used this secret?The answer will surprise you. It's called "Karmic Marketing." It's the secret of many titans and legends, mom and pop businesses, mega-successful online entrepreneurs, and even individuals with no business at all. All you need to implement this secret for your own wealth is the simple understanding of how to do it right. In this inspiring interview with globally famous author Joe Vitale, you'll find: the surprising secret of "Karmic Marketing"; how to become a "wealth magnet"; how to do it so it works every time; how to clear any hidden blocks to receiving wealth; how to add this simple method to any current marketing; how to reap the rewards without running a business at all; and how this method is a spiritual tool for awakening the planet.

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