Other books that might interest you

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  The Hands-Off Manager - How to...

  Steve Chandler, Duane Black

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  “A liberating read that will cause you to act in your own best interests and the best interests of everyone working within your sphere of influence.” —John Hoover, New York Times–bestselling author of How to Work for an Idiot 
   
  The number one reason cited in exit interviews for an employee quitting is “my manager.” This can be for multiple reasons—including one that many managers and executives aren’t even aware of: Today’s employees simply don’t respond to the old hands-on, militaristic management styles. They are highly independent, individual professionals with their own fully developed ideas. Leaders and managers who try to micromanage them will inevitably confront widespread disgruntlement, absenteeism, and turnover . . . and increase their own and their employees’ stress levels. 
   
  The Hands-Off Manager offers a new vision for all managers. With stories, examples, and activities for the reader to practice, this book shows any manager—new or seasoned—how to coach and mentor employees rather than hover over their shoulders and goad them into action. In this system, each employee’s strength is honored and honed in a climate of partnership and mutual goal-setting—a powerful ingredient for organizational growth and success.

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  Facebook Marketing

  Introbooks Team

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  Through this book, we intend to explore the different aspects of Facebook marketing. From the way business is conducted on the platform to the tools that are utilized by Facebook marketers. We will discuss all of them and talk about how Facebook has created a new era of marketing for brands. 
  We will also take a look at some successes and failures that brands have had on Facebook which can be used by you if you plan to use Facebook to market your brand. With an insight into Facebook marketing and how it works, you should be able to make business decisions regarding the marketing of your brand with more clarity. 

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  Do Good At Work - How Simple...

  Bea Boccalandro

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  A delightful do-it-yourself guide to igniting meaning in any job.

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  HBR's 10 Must Reads on Making...

  Harvard Business Review, Daniel...

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  Learn why bad decisions happen to good managers—and how to make better ones.If you read (or listen to) nothing else on decision making, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you and your organization make better choices and avoid common traps.Leading experts such as Ram Charan, Michael Mankins, and Thomas Davenport provide the insights and advice you need to: make bold decisions that challenge the status quo; support your decisions with diverse data; evaluate risks and benefits with equal rigor; check for faulty cause-and-effect reasoning; test your decisions with experiments; foster and address constructive criticism; and defeat indecisiveness with clear accountability.

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  Building Better Brands -...

  Elton Mayfield

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  Ever wish you could renovate your marketing strategy? Now you can. 
   
  In the construction industry, reputation is everything. Whether you’re a distributor, manufacturer, builder, or installer, you want the pride of building something that will last and make a difference. While you may be an expert in your craft, marketing your business may feel like trying to drive a nail with a tape measurer—it just doesn’t work. 
   
  In Building Better Brands, Elton Mayfield provides you with the tools and raw materials to plan and build a business marketing plan. Hailing from a construction background and with over twenty years of experience helping businesses build their brands as the President and Co-Founder of ER Marketing, he understands the challenges of marketing within the construction industry. 
   
  With his firsthand experience in B2B marketing, Mayfield confronts the marketing challenges unique to the building and materials industry. In these pages, he lays out a simple framework with can allow any leader to rejuvenate their B2B marketing strategy: 
   
  • Survey: What do people say about you? What do you want them to say about you? 
  • Blueprint: What do you need to have in place to deliver the brand you want? 
  • Build: How do you deliver the brand you promised and keep it up to code? 
   
  With simple, down-to-earth concepts, he cuts through the noise to show how you Survey your business, draft a Blueprint, and then Build your brand through curb appeal and delivering on customer expectations. With topics covering how to handle negative reviews, crafting a strong mission statement, leveraging social media, and optimizing your web presence, this tactical manual for B2B marketing and operations strategy provides you with a foundation of tried-and-true methods. With each of these concepts, he lays out practical examples and action steps so you can build a brand to be proud of.

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  Scaling Up - How a Few Companies...

  Verne Harnish

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  It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It...and Why the Rest Don't is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. 
  This book is written so everyone - from front line employees to senior executives - can get aligned in contributing to the growth of a firm. There's no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. The goal of this book is to help you turn what feels like an anchor into wind at your back - creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. 
  The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully - many to $1 billion and beyond. Running a business is ultimately about freedom. Scaling Up shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride. Bonus material for Scaling Up may be found at www.ScalingUp.com.

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