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  LinkedIn Marketing - Use...

  Tim Shek

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  LinkedIn is the world's largest professional network platform. With over 500 million professionally-connected members, this is a giant opportunity for your Business-to-Business (B2B) marketing. This audiobook guides you on how to use LinkedIn B2B marketing to generate qualified prospects and obtain clients. 
  To appreciate what awaits you should you take up LinkedIn advertising, this guide begins by providing you with proven benefits of LinkedIn advertising so that you may know your gains well in advance. 
  While LinkedIn has been used successfully by many companies to market their businesses, it is not a one-platform-fits-all kind of basket. There are types of business that have a higher potential to gain from the uniqueness of LinkedIn platform and there are those that have a lower potential of deriving the same gain. This simply means that LinkedIn must be evaluated on a case-to-case basis. In this guide, you will find valuable criteria that will enable you to determine whether LinkedIn suits your marketing needs or not so that you do not risk your resources against potentially low ROI (return on investment). 
  Professionals like belonging to clubs. Online, groups are the equivalent of professional clubs. Thus, you need to know how to use LinkedIn groups to your marketing advantage. This guide will show you how you can leverage the power of groups to gain a competitive edge in your niche. 
  LinkedIn ads are quite unique from other forms of Online ads. This means that you have to give them special attention by learning how to effectively use them for maximum results. We are going to show you how to use the various types of LinkedIn ads to increase your income flow.

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  Afrifluence - Unlocking the...

  Emmanuel Bope, Solange Bope

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  In "Afrifluence," we embark on a transformative journey into the heart of African creativity, exploring its immense potential to reshape narratives, perceptions, and economies on a global scale. This book is more than just a guide, it's a manifesto for African influencers ready to harness the true power of their creative content and capitalize on the wealth of opportunities awaiting them.

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  McKinsey Mind

  Ethan M. Rasiel, Paul N. Friga

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  The groundbreaking follow-up to the international bestseller­­a hands-on guide to putting McKinsey techniques to work in your organization
  
   
  McKinsey & Company is the most respected and most secretive consulting firm in the world, and business readers just can't seem to get enough of all things McKinsey. Now, hot on the heels of his acclaimed international bestseller The McKinsey Way, Ethan Rasiel brings readers a powerful new guide to putting McKinsey concepts and skills into action­­The McKinsey Mind. While the first book used case studies and anecdotes from former and current McKinseyites to describe how "the firm" solves the thorniest business problems of their A-list clients, The McKinsey Mind goes a giant step further. It explains, step-by-step, how to use McKinsey tools, techniques and strategies to solve an array of core business problems and to make any business venture more successful.
  
   
  Designed to work as a stand-alone guide or together with The McKinsey Way, The McKinsey Mind follows the same critically acclaimed style and format as its predecessor. In this book authors Rasiel and Friga expand upon the lessons found in The McKinsey Way with real-world examples, parables, and easy-to-do exercises designed to get readers up and running.

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  Persuade on Purpose: - Create...

  Eric Fitzpatrick

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  By combining all his research and ideas on what makes an effective presentation, Eric Fitzpatrick has compiled the 'Presentation Scorecard', which itemises all the things that a speaker needs to consider when making a presentation. He has  summed up the key points with the acronym 'TRUE': the presentation should make your audience THINK, should be easy to REMEMBER and UNDERSTAND and should ENGAGE the audience.
  
  He outlines all the traps and pitfalls of making a presentation and how to avoid them, and details the tricks and techniques that will attract your audience's attention and convince them of your message. In straightforward chapters he addresses preparation, the structure of your presentation, the use of stories and humour, delivering the presentation, how to use slides and – more importantly – how not to.
  
  While the ideas in the book are focused on presentations, they are equally effective when giving speeches, pitching ideas, for one-to-one meetings and communicating in general.

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  The Call of the Writer's Craft -...

  Tom Bird

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  Getting a book successfully published is as much about talent and creative drive as it is a matter of determination and business practice. Luckily for would-be authors, this book delivers the how-to on both the creativity and the business.Lecturer and writing retreat leader Tom Bird introduces authors to their Divine Author Within, and guides them through the process of listening to this inner muse. They will learn how to tap into their "creative connected mind" and relax their "logical critical mind" so they will be able to write the book they've always wanted to--in just two drafts!Once the book is complete, writers learn how to sell their book. Bird instructs his readers how to successfully navigate the publishing world so that they can make the right choices for their work.

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  $483 - The Cost to Impact the...

  Jenn Tarbell, Lance Wood, Celina...

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  True stories of helping kids and families through Christ-centered microfinance—and how little it really takes to change a life. 
   
  With $4.83, you could buy a large coffee, grab a medium-sized movie theater popcorn, or even pay for thirty minutes of big city downtown parking. But with that same $4.83, through Christ-centered microfinance, you could impact the life of a child for one year—maybe forever.  
   
  The evidence is overwhelming: When parents are given opportunities, the lives of their kids improve. $4.83 brings together data and real-life stories to highlight ten areas where kids win through Christ-centered microfinance. 
   
  “This book will break your heart and mend it again . . . essential reading for anyone interested in the spiritual aspect of economic development amongst the most vulnerable people in the world.” —Michael Mithika, President & CEO of VisionFund International

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