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  A Splendid Exchange - How Trade...

  William J. Bernstein

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  A Financial Times and Economist Best Book of the Year exploring world trade from Mesopotamia in 3,000 BC to modern globalization.   How did trade evolve to the point where we don’t think twice about biting into an apple from the other side of the world?   In A Splendid Exchange, William J. Bernstein, bestselling author of The Birth of Plenty, traces the story of global commerce from its prehistoric origins to the myriad controversies surrounding it today. Journey from ancient sailing ships carrying silk from China to Rome in the second century to the rise and fall of the Portuguese monopoly on spices in the sixteenth; from the American trade battles of the early twentieth century to the modern era of televisions from Taiwan, lettuce from Mexico, and T-shirts from China.   Bernstein conveys trade and globalization not in political terms, but rather as an ever-evolving historical constant, like war or religion, that will continue to foster the growth of intellectual capital, shrink the world, and propel the trajectory of the human species.   “[An] entertaining and greatly enlightening book.” —The New York Times   “A work of which Adam Smith and Max Weber would have approved.” —Foreign Affairs   “[Weaves] skillfully between rollicking adventures and scholarship.” —Pietra Rivoli, author of The Travels of a T-Shirt in the Global Economy

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  Sales Mastery: Follow-Up

  Eric Lofholm

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  Follow up is one of the most important skills to make more sales. In this course Eric Lofholm shares his follow up systems that have helped him close millions and millions of dollars in sales over the last 25+ years. Eric will teach you (1) 3 easy to implement follow up strategies that work. (2) How to structure a follow up phone call to maximize your close ratio on your follow ups. (3) 5 follow up techniques that are easy to implement.  

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  Publicity Secrets Revealed -...

  Sally Shields

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  With Publicity Secrets Revealed, you'll learn how to get HUGE amounts of publicity, sell a ton of books, brand yourself as an expert in your field, sell your information products online, build your own mailing list, create back-end products that will have you earning money in your sleep, and more! Think of it as a master class on selling tons of books. I will reveal everything I've learned about becoming a successful author.  
  With this program, you will discover some of the most powerful almost zero-cost internet strategies that will help you gain massive visibility, credibility and prestige, boost your sales, get the media and influential industry insiders such as literary agents, book editors, and foreign rights buyers to sit up and take notice!  If you're ready to reach more readers with your message and your book, this may be just the information you have been looking for.

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  Secrets of Online Persuasion -...

  John-Paul Micek, Deborah Micek

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  How to master the digital media marketplace, blog for your business, podcast for profit, and more.   Rarely does a communication revolution result in a marketplace transformation. The New Media Revolution is one of those extraordinary events.   If you want to market better, sell more, and boost your influence in today's rapidly changing online marketplace, this is your textbook.   –What the New Media Revolution is and how you can profit from it as it transforms the face of advertising and marketing forever –How to trigger powerful, word-of-mouth BUZZ with innovative New Media campaigns –Why your business blog (not mass marketing) must be at the center of your marketing strategy using New Media tools –Discover where your target audience is hanging out and captivate their attention with your persuasive message –Six key tools you must have when launching your own successful New Media Marketing Strategy –Online persuasion strategies that draw hundreds and thousands of highly qualified fans to your business, non-profit organization, or political campaign   “Just four days after following your advice, both CNN Money and The Wall Street Journal called me for an interview on the same day! Traffic to my website has since exploded, and I have so much business that I'm constantly referring clients to other consultants around the world!”—Debra Gould, The Staging Diva, President, Six Elements Inc., Canada  

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  The Transparent Leader - How The...

  Todd Caponi

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  It's the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you're doing, otherwise you wouldn't have been promoted into the role. 
  For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding of how individual salespeople are inspired to stay, do their best, and advocate to others. 
  Hitting a revenue target is not the job, it's the outcome. 
  The inspiration of your team is only "coin operated" if you're doing it wrong. 
  But there's good news! 
  Sales leadership doesn't have to be that hard. There's a massive opportunity to stand out from the rest; to be more prepared, more effective and to maximize the revenue capacity of your teams. 
  And in today's environment where the economy is tightening, the ability to retain and optimize has never been more important. 
  The Transparent Sales Leader challenges long-held sales leadership standards, providing a modern, cards-face-up, science-backed, easy-to-implement framework for today's sales leaders. 
  Todd Caponi, author of The Transparency Sale, brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. 
  In the end, you'll see the holes before they form. You'll stop chasing, and start growing.

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  The Millennial Whisperer - The...

  Chris Tuff

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  Written by a leader for leaders, The Millennial Whisperer shares proven, profit-driven strategies for leading millennials in the workforce.The Millennial generation is the largest, most diverse generation in the history of the United States. They will make up 75 percent of the workforce by 2030. Unfortunately, Millennials made a poor first impression in the business world, developing the reputation of being lazy, entitled, selfish, and disloyal. The truth is, Millennials are no lazier or more entitled, selfish, or disloyal than any previous generation; they just grew up with different experiences than older generations and are motivated by different things.In The Millennial Whisperer, Chris Tuff puts into context the ways Millennials differ from previous generations and shares practical steps companies and leaders can take to immediately boost productivity without building an office full of ping pong tables, beer kegs, and participation trophies. Chris provides practical ways for leaders to build a corporate culture in which Millennials can thrive, establish effective rewards systems at lower cost, address disciplinary methods effectively, and more! Get ready to turn your conference room back into a conference room, bring the beer kegs home for your next birthday bash, and put the participation trophies in the trash where they belong.

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