D'autres livres qui pourraient vous intéresser

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  Ending Medical Reversal -...

  Vinayak K. Prasad, Adam S. Cifu

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  Medications such as Vioxx and procedures such as vertebroplasty for back pain are among the medical "advances" that turned out to be dangerous or useless. What Dr. Vinayak K. Prasad and Dr. Adam S. Cifu call medical reversal happens when doctors start using a medication, procedure, or diagnostic tool without a robust evidence base—and then stop using it when it is found not to help, or even to harm, patients.In Ending Medical Reversal, Drs. Prasad and Cifu narrate fascinating stories from every corner of medicine to explore why medical reversals occur, how they are harmful, and what can be done to avoid them. They explore the difference between medical innovations that improve care and those that only appear to be promising. They also outline a comprehensive plan to reform medical education, research funding and protocols, and the process for approving new drugs that will ensure that more of what gets done in doctors' offices and hospitals is truly effective.

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  From Data-Driven to People-Based...

  Marco Hassler

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  With First-Party Data, MarTech and Customer Centricity to Marketing on Steroids 
  As an evolution of data-driven marketing, people-based marketing represents the next level in digital marketing. It replaces channel-specific campaigns, breaks up siloed data, and heals inconsistent customer experiences. Furthermore, it focuses entirely on the person, builds trust and creates a true relationship with a customer in a privacy-first era. Using a comprehensive user profile and appropriate MarTech like customer data platforms it delivers the right message to the right person at the right time.Succeeding in marketing in a cookieless world: From data-driven to people-based marketingFirst-party data strategy: Creating a future-proof approach for acquiring consent and first-party dataUser profiles, customer data platforms & private identity graphs: The collection of user data and the cross-channel identification of users within the boundaries of data protectionOrchestrating journeys with always-on marketing programs: Delivering the right message to the right person at the right time with customer-centric, automated, and AI-supported nurtures 
  In this book, the author shows in a practical way how people-based marketing is introduced step by step: From the collection of user data, the identification of the user across all channels in a challenging privacy-first era, the MarTech stack required, to the design of micro-moment journeys and entire marketing programs – all the necessary steps are explained in detail. The conclusion is measuring and increasing of success of people-based marketing that brings marketing to the next level: marketing on steroids in a privacy-first era.

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  HowExpert Guide to Ashland...

  HowExpert, Whitney Hodges

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  HowExpert Guide to Ashland, Kentucky, will have you on the edge of your seat. Why? This is not your average tour book! Yes, a book about a small town is exciting, fun, and full of adventure!!! This book will also fill you with the knowledge of everything you never knew you needed to know about Ashland, KY. By the end of your read, you will be able to do like a seasoned local does. Author Whitney Hodges’ (expertly curated and often quirky) advice makes you want to read more with every page turn. 
  HowExpert Guide to Ashland, Kentucky, is full of fun personal accounts about growing up in the area, a few jokes here and there, and of course the authors 101 tips, tricks, and hidden gems about the beautiful town of Ashland, KY. 
  For those that live in the quaint town of Ashland, KY: If you have ever found yourself saying, “This town sucks,” prepare for a shift in your opinion! This book will have you full of ideas to make your next outing worth your while and full of excitement. 
  If you have loved Ashland, KY, your entire life, prepare to fall in love even more! Starting from the town’s rich history to the present moment, this book displays efforts towards the growth and beauty of the town’s bright future; this book is for you to both reminisce and learn what’s to come. 
  Are you thinking about visiting or even moving to Ashland, KY? HowExpert Guide to Ashland, Kentucky, will prepare you for success during your stay, from finding a real estate agent to where our safest neighborhoods are and more. These tips have been expertly curated to create long-lasting positive experiences for you as a reader that will last a lifetime! 
  By the end of this book, whether you are a tourist or a long-time resident, it is the author’s goal that you feel at home in Ashland, KY, the little but growing town with a proud past and an even brighter future. 
  HowExpert publishes how to guides by everyday experts. Visit HowExpert.com to learn more.

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  My Child the Algorithm - An...

  Hannah Silva

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  A playful and provocative exploration of queer single parenting and love, in conversation with an AI algorithm and a toddler 
   
   
   
  My Child, the Algorithm describes encounters between a single parent, a curious, verbal toddler, and a language-producing algorithm. Like a male seahorse, Hannah Silva carried a baby made from her partner's egg. But when she gave birth, her partner left, and Hannah found herself navigating life alone with her child, surviving on United Kingdom universal credit, humor, and buckets of imagination. 
   
   
   
  As she navigates friendship, dating, and life as a queer parent in London, Hannah begins cowriting with an open-source language model, a precursor to ChatGPT, feeding the algorithm language and receiving language in return. Through her interactions with her toddler and the algorithm, expressions of humor, play, and insight begin to emerge. With the help and disruption of these unreliable narrators, Hannah deconstructs her story and constructs a new one, unraveling what she has been taught to want, finding alternative ways of thinking, loving, and parenting today.

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  Soothing Sleep Sounds - 4 Hours...

  Sleeptime Publications

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  Drift Into Deep, Restful Sleep with Nature’s Most Soothing Sounds 
  Struggling to fall asleep? Does stress or background noise keep your mind racing at night? If restlessness or anxiety prevents you from unwinding, it’s time to let nature guide you into deep relaxation. 
  This audiobook delivers four hours of uninterrupted soundscapes, designed to calm your mind and lull you into sleep.What’s Inside: 
  ✅ 1 Hour of Rain & Thunder – Rhythmic raindrops, deep rumbles, and the occasional crackle of lightning. 
  ✅ 1 Hour of Ocean Waves – Gentle waves washing ashore with distant seagull calls. 
  ✅ 1 Hour of Forest Serenity – A flowing stream, melodic birdsong, and a distant waterfall. 
  ✅ 1 Hour of Evening Woodlands – Crickets, soft owl hoots, and a whispering breeze through the trees. 
  ✔️ Fall asleep faster and stay asleep longer 
  ✔️ Reduce stress, anxiety, and mental chatter 
  ✔️ Block out distractions for deep relaxationPress play now and let the calming sounds of nature guide you into peaceful sleep.

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  Modern London Maps - Fascinating...

  Vincent Westbrook

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  Featuring over 60 maps of London from the twentieth century, this fascinating miscellany provides an enthralling exploration of the history of the city.
  One of the best ways to gain an insight into a city's multilayered past is by deciphering its maps, and this curated collection of historical maps of London will help you do just that. Many of these hugely interesting and significant maps are also beautiful works of art and fascinating examples of design in and of themselves.
  The majority of the maps in this collection have been drawn from the historical treasure house that is The London Archives, which has been housing London's records since 1889. The maps are presented in thematic chapters, including:
  • Making Connections: Maps of the railways, tube system and roads.
  
  • Let's Go Outside: London's green spaces and the River Thames.
  
  • Picture This: Pictorial, decorative and artistic maps.
  
  
  Perfect for map enthusiasts, history buffs and lovers of graphic design and London, this is a visually stunning book that you will spend hours poring over.

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