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  Crystallizing Public Opinion -...

  Edward Bernays, Mitch Horowitz

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  The Bare-Knuckled Truths of Edward BernaysYou may not know Edward Bernays, but Edward Bernays knows you.  His 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence and manipulate public attitudes over the past century, and the mass media continues that practice today.This seminal work on how public opinion is created and shaped, offers a glimpse into the world of propaganda and advertising. Bernays, who believes the public behaves like a herd of animals, shows how ideas about what to eat, and how we should look and dress can easily be put into our heads. He outlines how the masses can be controlled in whatever way the influencer chooses.This original and complete edition includes a new Introduction by PEN Award-winning historian, Mitch Horowitz.By adapting the ideas that this pioneering PR strategist, who considered himself part of an intellectual and economic elite entitled to govern public opinion and global policy, governments and advertisers have been able to “regiment the mind.” His work explains the popularity of today’s TV news shout-fests and angry social media posts because, as Bernays observed, crowds love a contest. This crowd-contest dynamic fuels the hostile and sarcastic comment chains that populate Twitter, Facebook, and other social media outlets.We know that beliefs can gain sudden popularity based on the public’s proclivity for seven factors: “flight-fear, repulsion-disgust, curiosity-wonder, pugnacity-anger, self-display-elation, self-abasement-subjection, parental-love-tenderness.”Named as one of the 100 most influential Americans of the 20th Century by Life magazine, Bernays’ clients included the American Tobacco Company, several U.S. presidents and the opponents of the Guatemalan revolution. This Austrian-born nephew of Sigmund Freud made a study of the different ways to use propaganda.  "Crystallizing Public Opinion" was his first major effort to sell himself and his philosophy of public relations.

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  Ghosts of the Queen Mary

  Brian Clune, Bob Davis

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  Learn the stories behind this luxurious—and haunted—ocean liner . . . 
   
   
   
  For thirty-one years, the RMS Queen Mary sailed the North Atlantic. It helped defeat Hitler and was the ship of choice for the world's rich and famous. Now in retirement in the Port of Long Beach, the "Stateliest Ship Afloat" plays host to tourists, travelers—and more than six hundred spirits that roam her halls and passageways. 
   
   
   
  These choice decks remain the floating home of a few regulars, including the oft-glimpsed White Lady, as well as Little Jackie, John Henry, and, of course, Grumpy. Join paranormal investigators Brian Clune and Bob Davis as they take you to the hot spots of activity from port to starboard and relate tales from the dockside about the spirits that haunt the grandest liner ever built.

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  Philosophy of Mind - A Very...

  Barbara Gail Montero

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  Philosophy of Mind: A Very Short Introduction probes some of the great philosophical questions about the mind: What is the relationship between mind and matter? Can science unravel the mystery of consciousness? How can our thoughts represent things in the world? Are computers genuinely intelligent?In the book, Barbara Gail Montero highlights key thought experiments used by philosophers to explore the nature of mind and how mind and body relate to each other (the mind-body problem). She leads listeners through the strengths and weaknesses of the proposed solutions to the mind-body problem and explores the philosophical conundrums associated with sensation, perception, cognition, and emotion.While keeping an eye on the contemporary philosophical debate, Montero also considers the cross-cultural roots of philosophy of mind, and its connections to psychology, neuroscience, evolutionary biology, and physics.

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  Philosophy of Ethics and Society...

  Hector Davidson

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  This book consists of the following titles and topics: 
  - Adam Smith  
  - Ayn Rand  
  - Baruch Spinoza  
  - Bertrand Russell  
  - Camus  
  - Critical Theory  
  - Cynicism  
  - Epicurus  
  - Feminist Philosophy  
  - Humanism  
  - Liberalism  
  - Mary Wollstonecraft  
  - Montesquieu  
  - Moral Philosophy  
  - Naturalism  
  - Niccolo Machiavelli  
  - Parmenides  
  - Peter Singer  
  - Political Philosophy  
  - Simone Weil  
  - Socrates  
  - Transcendentalism  
  - Utilitarianism 

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  The Autobiography of Davy...

  David Crockett

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  "In the following pages I have endeavoured to give the reader a plain, honest, homespun account of my state in life, and some few of the difficulties which have attended me along its journey, down to this time. I am perfectly aware, that I have related many small and, as I fear, uninteresting circumstances; but if so, my apology is, that it was rendered necessary by a desire to link the different periods of my life together, as they have passed, from my childhood onward, and thereby to enable the reader to select such parts of it as he may relish most, if, indeed, there is any thing in it which may suit his palate."

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  Not Just for the Boys - Why We...

  Athene Donald

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  Not Just For the Boys looks back at how society has historically excluded women from the scientific sphere and discourse, what progress has been made, and how more is still needed. Athene Donald, herself a distinguished physicist, explores societal expectations during both childhood and working life using evidence of the systemic disadvantages women operate under, from the developing science of how our brains are and more importantly aren't gendered, to social science evidence around attitudes towards girls and women doing science. 
   
  It also discusses how science is done in practice, in order to dispel common myths: for example, the perception that science is not creative, or that it is carried out by a lone genius in an ivory tower, myths that can be very off-putting to many sections of the population. A better appreciation of the collaborative, creative, and multi-disciplinary nature of science is likely to lead to its appeal to a far wider swathe of people, especially women. This book examines the modern way of working in scientific research, and how gender bias operates in various ways within it, drawing on the voices of leading women in science describing their feelings and experiences. It argues the moral and business case for greater diversity in modern research, the better to improve science and tackle the great challenges we face today.

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