Altri libri che potrebbero interessarti

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  Covert Cows and Chick-fil-A -...

  Anonimo

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  The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. 
  During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to more than 2,100 stores and more than $6.8 billion in annual sales in 2015--and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign.  
  Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success. 
  Enjoy a behind-the-scenes look at Chick-Fil-A’s visual marketing strategy with photos available in the audiobook companion PDF download.

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  Debunking 20 Bitcoin Myths:...

  Anonimo

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  This audiobook is narrated by an AI Voice.   
  Debunking 20 Bitcoin Myths: Unlocking America's Crypto Future cuts through bubble headlines and doomsday climate takes to ask what this code actually does for US money, power and policy. From "it's a Ponzi" and "has no real use" to "will be banned" and "kills the planet", Miguel Thornton tests each viral claim against SEC filings, Fed speeches, ETF flows, mining data and real world case studies of savers, migrants and miners. In twenty sharp, tightly sourced chapters he explains how Wall Street, regulators and media built comforting myths that protect the old system, and what the numbers really say about volatility, regulation, inequality and national security. If you want to argue or invest in Bitcoin with factsinstead of memes, start here.

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  Drift Into Failure - From...

  Sidney Dekker

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  What does the collapse of sub-prime lending have in common with a broken jackscrew in an airliner’s tailplane? Or the oil spill disaster in the Gulf of Mexico with the burn-up of Space Shuttle Columbia? These were systems that drifted into failure. While pursuing success in a dynamic, complex environment with limited resources and multiple goal conflicts, a succession of small, everyday decisions eventually produced breakdowns on a massive scale. We have trouble grasping the complexity and normality that gives rise to such large events. We hunt for broken parts, fixable properties, people we can hold accountable. Our analyses of complex system breakdowns remain depressingly linear, depressingly componential - imprisoned in the space of ideas once defined by Newton and Descartes. The growth of complexity in society has outpaced our understanding of how complex systems work and fail. Our technologies have gotten ahead of our theories. We are able to build things - deep-sea oil rigs, jackscrews, collateralized debt obligations - whose properties we understand in isolation. But in competitive, regulated societies, their connections proliferate, their interactions and interdependencies multiply, their complexities mushroom. This book explores complexity theory and systems thinking to understand better how complex systems drift into failure. It studies sensitive dependence on initial conditions, unruly technology, tipping points, diversity - and finds that failure emerges opportunistically, non-randomly, from the very webs of relationships that breed success and that are supposed to protect organizations from disaster. It develops a vocabulary that allows us to harness complexity and find new ways of managing drift.

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  Joy Through the Journey - Shift...

  Amberly Lago, Jon Gordon

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  In Joy Through the Journey, renowned resilience and transformation expert Amberly Lago delivers a one-of-a-kind exploration of finding light in life's darkest moments. She delivers a transformative discussion of how to take your joy back when life gets hard and provides listeners with a guiding light for navigating life's toughest challenges. 
   
   
   
  In the book, Amberly effortlessly weaves together personal stories, practical wisdom, and profound insight into creating more joy for yourself—regardless of what you're going through. You'll find actionable solutions rooted in mindfulness, resilience, and gratitude, all backed by relatable and powerful stories that will help you create a renewed sense of purpose and wellbeing. You'll also discover techniques for coping with the lack of fulfillment and enjoyment that so many experience in their day-to-day lives and work; practical exercises and mindset-shifting strategies to help you embrace and accept your present moment; and tools to help you navigate some of life's most formidable obstacles and go from surviving to thriving. 
   
   
   
  A can't-miss guide to everything in your life that's worth being joyful about, Joy Through the Journey is a compelling discussion of how to return joy, fulfillment, and gratitude back to your life—no matter what your life is like now.

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  Too Big to Jail - Inside HSBC...

  Chris Blackhurst

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  From journalist Chris Blackhurst, Too Big to Jail unveils how HSBC facilitated mass money laundering schemes for brutal drug kingpins and rogue nations – and thereby helped to grow one of the deadliest drugs empires the world has ever seen.'Packed with insights and details that will both amaze and appal you' - Oliver Bullough, author of Butler to the WorldWhile HSBC likes to sell itself as ‘the world’s local bank’ – the friendly face of corporate and personal finance – it was hit with a record US fine of $1.9 billion. In pursuit of their goal of becoming the biggest bank in the world, between 2003 and 2010, HSBC allowed El Chapo and the Sinaloa cartel, one of the most notorious and murderous criminal organizations in the world, to turn its ill-gotten money into clean dollars.How did a bank which boasts transparency, come to facilitate Mexico’s richest drug baron? And how did a bank that had been named ‘one of the best-run organizations in the world’ become so entwined with one of the most barbaric groups of gangsters on the planet?Too Big to Jail is an extraordinary story, brilliantly told by writer, commentator and former editor of The Independent, Chris Blackhurst, that starts in Hong Kong and ranges across London, Washington, the Cayman Islands and Mexico.It brings together an extraordinary cast of politicians, bankers, drug dealers, FBI officers and whistle-blowers, and asks what price does greed have? Whose job is it to police global finance? And why did not a single person go to prison for facilitating the murderous expansion of a global drug empire?

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  The Communication Book - 44...

  Mikael Krogerus, Roman Tschappeler

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  Mikael Krogerus and Roman Tschäppeler have tested the forty-four most important communication theories and distilled them in book form. 
   
   
   
  ● Want better conversations? Ask open-ended questions that have no right or wrong answers—make your partner feel brilliant. 
   
   
   
  ● Want better meetings? Ban smartphones, use a timer, and make everyone stand up. 
   
   
   
  ● Want better business deals? Focus on the thing, rather than the person; on similarities, rather than differences; and on good outcomes, rather than perfect ones. 
   
   
   
  Whether you want to present ideas more clearly, improve your small talk, or master the art of introspection, The Communication Book delivers, fusing theoretical knowledge and practical advice in a small but mighty package. With sections on work, the self, relationships, and language, this book is indispensable for anyone who wants to improve what they say, and how they say it.

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