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  Tap - Unlocking the Mobile Economy

  Anindya Ghose

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  Consumers create a data trail by tapping their phones; businesses can tap into this trail to harness the power of the more than three trillion dollar mobile economy. According to Anindya Ghose, a global authority on the mobile economy, this two-way exchange can benefit both customers and businesses. In Tap, Ghose welcomes us to the mobile economy of smartphones, smarter companies, and value-seeking consumers. 
   
  Drawing on his extensive research in the United States, Europe, and Asia, and on a variety of real-world examples from companies including Alibaba, China Mobile, Coke, Facebook, SK Telecom, Telefónica, and Travelocity, Ghose describes some intriguingly contradictory consumer behavior: people seek spontaneity, but they are predictable; they find advertising annoying, but they fear missing out; they value their privacy, but they increasingly use personal data as currency. When mobile advertising is done well, Ghose argues, the smartphone plays the role of a personal concierge--a butler, not a stalker. 
   
  Ghose identifies nine forces that shape consumer behavior, including time, crowdedness, trajectory, and weather, and he examines how these forces operate, separately and in combination. With Tap, he highlights the true influence mobile wields over shoppers, the behavioral and economic motivations behind that influence, and the lucrative opportunities it represents. In a world of artificial intelligence, augmented and virtual reality, wearable technologies, smart homes, and the Internet of Things, the future of the mobile economy seems limitless.

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  The Story of my Boyhood and...

  John Muir

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  The Story of my Boyhood and Youth is the affecting memoir of the now internationally renowned John Muir, a Scottish-American boy subject to a most unusual upbringing, his transition into adulthood, and the path that led him to petition for the concept of protected national parks.
  Born in East Lothian, Scotland in 1838, Muir was raised by a fanatically strict, religious father with his numerous brothers and sisters and loving mother. From an early age, a shy Muir showed fascination with the natural world, and at aged eleven, his father announced the family were to move to an American wilderness in Wisconsin – Muir had a new playground.
  His adolescence is spent labouring on the family's grassroots farm. Working seventeen-hour days, an exhausted yet inquisitive Muir desperately snatches moments to himself, yearning to explore the environment around him, secretly studying books on topics other than religion, and rising at 1 a.m. to pursue his hobby of inventing intricate time and energy-saving devices – much to his father's disapproval and everyone else's admiration.
  At age twenty-two, Muir takes it upon himself to apply to university, and does so without financial or moral support from his father. He makes his way to the University of Wisconsin-Madison to study chemistry and botany, and though never graduating with a degree, he is satisfied that he had learned all he wanted to there, before completing the rest of his nature education in 'the university of the wilderness'.
  The Story of my Boyhood and Youth includes a new foreword by Terry Gifford, and offers insight into the development of Muir's spiritual connection with the natural world, and suggests an explanation for his passion for freedom in the wilderness, a stark contrast to the forced rigidity of his early years.

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  Golden Sayings of Epictetus

  Epictetus

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  Aphorisms from the Stoic Greek.

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  The Hidden Life of Life - A Walk...

  Elizabeth Marshall Thomas

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  An iconoclast and best-selling author of both nonfiction and fiction, Elizabeth Marshall Thomas has spent a lifetime observing, thinking, and writing about the cultures of animals such as lions, wolves, dogs, deer, and humans. In this engrossing book, she provides a plainspoken, big-picture look at the commonality of life on our planet, from the littlest microbes to the largest lizards.Inspired by the idea of symbiosis in evolution—that all living things evolve in a series of cooperative relationships—Thomas leads listeners on a journey through the progression of life. Along the way she shares the universal likenesses, experiences, and environments of “Gaia’s creatures,” from amoebas in plant soil to the pets we love, from proud primates to Homo sapiens hunter-gatherers on the African savanna. Fervently rejecting “anthropodenial,” the notion that nonhuman life does not share characteristics with humans, Thomas instead shows that paramecia can learn, plants can communicate, humans aren’t really as special as we think we are—and that it doesn’t take a scientist to marvel at the smallest inhabitants of the natural world and their connections to all living things.A unique voice on anthropology and animal behavior, Thomas challenges scientific convention and the jargon that prevents us all from understanding all living things better. Narrated by Thomas, this joyful book is a fascinating look at the challenges and behaviors shared by creatures from bacteria to larvae to parasitic fungi, a potted hyacinth to the author herself, and all those in between.Elizabeth Marshall Thomas, an anthropologist and animal behaviorist, has published thirteen previous books, including the New York Times best seller "The Hidden Life of Dogs." She lives in Peterborough, New Hampshire. Learn more at elizabethmarshallthomas.net.

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  Machine Learning - Understanding...

  David Feldspar

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  Book 1: Modern-age machines can deepen and quicken our comprehension of numerous areas and fields. Should we come across such enlightening logic, we better take in all the information we can get, especially if you're operating in such a field requires such advanced skills. In this audiobook, you’ll increase your knowledge and analytical abilities by listening to certain topics. 
  Book 2: In a time when everyone is trying to advertise online and offline, the meaning people attach to a word can be significant. With all the unstructured data out there, and the guidance we need to take texts apart and look at them from a logical perspective, analyzing skills have become mandatory to any individual working in marketing, text content creation, or otherwise. 
  Book 3: All organizations, especially larger ones, face this one dilemma: sorting and reading the big data. Whether it’s a business, NGO, or another organization, patterns and numbers need to be understood to keep management as effective as possible

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  Types of Spaceships: Past...

  Martin K. Ettington

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  This book is the seventh volume of “The Living in Space Series”. Each volume focuses on one particular technology of living in space.In this book the focus is on spaceships used to access and travel in space. In my research I was pretty amazed at how many spaceships have been designed, the large number available in the current era, and that many more are already on the drawing boards.Some spaceships like the Space Shuttle seemed like a great idea back in the 1970s and 1980s. But due to the compromises in design were very expensive for each flight and kind of dangerous too. Even though the Space Shuttle was flown for over 30 years it was eventually cancelled because of cost issues.The newer transportation systems focus on lowering costs through reusability. This will lead to a much better long term paradigm for expanding people’s entry into space because of the lower costs reusability provides.I also needed to determine what types of ships to include in this book. What is a valid spaceship? My decision was to use the Von Karmen Line which says that a spaceship flown higher than 50 miles (80 km) has entered space.Using the Von Karmen Line includes one manned device—the X-15 experimental rocket plane as a spaceship although most people wouldn’t think so.Lastly, I’ve included some notional spaceship designs which might be used to travel to Mars or other bodies in the Solar System.

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