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  Propaganda

  Edward Bernays

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  "Propaganda," penned by Edward Bernays in 1928, delves into the mechanics of shaping public opinion. Bernays, often dubbed the "father of public relations," argues that propaganda is an essential tool for guiding public thought in a democratic society. He outlines strategies for manipulating public perception, drawing from psychological and sociological principles. While his work is credited with pioneering modern public relations, it has also drawn criticism for its potential to be used for manipulation and control.

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  The Death of Expertise - The...

  Tom Nichols

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  Fully updated chapters continue to address how technology and increasing levels of education have exposed people to more information than ever before. These societal gains, however, have also helped fuel a surge in narcissistic and misguided intellectual egalitarianism that has crippled informed debates on any number of issues. Over the past several years, the rise of populism and conspiracy theories have taken this to new levels. All voices, even the most ridiculous, demand to be taken with equal seriousness, and any claim to the contrary is dismissed as undemocratic elitism. 
   
   
   
  Tom Nichols' The Death of Expertise, Second Edition, follows up on how this rejection of experts has occurred: the openness of the internet, the emergence of a customer satisfaction model in higher education, the transformation of the news industry into a 24-hour entertainment machine, and importantly, the election of Donald Trump. Paradoxically, the increasingly democratic dissemination of information, rather than producing an educated public, has instead created an army of ill-informed and angry citizens who denounce intellectual achievement. When ordinary citizens believe that no one knows more than anyone else, democratic institutions themselves are in danger of falling either to populism or to technocracy or, in the worst case, a combination of both.

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  Byzantine Empire for Kids The: A...

  Captivating History

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  How does the Byzantine Empire, which fell in 1453, still apply to us today? 
  Many of us do not know much about the Byzantine Empire; it lived on in the East after the Roman Empire fell, but its one-thousand-year history is full of innovations that have changed how we create art, write laws, and think about our lives today. The Byzantine Empire was a key factor that started the Italian Renaissance and moved Western Europe out of the Middle Ages. Far from being ancient history, the Byzantine Empire still impacts our lives today. 
  Scholars have studied individual emperors or specific battles during the Byzantine Empire for years. They have discussed people like Emperor Justinian I or events like the Fall of Constantinople or The Great Schism. But the Byzantine Empire was more than a couple of important leaders or their final loss to the Ottomans. This empire survived for many years against great odds, filled with new ideas about religion, art, and how to live life.  
  It's time to look back into history and discover the many parts of the Byzantine Empire. In this new and captivating audiobook, you’ll learn what made the Byzantine Empire so special and how it still influences us today. 
  Here are some of the questions you will uncover by listening to this audiobook:How was Constantinople so well guarded against attackers?Why was the Byzantine Empire concerned about the Crusades?How was Rome related to the Byzantine Empire?Who founded Constantinople?Why was Emperor Justinian I so important?When did Eastern Orthodoxy separate from Roman Catholicism? Why did the Crusaders attack Constantinople during the Fourth Crusade?Who were the Ottomans?Why did the Byzantines maintain Greek and Roman culture? 
  Scroll up and click the “add to cart” button to learn more about the history of the Byzantine Empire!

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  Gestapo Hunter - The Remarkable...

  Sean Feast

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  Gestapo Hunter explores the charmed life and exceptional career of Ted Sismore, widely considered one of the RAF's very best wartime navigators and leaders. A quiet, unassuming man who was nicknamed "Daisy" on account of his youthful complexion, Ted was one of only a handful of aircrew to complete a tour of operations in Blenheims in the summer of 1941. He flew in the daylight attack on Berlin, timed to coincide with an address being given by Hermann Göring, for which he received the first of several awards for gallantry and which was widely publicized. Identified by Basil Embry, the mercurial AOC of 2 Group, as something of a kindred spirit, Ted joined the Group's HQ staff, planning Operation Jericho, the famous attack on the prison at Amiens on February 18, 1944, and taking part on October 31 later that year in another "spectacular" to bomb the Gestapo HQ at Aarhus in Denmark. Raids on the SS and Gestapo became something of a specialty, Ted leading further pinpoint bombing attacks on "Shell House" in Copenhagen (Operation Carthage) and the Gestapo HQ at Odense. After the war, Ted teamed up with Mick Martin, the famous Dambuster, to break the flying record from London to Cape Town, in 1947, a journey of almost 7,000 miles. He later qualified as a pilot, flying Meteors, Javelins, and Canberras, retiring as an air commodore. He died in 2012.

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  Great Sierra Waters The Eastern...

  Terry Courtright

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  Great Sierra Waters, the Eastern Slope is a definitive study of the Truckee River but also includes the Owens and the East Walker.  It's a serious fly-fishing book that shows you how to fish these rivers, what to use as far as fly patterns, and how to tie them for your greatest success. In addition to the fishing information which represents 60 years of fishing knowledge by the author, it details the plight of the Lahontan Cutthroat that has existed in the Truckee River drainage for 10 million years. This drainage runs from Lake Tahoe to Pyramid Lake and the Cutthroats have been famous since the 1930's when fishermen flocked from all over the world to fish for them.  
  In the last twenty years the original strain was found in a few tributaries in the Pilot Peak range of north central Nevada. They have taken hold again in Pyramid Lake and fish in excess of 30 pounds are currently available and they're running up the Truckee to spawn.  The demise of the Truckee began with the building of Derby Dam in the early 1900s.  The last great spawning run occurred in 1938, and the average fish weighed 18 1/2 pounds.  The last great Cutthroat trout was caught in 1949 in downtown Reno, Nevada and weighed twenty-two pounds and ten ounces.  
  As a boy, author Terry Courtright fished it constantly from the time he was 10 years old until he left for college.  He later came back and wrote outdoor columns about fly fishing the Truckee, then moved back to Montana to fish all of the great waters in the West.  As we speak, there is a great resurgence of interest in recovering this fish in this fishery and Courtright's last chapter on this book called The Restoration of the Lahontan Cutthroat brings to light the most sophisticated and workable fisheries plan that has ever been developed.  Great Sierra Waters is a welcome and timely addition to knowledge of the trout fisheries everywhere.

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  Dragons: The History of Dragon...

  Editors Charles River

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  For millennia, people considered dragons to be real, and the vivid lore of dragons has touched societies from Central America to Europe, and from Egypt to China. The popularity of dragons can easily be assessed by the number of motion pictures that include them as an integral part of their narrative, from the friendly dragons of children’s cartoons to the monsters being bred underground to unleash their horrors on humanity. Indeed, some of humanity’s deepest cultural myths have included dragons, from the Greek and Georgian tale of Jason and the Argonauts to the stories from ancient China that influence modern New Year’s festivities. 
  The English word “dragon” comes from the Greek word “drakon,” which means “snake,” and while people today may have a hard time imagining a dragon as a simple snake, some scientists think that the international nature of the myth is based on the presence of snakes on nearly every continent. Oxford professor of medieval European literature Carolyne Larrington explained, “The anthropologist David E. Jones has suggested that the dragon myth takes its origins from an innate fear of snakes, genetically encoded in humans from the time of our earliest differentiation from other primates. It is true, of course, that it makes evolutionary sense to avoid dangerous animals of every kind, but it is less clear why people should invent stories about imaginary oversized serpents in particular. Nevertheless, there is a clear benefit to tales that warn children against straying into perilous marshy areas where the serpent might seize them, or against scrambling up treacherous mountain sides in search of monsters and treasure hoards.”

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