D'autres livres qui pourraient vous intéresser

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  What Got You Here Won't Get You...

  Don Brown, Bill Hawkins,...

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  Kick your bad habits-and CLOSE MORE SALES! 
   
   
  “I love this book, especially the importance of empathy-care enough about what you are selling to personalize its value to your customer!” 
   
  -Jim Farley, VP Global Marketing, Ford Motor Company 
   
   
  “In over 20 years of sales leadership, I had yet to see someone describe self-improvement through the elimination of existing behaviors rather than the creation of new ones-what a simple, concise, and personally applicable developmental tool. This is a must-read for everyone in sales!” 
   
  -Chris Richardson, VP Global Sales, Abbott Vascular 
   
   
  “Don Brown and Bill Hawkins, collaborating with Marshall Goldsmith’s incredible insight, have created strategy and ideas that will help you grow, sell more, and prosper!” 
   
  -Jeffrey Gitomer, author of The Little Red Book of Selling 
   
   
  “What Got You Here Won’t Get You There in Sales! is a practical guide for anyone in sales-they hit the nail on the head! Read this book to learn how to build your relationships with customers while shedding the habits that are holding you back!” 
   
  -Tom Reilly, author of Value-Added Selling 
   
   
  “Deep and meaningful connections with people in business can change the trajectory of your career. This is a brilliant playbook for professionals who want to step up their game and truly own their success. I have seen the power of this approach in action-and IT WORKS!” 
   
  -Rich Daly, Executive Vice President, Takeda Pharmaceuticals 
   
   
  About the Book: 
   
   
  One of the most influential business coaches of our time, Marshall Goldsmith helps businesspeople pinpoint career-harming behaviors, understand why they engage in them and, most importantly-stop. His book What Got You Here Won’t Get You There wasn’t just a runaway bestseller, it has helped untold numbers dramatically improve their careers and personal lives. 
   
   
  Now, Goldsmith teams up with leading sales thought leaders Don Brown and Bill Hawkins to help you break the habits that specifically damage sales relationships. This dream team’s combined clients have increased their sales from 5 to 30 percent-and their gross profit up to 50 percent! In short, their approach works. 
   
   
  What Got You Here Won’t Get You There in Sales! provides simple-to-use tools for maintaining and leveraging quality personal connections by doing something much easier than learning new behaviors: simply stopping old ones. When dealing with your customers, do you: 
   
   Needlessly verbalize and execute every possible step in the sales process? 
   
  Repeatedly initiate communication for no apparent purpose? 
   
  Attempt to verbally “one up” your customer in conversation? 
   
   
   
   
  The authors name 16 bad habits in all, and they provide proven techniques for reversing their negative effects by putting them to rest for good. There is no profession that depends more on good relationships than sales. And there’s no one more qualified to coach you to create and nurture productive sales relationships than these three authors. 
   
   
  You do have the power to change. Let Goldsmith, Brown, and Hawkins help you kick your bad habits to improve relationships, increase sales, and enjoy a more fulfilling, enriching career.

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  The Introvert's Guide to Success...

  Dr. Mike Bechtle

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  As an introvert, do you ever feel like the things you're best at—deep thinking, keen observation, focused listening, and strategic planning—are not highly valued in your workplace because they are internal rather than external? Have you ever been ignored or passed over while the extrovert in the next office is recognized and rewarded? Do you feel like you have to pretend to be someone you're not in order to get ahead? 
   
   
   
  Just because your greatest strengths are internal doesn't mean your workplace doesn't need them. In fact, your invisible skills are essential to any business's success! And the key to your personal success is not trying to be someone else but being 100% yourself. 
   
   
   
  Backed by research, case studies, and personal observation, communication expert Dr. Mike Bechtle shows you how to capitalize on your unique strengths so that you can reach your full potential with confidence and authenticity. His simple, actionable advice can change your work life—starting today.

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  AB Testing for Beginners - A...

  Daniel Garfield

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  Unlock the secrets of A/B testing with "A/B Testing Demystified: A Beginner's Guide to Data-Driven Decision Making." In this comprehensive guide, embark on a journey that transforms the complex world of experimentation into an accessible and empowering tool for beginners. 
  Discover the foundations of A/B testing, from its historical roots to real-world success stories that showcase its transformative power. Learn to set the stage for effective testing by defining clear objectives, identifying key metrics, and crafting a hypothesis that forms the bedrock of your experiments. 
  Navigate the intricacies of experiment design, exploring the elements that constitute a successful A/B test, the role of sample size, and the importance of randomization in unbiased decision-making. Armed with practical insights, delve into the implementation of A/B tests using popular tools and gain the knowledge to avoid common pitfalls. 
  Interpret the results of your experiments with confidence, understanding statistical analysis, p-values, and confidence intervals. Learn how to make informed decisions based on your findings, knowing when to stop an experiment and how to draw meaningful insights. 
  Take your A/B testing skills to the next level with discussions on iterative testing, scaling successful experiments, and integrating A/B testing into your organization's culture. Explore advanced experimentation techniques, such as multivariate testing and split testing, and understand the ethical considerations that come with this powerful tool. 
  Whether you're a marketer, product manager, or business owner, "A/B Testing Demystified" provides you with the knowledge and skills to leverage A/B testing for continuous improvement. Embrace a data-driven mindset, master the art of experimentation, and optimize your strategies for success. Your journey to making informed, impactful decisions starts here.

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  Wisdom to be Wealthy -...

  Tammy Trent

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  Discover the Family Office Approach to Build Wealth, Cut Taxes, and Secure Your Financial Future For many successful business owners and entrepreneurs, managing finances can feel fragmented. You may have a financial advisor, tax preparer, and lawyer, but no one is connecting the dots. The outcome? Missed opportunities, overpaid taxes, and inefficiencies that slow your progress toward real wealth. Even worse, without a clear, coordinated plan, you could be losing wealth rather than growing it. Wisdom to Be Wealthy explores the family office model—an exclusive, integrated approach traditionally reserved for the ultra-wealthy. Combining tax strategy, investment management, legal guidance, and estate planning, this high–net worth financial planning framework simplifies and accelerates wealth building. Tammy Trenta, CFP®, CTP, CExP, leverages her 28 years of expertise to empower high achievers like you with practical strategies to grow, protect, and pass on wealth. With her guidance, you’ll learn how to optimize your finances, sidestep common pitfalls, and craft a lasting legacy with confidence and clarity. In this book, you’ll learn: How the family office model offers a comprehensive, integrated approach to managing your entire financial life. Proven tax-planning strategies the wealthy use to legally reduce tax liabilities, keeping more money for investment and growth. The critical difference between fiduciary advisors and commission-based professionals—and how to build a team that truly prioritizes your best interests. How to create and implement a long-term plan for generational wealth, preserving your legacy Whether you’re blazing your trail to the top 1% or ensuring your wealth works as relentlessly as you do, Wisdom to Be Wealthy is the game-changing guide you need to uncover the hidden pathways to wealth that most people never explore—are you ready to see what others overlook?

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  Get Off the X - CIA Secrets for...

  Michele Rigby Assad

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  Former CIA intelligence officer and popular author Michele Rigby Assad knows better than anyone what it means to venture into uncharted territory. Now, in her second book, she’s using her experience to help you embrace the often uncomfortable path to success. Get Off the X emboldens you to escape your comfort zone and realize your full potential! 
  In her first book, Breaking Cover, Michele introduced the concept “get off the x.” In CIA terms, this is how officers are trained to survive deadly situations: get out of the kill zone as fast as possible. While working in counterterrorism in the Middle East, every day brought a life-or-death situation for Michele. She faced countless obstacles and dangers and had to forge ahead despite fear and uncertainty—or risk death, literally.  
  After learning to “get off the x” and use determination and discomfort to fuel a thriving life, Michele calls upon you to do the same. With stories of her time in the CIA and the lives of those whom she encountered, as well as everyday people who found ways to get unstuck in their own lives, she encourages you to stop feeling stuck and take charge of your situation, much like an agent in the field would. 
  Get Off the X guides you to:Diagnose what’s holding you hostage in your ‘X’Learn from real-world examples how to escape your ‘X’Nurture a new mindset that thrives in the unknownDiscover methods to help you overcome barriersAnd help others scared to leave their comfort zone 
  While it's hard to leave the comfort zone, it's even more dangerous to stay there. Every day we make the choice: Will we embrace challenge and hardship for a chance at something greater, or will we stay on the X and face the certain death of our dreams? With Get Off the X, Michele Rigby Assad equips you to make your escape.

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  Crypto And Bitcoin - A...

  Michael A. Duniec

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  Cryptocurrency, a disruptive financial concept, promises a new decentralized finance and investment era. But do you understand its significance, and are you ready to take advantage of its potential? Join me on a journey that will expand your appreciation for Cryptocurrency and shed light on its long-term implications for global economies. 
  Crypto and Bitcoin is a comprehensive exploration of the digital currency revolution. From the genesis of Bitcoin to a myriad of crypto-assets that followed, this book delves into the technological innovation that has challenged traditional financial systems and sparked a global conversation about the future of money. 
  From the shadows of the 2008 financial crisis emerged a disruptive concept that promised a new era of decentralized finance. The world witnessed the birth, struggles, and triumphs of a novel asset fighting for legitimacy. The development of Bitcoin and Cryptocurrency is a tale of innovation that undeniably impacted traditional finance and banking, signaling the rise of crypto-assets, investment opportunities, and how we perceive value in the digital age. 
  By listening to this book, you will:Explore crypto's early days with the Mt. Gox Hacks, Silk Road, and Onion Router (Tor)-Delve into the diverse world of Cryptocurrencies, understanding their types, functions, and impact on the global economyDiscover everything about Crypto Wallets and Exchanges to make informed choices and optimize their benefitsExplore the topics of Cryptocurrency, the United States money supply, inflation rates, coin market capitalization, the principle of decentralization, and the Federal Reserve's policies 
  Crypto and Bitcoin is perfect for anyone interested in learning more about Bitcoin and looking to the future of Cryptocurrency, online trading, money, monetary policy, and financial technology innovation.

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