Early Print Advertising

Ivy Silver

Traducteur A AI

Maison d'édition: Publifye

Synopsis

Early Print Advertising explores how early printed advertisements shaped commerce, consumer behavior, and societal norms. It traces the evolution from simple announcements to the development of branding, highlighting advertising’s role in fostering consumerism. The book reveals how newspapers became essential advertising platforms, and analyzes the advertising strategies used to capture readers' attention, including the ethical considerations that began to emerge. Early advertising agencies and their contributions to the professionalization of the field are also covered.

 
The book progresses chronologically and thematically, starting with rudimentary beginnings and moving through the symbiotic relationship between advertising and the newspaper industry, before examining the early stages of branding. It analyzes how businesses created distinct identities through logos and slogans. Supported by archival research and visual analysis, the book provides insights into persuasive techniques and the growth of the advertising industry.

 
This book offers a focused examination of early print strategies, evaluating their cultural and economic implications. Understanding the genesis of advertising provides critical insight into the forces that continue to shape our perceptions and purchasing decisions. The book will be valuable to business professionals, marketing students, and anyone interested in the history of media and consumer culture.

Disponible depuis: 04/03/2025.

Longueur d'impression: 65 pages.

D'autres livres qui pourraient vous intéresser

Grampa In Oz

Ruth Plumly Thompson

Return to the wonderful world of Oz, in which King Fumbo of Ragbad loses his head in a storm and Prince Tatters, accompanied by the wise and wonderful old soldier Grampa, sets off to find the king's head, a fortune, and a princess.    With Bill, a live iron weathercock, they visit a Wizard's Garden and discover Urtha, a lovely girl made all of flowers -- and proceed to fall, swim, explode, sail, and fly above and below Oz and Ev. Grampa and Co. eventually meet Dorothy herself, traveling with a Forgetful Poet in search of the missing princess of Perhaps City who has been condemned to marry a monster!

Voir livre

Boring History Facts for Sleep

Soothing Knowledge

Settle down for the night with a calm journey through the quieter side of history. This audiobook shares simple, straightforward historical facts chosen to soothe the mind rather than stir it. Each fact is presented in a slow, steady tone, making it easy to let your thoughts drift away from daily worries. 
You’ll hear about ancient empires, forgotten inventions, old customs, and small but fascinating details from different eras. These stories don’t demand attention or spark excitement. Instead, they serve as a gentle background, helping you ease into a peaceful state that supports natural sleep. 
By focusing on plain details and simple narratives, the audiobook encourages your mind to slow down. The steady rhythm of each historical note helps quiet busy thoughts and invites you to relax. Perfect for unwinding at the end of the day, it can become a comforting part of your bedtime routine.

Voir livre

The Korean Conflict - From...

History Retold

Are you looking for a guide to the history of the Korean War? 
This short book provides a clear and accessible overview of the causes, events, and consequences of the Korean War. 
The book is packed with detailed descriptions of key battles, insightful analysis of major political decisions, and eye-opening accounts of life on both sides during wartime.  
You'll learn about:  
• The origins of the conflict in Korea's divided government  
• The role played by regional powers like China and Japan  
• How America's Cold War policies impacted the fighting  
• The devastating humanitarian costs suffered by civilians on both sides  
• And much more! 
  
This book is sure to help you gain a better understanding of this crucial period in modern history. 
 Don't miss out on your chance to understand one of history’s most important conflicts – buy the book today!

Voir livre

While Idaho Slept - The Hunt for...

J. Reuben Appelman

The author of the acclaimed true-crime memoir, The Kill Jar, tells the inside story of the “University of Idaho Murders,” offering a memorable, thoughtful dive into our societal fascination with true crime, the media’s seeming blood-frenzy, and the future of homicide investigations, while cultivating an intimate look into the minds and hearts of the victims and their suspected killer alike.  
Just after 4:00 am on November 13, 2022, four University of Idaho students were viciously stabbed to death in an off-campus house. The killings would shake the small blue-collar college town of Moscow, Idaho, dominate mainstream news coverage, and become a social media obsession, drawing millions of clicks and views. While a reticent Moscow Police Department, the FBI, and the Idaho State Police searched for the killer, unending conjecture and countless theories blazed online, in chatrooms and platforms from Reddit and YouTube to Facebook and TikTok. For more than a month, the clash of armchair investigators and law enforcement professionals raged, until a suspect—a 28-year-old Ph.D. candidate studying criminology—was arrested at his family home 2,500 miles away in the Pocono Mountains of Pennsylvania on the day before New Year’s Eve. 
While Idaho Slept is a thought-provoking, literary chronicle of a small-town murder investigation blistering beneath the unceasing light of international interest, as traditional investigators, citizen sleuths, and the true-crime media acted—sometimes together, often in conflict—to uncover the truth. As J. Reuben Appelman brings this terrible crime into focus, he humanizes the four victims, examining the richness of their lives, dissects the mind and motivations of their presumed killer, and explores the world of northern Idaho, a rugged, deeply conservative stronghold steeped in Christian values and American patriotism.  
Going deep inside the case, Appelman addresses a crucial question: With so many millions of citizens armed by access and hungry to take part in a true crime hunt of their own, has the nature of homicide investigations permanently changed? Rising above the sensational, While Idaho Slept illuminates the intrinsic connection between today’s media, citizen sleuths, our societal mania for murder tales, and an impatient public’s insatiable appetite for spectacle as never before. Running beneath, the pulse of the story is a heartbreaking narrative of the people we love, the dreams we all share, and the uncertain time left for sharing them.

Voir livre

CROWNED - Magical Folk and Fairy...

Kahran Bethencourt, Regis...

"Narrators Dion Graham and Mychal-Bella Bowman's grand and lively performances will have young listeners eager to hear every story in this vibrant collection of African and African-American-inspired tales."—AudioFileFrom the New York Times bestselling authors of GLORY, Kahran and Regis Bethencourt of CreativeSoul Photography, comes CROWNED, a collection that completely reimagines how we see our favorite and most beloved childhood fairy and folk tales. This collection features classic fairy tales, African and African American folklore, and exciting new classics–brand new stories created by Kahran and Regis.Included in the collection:The Poisoned AppleAsha the Little Cinder GirlThe Little MermaidSleeping BeautyHansel and GretelLittle Red Riding HoodAnasi and the Three TrialsAku The Sun MakerHow the Zebra Got His StripesThe Legend of Princess YennengaJohn Henry, the Steel Driving ManThe Cloud PrincessAnd more!This collection is a must-have for children and parents everywhere and is a joyous celebration of Black beauty and imagination.A Macmillan Audio production from St. Martin's Press.

Voir livre

Our Vietnam Wars Volume 2 - As...

William F. Brown

Want to know what Vietnam was really like?
From a Marine sniper in Hue, to a medevac dust-off pilot going into a hot LZ, Navy Corpsmen, A-6 pilots taking out bridges and SAM sites in North Vietnam, a nurse on the USS Repose, combat medics deep in the jungle, machine gunners in I-Corps, mechanics working on the rolling deck of a big carrier on Yankee Station, squad leaders on infantry sweeps in “the Arizona Territory,” truck convoys under fire, riverine patrol boats in the Delta, Coast Guard “Jolly Green” search and rescue helicopters pulling downed pilots from the jungle, tank platoons in an all-out armor assault, Loach pilots in hunter-killer teams, and many more -- from the Delta to the DMZ, this book puts you in their boots.
Some of us were drafted. Some enlisted. Some were true war heroes, but most were just trying to survive. As everyone “in-country” knew, Vietnam was all about luck, good or bad. If you were there, you understand. If you weren’t, grab a copy and start reading, anywhere in the book. The stories are like Doritos. Try a few and you won’t be able to stop.
Like any war, none of us who served had much if any control over our fates. We went where they told us to go, did what they told us to do, and over 58,200 of us paid the ultimate price. Now, 50 years later, the war continues to take its toll on many who did come home, with PTSD and Agent Orange induced diabetes, heart disease, neuropathy, leukemia, Hodgkin’s Disease, and many forms of cancer. As they say, “Vietnam is the gift that keeps on giving.”
This is the audio edition of Volume 2 of my popular 4-volume book series, Our Vietnam Wars. It was so titled because everyone who served there fought a different war depending on the year, our branch and unit, location, sex, race, and rank. This volume 60 Stories, 271 photographs you can't appreciate from just the audio book alone. The book has 4.6 Stars on 631 Amazon customer reviews.

Voir livre