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  The Watchdog That Didn't Bark -...

  Dean Starkman

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  The Pulitzer Prize-winning reporter details “how the U.S. business press could miss the most important economic implosion of the past eighty years” (Eric Alterman, media columnist for The Nation).   In this sweeping, incisive post-mortem, Dean Starkman exposes the critical shortcomings that softened coverage in the business press during the mortgage era and the years leading up to the financial collapse of 2008. He examines the deep cultural and structural shifts—some unavoidable, some self-inflicted—that eroded journalism’s appetite for its role as watchdog. The result was a deafening silence about systemic corruption in the financial industry. Tragically, this silence grew only more profound as the mortgage madness reached its terrible apogee from 2004 through 2006. Starkman frames his analysis in a broad argument about journalism itself, dividing the profession into two competing approaches—access reporting and accountability reporting—which rely on entirely different sources and produce radically different representations of reality. As Starkman explains, access journalism came to dominate business reporting in the 1990s, a process he calls “CNBCization,” and rather than examining risky, even corrupt, corporate behavior, mainstream reporters focused on profiling executives and informing investors. Starkman concludes with a critique of the digital-news ideology and corporate influence, which threaten to further undermine investigative reporting, and he shows how financial coverage, and journalism as a whole, can reclaim its bite.   “Can stand as a potentially enduring case study of what went wrong and why.”—Alec Klein, national bestselling author of Aftermath   “With detailed statistics, Starkman provides keen analysis of how the media failed in its mission at a crucial time for the U.S. economy.”—Booklist

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  Wall Streeters - The Creators...

  Edward Morris

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  “[A] retelling of the careers and the personalities . . . who formed today’s world of high finance.” —St. Louis Post-Dispatch   The 2008 financial collapse, the expansion of corporate and private wealth, the influence of money in politics—many of Wall Street’s contemporary trends can be traced back to the work of fourteen critical figures who wrote, and occasionally broke, the rules of American finance.   Edward Morris plots in absorbing detail Wall Street’s transformation from a clubby enclave of financiers to a symbol of vast economic power. His book begins with J. Pierpont Morgan, who ruled the American banking system at the turn of the twentieth century, and ends with Sandy Weill, whose collapsing Citigroup required the largest taxpayer bailout in history. In between, Wall Streeters relates the triumphs and missteps of twelve other financial visionaries. From Charles Merrill, who founded Merrill Lynch and introduced the small investor to the American stock market; to Michael Milken, the so-called junk bond king; to Jack Bogle, whose index funds redefined the mutual fund business; to Myron Scholes, who laid the groundwork for derivative securities; and to Benjamin Graham, who wrote the book on securities analysis. Anyone interested in the modern institution of American finance will devour this history of some of its most important players.

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  Email Marketing - Convert Leads...

  Gordon Lioy

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  Email Marketing is the most effective marketing tool. Ever. 
  Among all the marketing techniques, online and offline, email marketing guarantees tremendous success rates. But you have to do it the right way. Old-fashioned Email Marketing consisted of collecting email addresses and send them smappy emails. This technique no longer works: you need to train the client, through a Lead Nurturing procedure. Email Marketing is a mix of techniques, copywriting, emotions and sales skills. The sum of these components can lead to unimaginable results. 
  With Email Marketing by Luigi Padovesi you will discover:What is email marketing and why is it a great opportunityWhat are newslettersTransactional emailsWhat is it and how to use an autoresponderThe secrets to create effective Call To ActionThe techniques to create engaging emailsFundamental bases for email copywritingHow to analyze statistics and improve yourself everydayMistakes to be avoided at all costs 
  You'll discover the scientific method to convert through lead nurturing procedures and webinars and how these techniques can trigger in your customer the desire to buy your product.

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  How To Win Friends And...

  George Mladenov

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  A humorous handbook that'll teach you how to seize power and keep it, from Survivor Australia's most cunning mastermind, King George. 
    
  This motivational guidebook will teach you how to emulate the cunning, dastardly qualities of Australia's favourite reality TV villain, King George. Known for his witty one-liners, silver tongue and strategic genius, George has much to teach anyone who wants to control a room. 
  Each chapter is grounded in an insightful anecdote from George's life that will leave you doubled-over with laughter and ready to reign over your own kingdom. These lessons are drawn from key moments that have formulated his mindset, from his upbringing in a tight-knit Macedonian-Greek household in Bankstown, to his careers in politics, poker and TV - two times masterminding entire tribes on Survivor and sprinting around the world in The Amazing Race. 
  After reading this book, you'll be proclaiming GLORY OR DEATH to anyone who will listen.  
  HarperCollins Australia 2023

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  Creating a Learning Society - A...

  Joseph E. Stiglitz, Bruce C....

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  “A superb new understanding of the dynamic economy as a learning society, one that goes well beyond the usual treatment of education, training, and R&D.”—Robert Kuttner, author of The Stakes: 2020 and the Survival of American Democracy   Since its publication Creating a Learning Society has served as an effective tool for those who advocate government policies to advance science and technology. It shows persuasively how enormous increases in our standard of living have been the result of learning how to learn, and it explains how advanced and developing countries alike can model a new learning economy on this example. Creating a Learning Society: Reader’s Edition uses accessible language to focus on the work’s central message and policy prescriptions. As the book makes clear, creating a learning society requires good governmental policy in trade, industry, intellectual property, and other important areas. The text’s central thesis—that every policy affects learning—is critical for governments unaware of the innovative ways they can propel their economies forward.   “Profound and dazzling. In their new book, Joseph E. Stiglitz and Bruce C. Greenwald study the human wish to learn and our ability to learn and so uncover the processes that relate the institutions we devise and the accompanying processes that drive the production, dissemination, and use of knowledge . . . This is social science at its best.”—Partha Dasgupta, University of Cambridge “An impressive tour de force, from the theory of the firm all the way to long-term development, guided by the focus on knowledge and learning . . . This is an ambitious book with far-reaching policy implications.”—Giovanni Dosi, director, Institute of Economics, Scuola Superiore Sant’Anna “[A] sweeping work of macroeconomic theory.”—Harvard Business Review

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  Cryptocurrency Investing -...

  Owen Harrington

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  Welcome to "Cryptocurrency Investing: Building a Diverse Portfolio in the Digital Economy." Cryptocurrencies have become a disruptive force in today's world, altering how we see and exchange funds. Anyone looking to take advantage of the enormous opportunities presented by the growing digital economy must get familiar with the nuances of cryptocurrency investing.  
  This extensive e-book promises to help you navigate the fascinating world of cryptocurrency investing by arming you with the information and methods required to create a diversified portfolio. Whether you're an experienced investor trying to diversify your portfolio or a novice exploring the potential of cryptocurrencies, this e-book will provide you with the knowledge and insights you need to navigate this volatile market confidently. 
  We'll examine the foundational ideas of cryptocurrencies in the following pages, as well as their historical context, underlying technologies, and several cryptocurrency varieties. We'll talk about the value of diversifying your investments and emphasize its advantages for risk management and potential profits.

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