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  Start with Who - How Small to...

  W. Craig Reed

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  Start with Who, with a foreword by EOS Visionaries Mike Paton and Mark O'Donnell, is the next generation beyond business books written decades ago, including Simon Sinek's Start with Why and The Challenger Sale by Matthew Dixon and Brent Adamson. The groundbreaking science, examples, and concepts in this book are delivered in easy-to-understand terms and designed to help drive meteoric success for sales, marketing, and recruiting professionals who have started or work for small to medium businesses. 
   
   
   
  Over 90 percent of customers buy on trust, but only 3 percent of salespersons are trusted. Start with Who takes science-based storytelling for sales, marketing, and talent acquisition to a new level by showing you how to blend Aristotle's Persuasion Model, business neuromarketing, the educational 4MAT system, and a new approach to the Three-Act Play to build customer and candidate trust with only twelve bullet points and a story. All salespersons know that "facts tell and stories sell." Having trained and coached thousands of sales and marketing professionals for leading firms, New York Times bestselling author W. Craig Reed leverages decades of experience to help individuals hone their messaging down to a few short bullet points presented in a compelling yet easy-to-understand story format designed to teach, persuade, and drive action.

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  The Why Behind the Wealth - The...

  Luis Miletti JR

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  You’ve followed the rules, hit your financial goals, and done everything “right”—so why does success still feel unfulfilling? 
  Luis Miletti Jr., CIMA®, CRPC®, has guided clients across all walks of life through the emotional complexity of wealth—and uncovered a common truth: financial success doesn’t always equal fulfillment. 
  In The Why Behind the Wealth, he introduces the North Star Method, a research-backed framework grounded in behavioral finance that helps you stop chasing arbitrary benchmarks and start aligning your money with what truly matters. Blending hard-won advisory insight with human-centered strategy, Miletti walks you through clarity, protection, and provision—the three pillars of a purpose-driven plan. Whether you’re approaching retirement, facing a life transition, or simply wondering why “winning” still feels like waiting, this book gives you the tools to turn financial noise into lasting peace. 
  It’s not about having more—it’s about alignment and purpose. 
  I’m Luis Miletti Jr., Founder of Miletti Wealth Management and a Wealth Manager with almost two decades of experience in the financial industry. For the past 15 years, I’ve had the privilege of working closely with individuals, families and small businesses to help them prepare for retirement, enjoy it with confidence, and create a legacy that lasts for generations. 
  My approach is deeply personal. I don’t believe in one-size-fits-all advice—because no two people share the same story, values, or goals. That’s why I take the time to understand your “why,” and build a plan around what truly matters to you.

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  Common Purpose - How Great...

  Anonyme

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  Over the years, thousands of books, articles, studies and theories  have been developed on the topic of leadership. People are  fascinated by the subject and with how they can become better  leaders or rise to leadership-level positions. And yet, despite all  this work, a consensus has not emerged with respect to what  leadership is, how leaders develop, and  perhaps most  importantly  how to become a more effective leader. The  appetite for books that provide answers to these questions is  almost insatiable.   COMMON PURPOSE will answer these questions. But it will be  different from all those leadership books already on the shelf  because it will show that common purpose, is the heart and  soul of great leadership. Common purpose is a new concept.  What is common purpose? It is that rare, almost-palpable  experience that happens when a leader coalesces a group, team or  community into a creative, dynamic, brave and nearly invincible  we.  It happens the moment the  organizations values, tools, objectives and hopes are  internalized in a way that enables people to work tirelessly toward  a goal. Years ago, there was a book about the inner game of tennis  which changed the way people think about and play sports. Common  purpose is the inner game of leadership. Common purpose is rarely  achieved. But Kurtzman has observed that when a leader is able to  bring it about, the results are outsized, measurable and  inspiring.  COMMON PURPOSE is a book about leaders, leadership and how to  lead. It is based on Kurtzmans recent interviews with more  than 50 leaders. It is also based on research on leadership he has  conducted over the years beginning at The New York Times,  the Harvard Business Review, Booz & Company, during his  career as a partner at PricewaterhouseCoopers, his own consulting  firm and for groups like Mercer HR, Korn/Ferry International and  Heidrick & Struggles.

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  New Market New You - How To Turn...

  Ronda Conger

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  Ronda Conger, Vice President of CBH Homes, business owner, author, recognized by Women We Admire as a Top 50 Women Leaders of the Mountain Region, the 2021 National Association of Home Builders Woman of the Year, and the ultimate full tank of gas shares her secrets for finding continued success in life and any industry. Having navigated crashes, booms, shortages, pandemics, and everything in between, Ronda's wisdom is tried, tested, and true. Learn key strategies to throw out outdated tactics and turn tough circumstances to winning strategies. How to actively choose happiness and focus on the good. How to take every challenge and turn it into an opportunity to learn, grow, and get better. It's a new market and it's time for a new you. 
  "The gravitational pull of Ronda is fierce. Her boundless energy defies the laws of physics. But what impresses me more is her thirst for knowledge and the depths of her expertise. I'm excited to absorb more life-altering nuggets from her new book!" 
   -Mike Lyon, Founder of doyouconvert.com and Author of Browsers to Buyers

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  Retire with Confidence -...

  Daniel W McDonald

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  **Readers Favorite Award Winner** (paperback version 2022)You may have spent years saving for retirement—but have you thought of the best way to use the money you saved? How you withdraw from your IRA, 401(k), and other accounts can have a major impact on how much you will pay in federal income taxes during retirement. Topics covered by this award-winning book include:—Conventional wisdom—waiting to use “tax deferred” 401k and IRA accounts until Required Minimum Distributions begin at age 72– can lead to paying more taxes than you need to.—One simple change to your retirement withdrawal strategy can save thousands of dollars in federal income taxes over your retirement years.—You can implement the change without new investments, purchases or fees—just use your existing accounts.—Evaluate whether you can save in taxes by using an online Retirement Tax Saver tool.—Use the Retirement Tax Saver tool to pick your winning withdrawal strategy and estimate how much you could save over the course of your retirement years.—If you are at least 59 1/2 years old, you can and should implement a withdrawal strategy now to take full advantage of the strategy before 2026 when the current tax cuts expire.—Design a strategy that takes into account your tax deferred and other assets, your Social Security benefits, and other sources of income. (Yes, Social Security can be subject to federal and even state income taxes!)—The impact of Social Security on your withdrawal strategy". . .  a clearly written and comprehensive guide to tax savings for retirees or those approaching retirement. . . . could possible save certain retirees thousands of dollars."  Kent Lane for Indie Reader (paperback)Recommended by Kirkus: "By approaching retirement finance from a new angle, the author offers insights to those who . . . are now ready to maximize their benefits. . . . . An unusual approach to retirement finance that delivers worthwhile ideas.. Our Verdict: GET IT." (paperback)

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  MOVING 'ON BY!' - Harnessing My...

  Dr. Lucille Maddalena

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  MOVING 'ON BY!' Harnessing My Sled Dog Team's Instinct to Win captures the wisdom of today's experts in leadership with case studies and actual tales from the trail to prepare you to build and drive a team. Learn how to apply ‘ON BY,’ the sled dog command to get off the safe trail and pass any obstacle blocking your path. Spurred on by the analogies of driving a dog team in a constantly changing, snow-filled environment, be prepared to recognize your trail markers and gain the confidence to accept risk. As you develop followers and your leadership legacy, you will be a role model and mentor, applying your knowledge and wisdom to make decisions using self-coaching. Never standing in the team's way, a leader works with the team to build trust and rapport, cherishes humor and determination, and has the executive presence to connect with others in supportive working relationships. You have the skill, now harness your power and passion to be inspired and inspiring. 
  The printed version provides INSIGHT and TASKS for each of the nine chapters following a Leadership Case Study and a Tale from the Trail. an excellent self-learning tool, the examples offer enable you to quickly apply the topics, increasing your knowledge base for successful instinctual decision-making. The INSIGHT sections help you to apply the wisdom of today's management subject matter experts. Although the audio version does not include as much detail or the exercises, listeners will be caught up in the drive to find personal success by self-coaching and applying the tenacity of those whose stories are provided to support your ongoing success.

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