D'autres livres qui pourraient vous intéresser

• 

  HBR's 10 Must Reads on Strategic...

  Theodore Levitt, Fred Reichheld,...

  • 0
  • 0
  • 0

  Stop pushing products—and start cultivating relationships with the right customers. 
   
   
   
  If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business. 
   
   
   
  Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

  Voir livre

• 

  CustomHer Experience - The...

  Katie Mares

  • 0
  • 0
  • 0

  The Buying Power of Women Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. This branding disconnect is a problem not only for female consumers but also for businesses that lose potential sales and women’s loyalty. CustomHer Experience provides businesses with the insight, guidance, and tools to• better understand the female consumer,• transform the transactional service a woman currently receives into the alluring, interactional experience she craves, • adjust their approach when interacting with customers, and• ignite a spark in their teams and companies.CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women—the world’s most influential consumers—can’t live without. When businesses start doing that—and doing it well—they can cultivate trust, build loyalty, earn referrals, and make top-line sales, and their female customers won’t want to go anywhere else. Katie Mares’s book is for anyone in business who wants to completely upend their industry.

  Voir livre

• 

  We Can't Talk about That at...

  Mary-Frances Winters, Mareisha...

  • 0
  • 0
  • 0

  In developing the skills necessary to engage in Bold, Inclusive Conversations around polarizing topics, we can acknowledge that these subjects are complex, that there are no simple answers, and that it takes time and practice to learn how to do it well. 
   
   
   
  Politics, religion, race—we can't talk about topics like these at work, right? But in fact, these conversations are happening all the time, either in real life or virtually. And if they aren't handled effectively, they can become more polarizing and divisive, impacting productivity, engagement, retention, teamwork, and even employees' sense of safety in the workplace. 
   
   
   
  In this second edition of We Can't Talk about That at Work!, bestselling author Mary-Frances Winters and new coauthor Mareisha N. Reese of The Winters Group, Inc., provide fresh examples, updated research, and compelling insights. Featuring a new chapter on how two organizations have actualized the model for Bold, Inclusive Conversations as well as a discussion guide, this modern classic offers step-by-step guidance for conducting structured conversations around polarizing topics. Leaders and organizations can address sensitive subjects head on in a way that brings people together instead of driving them apart.

  Voir livre

• 

  Motivation - Fueling Your Drive...

  Coral Nunez

  • 0
  • 0
  • 0

  Motivation is the driving force that compels individuals to take action, achieve goals, and overcome challenges. It is a deeply personal yet universally relevant concept, influencing every aspect of our lives—from personal aspirations to professional ambitions. Understanding and harnessing the power of motivation can transform the way we approach challenges, build resilience, and find fulfillment in our pursuits.  
    
  At its core, motivation answers the fundamental question: why do we do what we do? For some, it may be the desire to provide a better life for their families, while for others, it could be the pursuit of personal growth, recognition, or self-expression. Whatever the reason, motivation stems from a combination of internal and external factors that ignite a sense of purpose and drive.  
    
  The importance of motivation cannot be overstated. In professional settings, it often distinguishes high achievers from those who struggle to meet expectations. Similarly, in personal endeavors, motivation serves as the cornerstone of lasting change, pushing us toward healthier habits, stronger relationships, and a more balanced life. Without it, even the most promising goals can feel insurmountable, leading to stagnation or frustration. 

  Voir livre

• 

  The Super Upside Factor -...

  Daniel S. Kang

  • 0
  • 0
  • 0

  Venture capitalists manage to raise and invest trillions of dollars despite being wrong most of time through asymmetric bets—where a few big wins outsize losses by factors of 1,000x. 
   
  In The Super Upside Factor, Daniel Kang draws on his experience as a venture capitalist at Softbank Vision Fund and a Y Combinator-backed founder to adapt asymmetric principles for personal and professional life. He offers a clear framework for maximizing luck and generating outsized returns―what he calls Super Upsides. Through vivid, real-life experiments, Kang demonstrates how he put these principles into practice―from securing a book deal writing just fifteen minutes a day; to recovering from a spiraling plane as a pilot; to raising millions by betting on a pivotal career shift.  
   
  This book draws upon the author's firsthand experience going from no money, network, or looks to a highly successful career in entrepreneurship and venture capitalism. In this book, listeners will find discussion on core concepts like the multiplier effect and black swans; probabilities, biases, and luck, and how to make them work for you, not against you; and tools and first steps to create a "life portfolio" of uncapped upsides and unlimited opportunity.

  Voir livre

• 

  A Rare Recording of Marshall...

  Marshall McLuhan

  • 0
  • 0
  • 0

  Marshall McLuhan (1911 - 1980) was a Canadian professor, philosopher, and bestselling author. He made major contributions to the study of media theory. McLuhan is well-known for his expression "the medium is the message," from his 1964 book, "Understanding Media: The Extensions of Man." He also popularized the term “global village,” and he predicted the World Wide Web almost 30 years before it was invented. This recording is from one of his lectures.

  Voir livre