Weitere Bücher, die Sie mögen werden

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  The Public Relations Handbook

  Robert L. Dilenschneider

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  It is no longer enough for public relations professionals to be great at writing press releases or terrific at establishing media contacts. Today and in the future, all professionals must understand how their skills dovetail with those of other professionals. 
   
   
   
  The Public Relations Handbook contains valuable guidance for navigating the 2020s and beyond, answering for public relations professionals questions such as: how can they best work with a market research department or firm?; how can they contribute to the sales department's efforts to open up new channels of distribution?; how can they maximize the impact of the ad agency's new campaign?; how can they advise the HR operation on the best ways to assure a diverse workforce, thereby avoiding the nightmare of an attack in that regard?; and how will they work with top management in the event of a sex abuse scandal? 
   
   
    
  The Public Relations Handbook has always been at the forefront of the practice of public relations. The first edition was published in 1967, with updates following in 1979, 1987, and 2010. This new fifth edition examines and prescribes how to make public relations indispensable in an era facing new challenges in global public health as well as the convergence of new financial, economic, political, and societal issues.

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  Artificial Integrity - The Paths...

  Hamilton Mann

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  Navigating the transitions to the future of AI—Integrity over Intelligence 
   
   
   
  Envision a world where artificial intelligence can deliver integrity-led outcomes seamlessly, adapting to diverse cultural context, value models, and situational nuances, countering subconscious biases, all while operating in an advanced human-centered manner. This is the promise of Artificial Integrity. 
   
   
   
  In Artificial Integrity, digital strategist, technologist, doctoral researcher, acclaimed management thinker, and seasoned business executive Hamilton Mann emphasizes that the challenge of AI is in ensuring systems that exhibit integrity-led capabilities over the pursuit of mere general or super intelligence. 
   
   
   
  Mann tackles the inadequacies of traditional ethical frameworks in handling the complexities of new AI technologies to make them trustworthy and reliable as they profoundly impact human lives. 
   
   
   
  Introducing the transformative concept of "artificial integrity," Mann proposes a paradigm shift, defining a "code of design" to ensure AI systems align with, amplify, and sustain human values and societal norms, maximizing integrity-led AI outcomes. 
   
   
   
  Artificial Integrity discusses practical insights into driving a future where AI enhances, without replacing, human capabilities while being inclusive and reflective of diverse human experiences, emphasizing human agency. 
   
   
   
  The book offers: 
   
   
   
  ● Guiding posts and step-by-step solutions for designing, implementing and continuously aligning AI development to responsibly advance human and artificial co-intelligence 
   
   
   
  ● Strategies and actionable advice for integrating AI into business and societal structures 
   
   
   
  ● Practical paths toward managing the transition to the future of AI for human productivity and decision-making while maintaining sustainable trustworthiness 
   
   
   
  Artificial Integrity is essential for anyone involved in AI development, from executives, business leaders, and managers to entrepreneurs, tech enthusiasts and policymakers. It's also perfect for laypeople interested in how AI intersects with society. Dive into this compelling and thought provoking listen to ensure you are prepared for the challenges and opportunities that lie ahead in a human-centered AI-driven future.

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  Pillars of Customer Success: The...

  Ralph Headley

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  Pillars of Customer Success: The Ultimate Guide on Customer Service. Learn Tips on How to Connect With Your Customers and How to Focus on Their Needs to Promote Customer LoyaltyCustomers are the lifeblood of your business, no one can deny that. But do  you focus all your attention on attracting new customers all the time? Or do  you remember to pay special attention to your regular and loyal customers. This is actually an issue that many business owners have today. They focus  all their energy on continually trying to attract new customers. So what is  wrong with that? Well technically nothing, but you are missing out on a valuable resource  sitting right under your nose. That is the customers you have now.This audiobook will discuss the importance of customer service and tips on how to provide effective customer service. You will learn how to turn your customers into loyal customers that will keep coming back for more and can help advertise your product or service through word of mouth.This audiobook will discuss the following topics:-The Importance of Customer Service-Understanding Your Audience’s Needs-Connecting With Your Audience as a Real Person-How Focused Are You on Your Current Customers?-Over Deliver as Often as Possible-The Benefits of a Loyal Customer-Using Your Customer Service System to Your Advantage-And many more! If you start to focus on your current customers you can develop new sales methods and more. To learn more, scroll up and click “add to cart” now!

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  The Golden Quest - Your Journey...

  David Delisle

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  Rich Dad Poor Dad meets Calvin & Hobbes.The FUN way to learn about money.Our young adventurer dreams of discovering hidden treasure—a treasure so valuable that he could buy everything he ever wanted. When his parents gift him an ancient treasure map on his birthday, he is sent on a perilous quest to find the riches he seeks; or so he thinks.Lessons will come in the form of wise mentors who teach him the Golden Rules of Money, including money mindfulness, the power in giving—and the most important lesson of all: Only buy The Awesome Stuff .Will he complete his journey and learn the secret to a richer life? An epic adventure for kids and adults alike.

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  Build a Business That's Your...

  Ronan Ashford

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  Build a Business That's Your Legacy and Run It Effortlessly 
  ⭐⭐ A Simplified Guide to Building Your Future ⭐⭐ 
   Are you eager to advance in your career and deepen your knowledge with a comprehensive resource that helps you succeed? 
  Look no further! 
  This audiobook is your ultimate companion for gaining insights, applying your skills, and engaging in practical exercises. With this guide, you will be well-prepared for success. 
  Updated for the latest business landscape. 
  Key features of this enriched guide include: 
  - Profound insights that transform your perspective and life. 
  - In-depth explanations of essential business concepts. 
  - Effective strategies for preparation and execution. 
  Our guide stands out with its thorough coverage, ensuring you grasp all necessary concepts in detail rather than just superficially. 
  Please note, this guide is an independent resource and not affiliated with any official business organization. 
  Crafted with a clear structure and accessible language, 'Build a Business That's Your Legacy and Run It Effortlessly' ensures seamless transitions between topics. Say goodbye to confusing terminology and embrace clear, precise, and technically accurate content. 
  So, why hesitate? Click the BUY NOW button, secure your guide, and embark on your journey to building a successful and effortless business legacy! 
  Start your journey today and create the legacy you’ve always dreamed of!

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  Prove It - Exactly How Modern...

  Melanie Deziel, Phil M Jones

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  Your brand is on trial—here's how to win your case. You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers all claiming to be the best, the fastest, the most caring, your brand is literally on trial—and that means you better deliver the proof. In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they'll walk you step-by-step through the process of identifying and categorizing your business promises—even the ones you don't realize you're making—gathering the right evidence, and backing up each style of claim. You'll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show—not tell!—the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you'll discover the right format and platform to deliver each type of evidence to make sure your "jury of consumers" connects with your case. It's time to stand out from all the brands that shout "trust us, we're great!" at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.

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