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  Twitter Marketing

  IntroBooks Team

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  Evolution has a far greater reach than us turning from primates to humans. Business has its own version of evolution and very recently we are witnessing a rate of evolution in businesses that has never gripped organizations ever before. In a single year you may see trends falling out and things being considered old as newer and better versions of the same products and services make it to the markets. 
  For business organizations now, there is nothing else that changes more quickly as their marketing strategies. At this time, the one marketing strategy where every company has made a beeline for is social media. The only place where people of a vast range of interests, geographic diversities, race, ethnicity and choices come together. Social media marketing may be old enough but considering the other types of media that are used for marketing, it is still in its nascent stages. 
  Twitter is one of those social media platforms that provide a perfect springboard for brands who want to make their presence felt. Marketing firms today are very different from the way they started out. Not just a physical difference but also the employment structure of companies have changed to house marketing teams that can focus on social media and ensure that their brand is recognized by the vast number of users on social media platforms. 
  This book outlines the beginning of Twitter marketing and how it has helped numerous brands succeed online and make their presence felt. We are also going to talk about the different aspects of Twitter marketing which help brands make the most of marketing through Twitter. Marketing is now a loose term that can encompass a vast variety of strategies. This is exactly why we have come to accept the many prefixes which define the types of marketing that is in discussion. 
  At this time, marketing teams are coerced into ideating new and innovative ways of capturing the market and Twitter seems to be full of creative content from companies and organizations who know exactly how to capture the essence of marketing for their success. In the many forms that marketing exists, Twitter is quickly becoming one of the choice places for organizations to showcase their products and services. Through this book we will also try to cover some success and failures on Twitter that augmented a brand’s reach or pulled it down. 
  Twitter’s advantage and the things that you may want to be careful about when using Twitter for marketing will help you define the rules for marketing on Twitter for your brand. While all your clients may not be using Twitter, chances are that a major chunk of them already are and a huge number of potential customers are waiting to be explored by brands. So use Twitter not only to engage with your current customers to foster brand loyalty, but also to get your brand the visibility it needs.  

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  Effective Email - Concise Clear...

  Natasha Terk

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  In today's fast-paced, competitive business environment, we all need to communicate clearly and use our time productively. Even seasoned writers will find tips, tools, and ideas in this audiobook that can improve the quality—and reduce the quantity—of email in the workplace. This audiobook will help you write concise, clear emails that advance your business needs:Explore how social media is and is not a helpful guide for business emailUse email to improve project management as a team leader or team memberAdapt email for mobile devices and keep attachments user-friendlySave everyone time with concise, clear language.

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  50 Management Ideas You Really...

  Edward Russell-Walling

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  In 50 Management Ideas You Really Need to Know, Edward Russell-Walling demystifies the management concepts that any budding entrepreneur needs to grasp. In 50 bite-sized topics he expounds the wisdom of well-known business gurus, from Peters and Porter to Welch and Gates. Helpful theories and tools such as Ansoff's Product/Market grid, the 4Ps, and Boston Matrix are clearly and simply explained. Russell-Walling also expands on management ideas such as branding, outsourcing, and supply and demand, and covers the latest commercial concepts from the online world.(P)2008 Quercus Editions Ltd

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  The Polymath - Unlocking the...

  Waqas Ahmed

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  Every human is born with multifarious potential. Why, then, do parents, schools, and employers insist that we restrict our many talents and interests - that we "specialize" in just one?
   
  We've been sold a myth, that to "specialize" is the only way to pursue truth, identity, or even a livelihood. Yet specialization is nothing but an outdated system that fosters ignorance, exploitation, and disillusionment and thwarts creativity, opportunity, and progress.
   
  Following a series of exchanges with the world's greatest historians, futurists, philosophers, and scientists, Waqas Ahmed has weaved together a narrative of history and a vision for the future that seeks to disrupt this prevailing system of unwarranted "hyper-specialization".
   
  In The Polymath, Waqas shows us that there is another way of thinking and being. Through an approach that is both philosophical and practical, he sets out a cognitive journey towards reclaiming your innate polymathic state. Going further, he proposes nothing less than a cultural revolution in our education and professional structures, whereby everyone is encouraged to express themselves in multiple ways and fulfill their many-sided potential.

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  Culture Ignited - 5 Disciplines...

  Jason Richmond, Jeanne Kerr,...

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  The 5 Disciplines for Adaptive Leadership Every Executive Must KnowCorporate leaders need to be prepared for any crisis and have a plan in place to act quickly, decisively, and empathetically.In Culture Ignited: 5 Disciplines for Adaptive Leadership, culture change strategist Jason Richmond and coauthors Jeanne Kerr and Malcolm J. Nicholl reveal how companies whose leaders ignite their culture are able to weather any storm and get ahead of the competition.Based on hands-on experience helping senior corporate executives navigate the turbulence of the 2020-2021 pandemic, the authors distill their findings into five key disciplines. They share how to:Inspire and communicate a shared purpose,Build trust and authenticity,Hone your performance management skills,Develop your talent, andCreate belonging through diversity and inclusion.The authors also explore how a crisis can be turned into opportunity and how to lead an organization in overcoming challenges never taught in business school.

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  From Source to Sold - Stories of...

  Radu Palamariu, Knut Alicke

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  What makes a great supply chain leader?  
  What lessons can we learn from the best supply chain leaders across varied industries?  
  How can you reach the CEO chair or boardroom table from a supply chain role? 
  In From Source to Sold, respected industry connectors Radu Palamariu and Knut Alicke uncover fascinating answers to these important questions and many more through interviews with more than two dozen veteran supply chain leaders. 
  Inside, you’ll get firsthand accounts and insightful lessons from supply chain experts, thought leaders, and industry disruptors who are steering businesses ranging from large multinationals to innovative start-ups at the leading edge of their industries. 
  You’ll hear about some remarkable career journeys and discover the smart business strategies and specific techniques that today’s best supply chain leaders have used to make their organizations great, and — in some cases — elevate themselves to the C-suite. 
  The result? An invaluable compendium of leadership wisdom and field-specific knowledge, and a compass for guiding your business through our ever more disruptive times using the CHAIN Model for Supply Chain Leadership. 
  Whether you’re just setting out in supply chain or are already a seasoned expert in the field, From Source to Sold will equip you with the global perspective and leadership mindset you need to take your career to new heights. 
  PLUS: Gain exclusive access to bonus content that expands on the CHAIN Leadership Model.

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