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  Strategic Marketing

  ProBusinessEducation Team

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  To gain a competitive edge in the manufacturing industry, one needs to have a thorough discernment of the demographic trends and buying habits of the target audience. People need to be abreast of the industry drift and the competitive status to decide the business objectives. Once people have drawn up the objectives, they need to devise a strategy to attain those targets. Strategic planning entails recognizing the threats and prospects demonstrated by the business enterprise. What are inner manufacturing strengths and weaknesses? Does the business have the resilience and monetary capacity to address these threats and take advantage of those opportunities presented in hand?  
  It is not all aspects that should comprise the strategy at once. One needs to concentrate on a component where the gap can be plugged and get a competitive advantage. Serving the needs of this issue in the industry becomes a strategic goal. Strategic marketing takes into consideration the business's long-term goals like business expansion, discovering new demographics, or generating a new brand. Thus, it involves an in-house financial department's expertise that can determine the fund allocation to reach the preset goals.

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  Expert Secrets – Self-Discipline...

  Terry Lindberg

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  Would you like to:• Be more mentally tough, disciplined, and persistent?• Use good habits to lose weight or accomplish your goals?• Finally stop procrastinating and overcome laziness? Yes? This audiobook will set you on the path to productivity and success!When you look at high-power professionals, you probably wonder where do they get the time to be so successful. After all, we are all humans, but how did they accomplish so much? For the majority of people, getting through three tasks on your to-do lists counts as a successful day. So what’s the difference? Is it just willpower, or there is something to be said about time management as well?The first thing is always the mindset. You need to stop thinking of yourself as lazy and become proactive about your time. No one is born mentally tough - this is something we all need to develop. The good news? This book will give you the strategies and advice to build self-discipline and establish new habits. Here’s what you’ll learn in this 2-in-1 self-help mastery audiobook:• Self-Discipline: What it means to be mentally tough, how to stop your emotions from ruining your concentration, best ways to stay consistently focused on your goals• Time Management: The secrets to help you stop addiction, quite bingeing food and TV, overcome procrastination, and become a proactive go-getter• Daily Habits: Understand how habits are formed, why your life is shaped by your current habits, and how to set up new habits for success• Productivity: Learn how to leverage your skills and knowledge to become more productive and accomplish more in less timeOnce you develop bulletproof willpower, everything in your life will change. Are you ready?START LISTENING NOW!

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  The Nine - The Tectonic Forces...

  Phil Simon

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  "A canny, insightful, and very readable take on the brave new world of work." 
  —Kirkus Reviews 
  As COVID has receded, companies such as Apple, Amazon, Google, Salesforce, and Twitter have severely restricted or even eliminated remote work. Ditto for countless, less iconic firms and small businesses. At a high level, executives and managers at these organizations are trying to turn back the clock to 2019. 
  There's just one problem, though: For a bevy of reasons, they won’t succeed. 
  In many ways, the workplace of 2023 already differs from its pre-pandemic counterpart. In some cases, it's downright unrecognizable. What’s more, this gap will only intensify in the coming years. Blame—or thank, if you like—powerful economic, societal, geopolitical, and technological forces. They include generative AI, automation, dispersed workforces, blockchain, immersive technologies, employee empowerment, and the return of systemic inflation. 
  Brass tacks: The workplace is undergoing a massive, irrevocable shift. The only question for business leaders is, What should you do about it? 
  In The Nine: The Tectonic Forces Reshaping the Workplace, award-winning author and world-renowned workplace tech expert Phil Simon answers that question in spades. He peers into the dizzying and chaotic future of work. Simon slices through the hype surrounding nascent trends and newfangled technologies. 
  Insightful, timely, and essential, The Nine clearly explains what’s really happening, why, and how business leaders can navigate the dramatically different workplace of the future.

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  I Know - A Practical Guide for...

  Michael S. Seaver

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  Two years ago, I contemplated suicide. I felt excruciating pain and had to emotionally surrender. My cat, Cleopatra, sensed my despair and kept me grounded. I chose to dig deeper into my spiritual practices and the following months transformed my relationships and business. I'm rising from the ashes and beginning to stand authentically in my truths. I arrived at a place called I Know and knew I was never going back. 
  I Know empowers you to transition from believing life’s answers come from outside yourself to knowing you can discover the answers already inside yourself. If you feel unfulfilled or unappreciated, this book will uplift and realign you with your life’s purpose. If you want to live up to your potential and generate value for your community, I Know will gift you clarity and confidence during each step of your unique journey. 
  I Know is a how-to guide I use with clients, from the c-suite down every level of an organization, walking you through the three phases of transformation and nine processes you can complete alone or with trusted friends. The book tells my raw, authentic, and deeply personal story. It offers research-based psychological truths. The text is full of real-world client examples. Although much has been written about defining your life’s purpose, I Know introduces you to a completely new level of living your authentic personal brand... and absolutely loving life.

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  Zippo Manufacturing Company

  Linda L. Meabon

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  A photographic history of the family-owned Pennsylvania company that became a household name and a global success story.  
   
  The Zippo Manufacturing Company was founded in 1932 in Bradford, Pennsylvania, by George G. Blaisdell, who designed the first Zippo lighter in 1933; since then, Zippo has produced nearly four hundred million lighters. The product line eventually expanded to include tape measures and pocket knives. Zippo entered the specialty advertising market in 1935, when the Kendall Refinery ordered five hundred lighters that displayed its name—and since then, the Zippo lighter has become a commemorative showcase for corporate logos, special events, and famous places throughout the United States and around the world. 
   
  Zippo has been owned and operated by the Blaisdell family for more than seventy years. Zippo Manufacturing Company contains photographs of the Blaisdells, the Zippo Riders, the Zippo ski slope, the Zippo car, special-edition lighters, and scenes from the town of Bradford. Zippo archives and private collections have yielded rare photographs of Zippo employees at work, company and collector events, and other highlights in the company's history—making for a lively journey though this unique piece of American culture.

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  Expansive Leadership -...

  Latha Poonamallee PhD, Dr. Ram...

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  The structured twenty-eight-day mindfulness and contemplative journey presented in this book will help aspiring and current leaders to clarify their identities, and identify and reflect on their mental models to become more expansive leaders.The present moment demands new ways of being, doing, and relating with the world. To meet this moment, we need fresh, collective, inclusive, and interdependent models of leadership and new approaches to leadership development. This book goes beyond the "McMindfulness" often seen in mindful leadership books, to offer a multi-faceted approach to develop a more interconnected sense of self and interdependence-centric mindsets needed for expansive leadership, through mindfulness practice. Through this practice, leaders can cultivate the ability to make deliberate choices using slow thinking and overcome any unconscious and implicit biases that are the result of fast-thinking processes. Anchored in insights from over ten years of teaching mindfulness-based leadership development courses, this book is an invitation to explore how to be a leader in an expansive, inclusive, robust, and resilient way. The listener will have an opportunity to define and refine their identity, uncover their personal mental models, and conclude by developing their own leadership philosophy.

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