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  Innovation Capital - How to...

  Jeff Dyer, Nathan Furr, Curtis...

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  Great leaders of innovation know that creativity is not enough. They succeed not only on the basis of their ideas, but because they have the vision, reputation, and networks to win the backing needed to commercialize them. It turns out that this quality—called "innovation capital"—is measurably more important for innovation than just being creative.The authors have spent decades studying how people get great ideas (the subject of The Innovator's DNA) and how people test and develop those ideas (explored in The Innovator's Method). Now they share what they've learned from a multipronged research program designed to determine how people compete for, and obtain, resources to launch new ideas: how you can build a personal reputation for innovation; what techniques you can use to amplify your innovation capital; how you can garner attention for your ideas and projects and persuade audiences to support them; and what it means to provide visionary leadership and how you can achieve it.Featuring interviews with the superstars of innovation—individuals like Jeff Bezos (Amazon), Elon Musk (Tesla), Marc Benioff (Salesforce), Indra Nooyi (PepsiCo), and Shantanu Narayen (Adobe)—this book will help you position yourself and your ideas to compete for attention and resources so that you can launch innovations with impact.

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  Coaching Essentials for Managers...

  Sara Canaday

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  As a manager, an essential part of your job is to get the best from your employees—to help them overcome challenges, meet (and exceed) their goals, and maintain a high level of engagement and performance in today's new world of work. Like many other leadership skills, coaching is one you can hone with the right information and tools—and Coaching Essentials for Managers provides exactly that.Coaching Essentials for Managers provides the following:● Part I: The Essentials presents the solid business case for coaching and explains the tangible, proven benefits for leaders, employees, and their organizations. It also includes a primer on coaching fundamentals, frameworks, skills, and attributes.● Part II: The Essentials Applied begins with a valuable Coaching Self-Assessment and helps you apply the coaching essentials with real-world challenges in performance and developmental coaching, as well as providing insights into common obstacles and how to overcome them.● Part III: Beyond the Essentials includes effective coaching questions, powerful phrases to elevate the quality of your coaching conversations, inclusive coaching, and additional tools and resources to support your success.

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  Ageless Startup - Start a...

  Rick Terrien

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  It's Not Hard. It's Just New.There has never been a better time to start your own business, but taking that leap of faith can seem like a daunting risk rather than an exciting new venture. But here's the truth: Your community needs you. The world needs you. You have time to make a difference, and you have the experience, resilience, and drive to make it.Written as your field guide to the rocky terrain of entrepreneurship, Ageless Startup is that bridge from employee to entrepreneur or empty-nester to business-owner. With award-winning entrepreneur Rick Terrien as your guide, kickstart your entrepreneurial journey with this book and you'll learn to: make a smooth transition from working for someone else to working for yourself; minimize your risk and maximize your value; set a pace that's right for you and your business; find the customers that will keep coming back; create a business system that keeps you on track and comfortable; build your exit strategy into your launch; and tackle obstacles with an open mind.

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  Basic Economics

  IntroBooks Team

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  Economics is an important branch of studies that deal with the rules, principles, and laws governing the economy of a nation and different parts of the world. Economics is the study and an analysis of how individuals, businesses and populations use money or other resources in order to produce wealth. It is important to understand the concepts and basic of economics for state, federal and local government and even for companies that are affected by them. Business professionals and economics professionals must know the exact working of economics to be able to advise companies and clients in businesses and the students in an academic setting.  
  Economic growth may be defined as an increase in economy capacity to manufacture goods and services within a given period of time. In simple terms, economic growth suggests any long term expansion of growth and productive potential of an economy and its ability to satisfy the demands and wants of the natives. Sustained economic growth has a great impact on the nation’s national income and also on the level of employment.

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  Propaganda - Original Edition

  Edward Bernays

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  This is the all original edition. The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891-1995) pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed, "engineering of consent." During World War I, he was an integral part of the US Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would "Make the World Safe for Democracy". The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, as well as his uncle, Sigmund Freud, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. To listen to this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

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  Summary of Shane Parrish’s The...

  Falcon Press

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  Buy now to get the key takeaways from Shane Parrish’s The Great Mental Models. 
    
  Sample Key Takeaways: 
  1) Relativity is all about perspective. Every situation can be looked at from many different perspectives, however, all perspectives may not be equally valid. It’s important to keep in mind that we may not always have the picture. An example of this could be eyewitness testimonies to a crime. 
  2) Relativity, in the physical world, exists because things are moving in relation to each other. When things aren’t going our way, it’s important to remember that there’s always a different perspective we could be looking at.

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