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  The Chronicles of StorySelling

  Sally ElAkkad

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  In the world of business and marketing, stories have power. They have the power to capture attention, to resonate, to move people to action, to shape perceptions and to drive loyalty. Business leaders and marketers are increasingly recognizing the val-ue of Storyselling as a powerful strategic tool. As Peter Guber, a noted film producer and CEO of Mandalay Entertainment, said, “Stories have a unique power to move people’s hearts, minds, feet and wallets in the storyteller’s intended direction.”  
  Consider the case of Apple Inc. When Steve Jobs returned to Apple in the late 1990s, he faced a company on the brink of bankruptcy. To resurrect the brand, he used Storyselling to reframe the company’s image, recasting Apple as a rebellious upstart challenging an industry titan, Microsoft. He told con-sumers, “Here’s to the crazy ones, the misfits, the rebels, the troublemakers!” This narrative of thinking differently resonat-ed with consumers and helped turn Apple into one of the most valuable companies in the world.  
  Indeed, research backs the power of Storyselling. According to a study published in the Journal of Marketing in 2020, nar-ratives are proven to be more persuasive than facts alone. The study demonstrated that when participants were presented with a story, they were more likely to be persuaded by the content, even when the facts were identical to those presented without a story. 

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  Thunderstorms and Rain Sounds:...

  Creative Sounds Academy

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  Immerse yourself in the natural symphony of the elements with "Thunderstorms and Rain Sounds."  
  This exquisite collection of high-quality thunderstorm and rain recordings is your gateway to instant relaxation and rejuvenation. Crafted to provide an authentic experience of nature’s own lullaby, each track is a pristine auditory journey that encourages deep relaxation, alleviates stress, and promotes restorative sleep. 
  From the gentle patter of raindrops on leaves to the profound rumbles of distant thunder, "Thunderstorms and Rain Sounds" captures the full spectrum of nature's tranquility. Whether you're looking to calm a busy mind after a long day, seeking solace from anxiety, or needing a natural aid for a restful night's sleep, this compilation serves as your personal sanctuary. 
  Key Features:High-Quality Recordings: Enjoy crystal-clear sounds of nature, meticulously recorded to bring you the purity and peace of the outdoors.Diverse Soundscapes: Experience a variety of thunderstorm and rain environments—from soft drizzles to majestic thunderclaps—catering to all preferences for atmospheric sounds.Therapeutic Benefits: Harness the proven soothing effects of natural sounds to reduce stress levels, enhance relaxation, and support deep sleep cycles. 
  Let "Thunderstorms and Rain Sounds" transport you to a world where rain's rhythmic dance and thunder’s deep echoes blend into a melody that heals the soul and mends the mind. Ideal for meditation, sleep therapy, or simply unwinding, this collection is a must-have for anyone who cherishes the calming power of nature. 
  Embrace the soothing embrace of the earth’s beautiful sounds—let "Thunderstorms and Rain Sounds" be your guide to tranquility.

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  Ahae Gangster Patron - Gangster...

  Bernard Hasquenoph

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  April 2014: A ship sinks in South Korea, killing nearly 300 people.
  2013: A Korean amateur photographer exhibits in Versailles.
  August 1987: 32 members of the Korean Odaeyang sect are found dead.
   
  The link between these facts? It was Bernard Hasquenoph who discovered it. Intrigued by the success of Ahae, the pseudonym of the amateur photographer, he leads the investigation and is the first to reveal the true identity of the Korean artist, billionaire and patron of the arts, entrepreneur and guru, with a vast and well-established network of influence. And the further he investigated, the more obscure and unbelievable the revelations became.
  Through the portrait of one man, we plunge into a mafia world with unexpected ramifications, such as international cultural patronage, which brings into question the value of art and the probity of those in charge of it.

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  Music Theory for Guitarists...

  James Shipway

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  Music Theory for Guitarists, Volume 2 continues where volume 1 left-off, showing you guitar theory concepts you need to gain an even greater understanding of the guitar fretboard. Use this knowledge to become a better improviser, soloist, singer-songwriter, composer, and all round musician! This audiobook (with optional downloadable workbook and backing tracks) is perfect for any player from beginner to advanced who wants to better understand crucial guitar theory topics and quickly and easily bring their music theory skills to near pro-level. Lessons cover:How to easily learn all the notes on your guitar fretboardMaking basic chord progressions sound amazing with ‘sus’ and ‘add9’ chords - includes examples and chord shapes! ‘Seventh chords’: learn the theory and how to use them for richer, more colourful sounds in your musicUsing the Circle of Fifths: better understand chord progressions and songs, key signatures, blues progressions and more! Basic mode theory. Learn mode structure, mode names, when to use modes, and choosing which one will work the best. Avoid the confusion most players experience when it comes to the topic of modes!Plus lessons on compound intervals, key signatures, triad chord inversions, the Roman numeral ‘system’ for understanding chord progressions, seventh chord ‘families’ and much more! 
  This audiobook comes with a free optional download pack containing printable workbook featuring all the musical examples refenced in the audio lessons, quiz questions, backing tracks and more!

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  Counting To Ten

  Kim Mitzo Thompson, Karen Mitzo...

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  “Counting to Ten” is an entertaining story/song combination perfect to teach young learners numbers and counting from 1-10. Fun photographs and large easy-to-follow numbers will engage young children as they sing and follow along with each page. This adorable book will reinforce early math skills in a fun way! Children and parents alike will enjoy reading and singing along to “Counting to Ten” over and over again!

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  Your Design Personality at Home...

  Michelle Armitage

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  Great interiors have the power to enhance our health and happiness. 
  Yet home decor decisions can be tricky. Do you find it difficult to pull a look together? Do you buy things you love then change your mind? Or spend too long procrastinating over paint colours? 
  In this comprehensive book Michelle shares her expertise in psychology and interior design. You will explore your personality taste preferences, tap into ’sweet spots’ from your past, and explore topics like colour families and sensory design; to create an interior that truly reflects who you are. 
  Reading this book will feel like a cosy chat with Michelle. It’s filled with fun quizzes and questions, gorgeous images and real-life examples. 
  It’s time to put an end to copycat interiors! With the help of Your Design Personality at Home you will unlock the secrets of your interior design style and discover how to create your perfect home.

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