D'autres livres qui pourraient vous intéresser

• 

  Customer Centricity - Focus on...

  Peter Fader

  • 0
  • 0
  • 0

  Despite what the old adage says, the customer is not always right. Even companies that can seemingly do no wrong—like the coffeehouse giant Starbucks—have only recently started to figure this out. 
   
   
   
  Starbucks is one of many companies that has successfully executed a pivot that puts the company in a customer-centric mindset, an approach that Wharton professor Peter Fader describes in Customer Centricity. Fader advocates that in the world of customer centricity, there are good customers . . . and then there is pretty much everybody else. 
   
   
   
  In a new preface and afterword to Customer Centricity, Fader reflects on how the landscape has changed over nearly a decade since he first proposed that businesses radically rethink how they relate to customers. Using examples from Starbucks, Nordstrom, and more, Fader provides insights to help you understand why customer centricity is the new model for success in today's data-driven environment; how the ideas of brand equity and customer asset value help us understand what kinds of companies naturally lend themselves to the customer-centric model and which ones don't; why the traditional models for determining the value of individual customers are flawed; how executives can use customer lifetime value (CLV) and other customer-centric data to make smarter decisions about their companies; and more.

  Voir livre

• 

  Decrim: How We Decriminalized...

  Kennedy Stewart

  • 0
  • 0
  • 0

  A timely, insider account of an important and controversial step in British Columbia’s strategic effort to respond to the overdose crisis. 
  Canada is in the middle of an opioid crisis. Since the province of British Columbia declared a public health emergency in 2016, more than 9,400 people have died of drug poisoning in BC―an average of six people a day―with nearly 1,500 apparent opioid-related deaths in the first eight months of 2022. 
  In Decrim, Kennedy Stewart, mayor of Vancouver from 2018 to 2022, recounts historic progress in addressing this crisis. January 31, 2023, is the beginning of a three-year trial period for decriminalizing the possession of small amounts of hard drugs in British Columbia, a ground-breaking change in Canada’s approach to drug use. Kennedy Stewart has written Decrim to tell the story of how this remarkable policy change came about and the enormous challenges faced by those who fought for it―including its contribution to him losing his bid for mayoral re-election. In Decrim, Stewart lays out how ending the “war on drugs” and recognizing the overdose crisis as a public health issue will help reduce stigma related to substance use, increase access to health services, and decrease harms related to criminalization in British Columbia.

  Voir livre

• 

  Design a Better Business - New...

  Lisa Kay Solomon, Justin Lokitz,...

  • 0
  • 0
  • 0

  This book stitches together a complete design journey from beginning to end, guiding listeners (you) step-by-step in a practical way from the initial spark of an idea all the way to scaling it into a better business. Design a Better Business includes a comprehensive set of tools (over twenty total!) and skills that will help you harness opportunity from uncertainty by building the right team(s) and balancing your point of view against new findings from the outside world. 
   
   
   
  This book also features over fifty case studies and real life examples from large corporations such as ING Bank, Audi, Autodesk, and Toyota Financial Services, to small startups, incubators, and social impact organizations, providing a behind the scenes look at the best practices and pitfalls to avoid. Also included are personal insights from thought leaders such as Steve Blank on innovation, Alex Osterwalder on business models, Nancy Duarte on storytelling, and Rob Fitzpatrick on questioning, among others.

  Voir livre

• 

  The Art of Trust Building -...

  PhD Dennis Reina, PhD Michelle...

  • 0
  • 0
  • 0

  Master the essential actions that create lasting trust in any relationship, from the world's leading experts in workplace trust.Trust is essential to all relationships, but knowing how to build and maintain it remains elusive. Drawing from three decades of research and consulting, trust experts Dennis and Michelle Reina provide a comprehensive roadmap for creating lasting trust in any relationship.Through actionable frameworks, tools, and stories, listeners will learn essential behaviors that build trust in character, communication, and capability; how to foster an environment of openness where people feel heard and valued; ways to rebuild trust after breaches or betrayals; techniques for strengthening self-trust as the foundation for trusting others; and the role of gratitude in nurturing reciprocal trust. 
   
  With the groundbreaking Reina Individual Trust Scale Assessment and concrete strategies for implementation, this essential guide equips listeners to forge powerful bonds of trust that endure through uncertainty and change.

  Voir livre

• 

  Trucking Business Startup 2023 -...

  Alexander Sutton

  • 0
  • 0
  • 0

  Discover the secret to building a thriving business in an industry that will never go out of demand... 
  The global freight trucking market is forecast to hit $2.7 trillion by 2026… yet there’s a huge shortage of drivers. 
  And what does that mean for you? 
  A huge opportunity! 
  The trucking industry is growing fast, and the shortage of drivers means that in-roads are easy to access… and it’s waiting for you. 
  If you’ve never started a business before, this may seem like a tall order – but with the right guidance, it’s a whole lot easier than you think… and that’s exactly what this book will give you. Inside, you’ll discover:A comprehensive look at why you seriously want to get into the trucking industryA full understanding of exactly what the trucking industry does – so you know everything that lies ahead of you before you start thinking about your business plan An easy-to-use 12-step plan for starting your own trucking businessThe different types of trucking businesses dissected and analyzed – make sure you know what niche you want to zone in on4 key business structures you could use for your company (and how to decide what’s right for you)Everything you need to know about setting up a successful business – including everything from business plans… to marketing… to finances (and everything in between)How to select your truck driver bank for the best results 
  And much more. 
  No matter how little you know right now, the right guidance can set you up for huge success in the industry… and you’re about to unlock it.Tap into one of the most reliable industries on the planet.

  Voir livre

• 

  This Is Your Brain: Latest...

  Can Akdeniz, Introbooks Team

  • 0
  • 0
  • 0

  This Is Your Brain invites you to an act of self-knowledge. The book is actually a ticket to the greatest show that begs for your attention: the one that is on 24/7 all your life, the one happening right now, as you’re reading this, the one that makes you human and alive – your brain show. We invite you to ponder on the latest discoveries about enhancing and optimizing mental performance and better employ your mind into your service in a natural, easy way. We shift from physical, emotional, and psychological characteristics of the brain, expressed and tackled in an accessible, engaging language to actual practical applications that will help you tune in and harness that amazing power packed in the upper tiny box.

  Voir livre