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  Content for Everyone - A...

  Jeff Adams, Michele Lucchini

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  Content for Everyone is a must-read for creative entrepreneurs looking to improve the usability and accessibility of their website, email and social media content. 
  With over a billion people living with some form of disability worldwide, it’s more important than ever to make sure your content is accessible. In this easy-to-follow practical guide, you’ll learn techniques to make your content more accessible, without needing any in-depth technical knowledge. From adding meaningful alternative text to images, to choosing colors with enough contrast for easy readability, to adding captions to your videos and more, Content for Everyone has everything you need to reach a wider audience and improve the user experience for everyone. 
  Don’t miss out on the opportunity to improve your content and reach more people.

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  Invested - How Three Centuries...

  Paul Crosthwaite, Peter Knight,...

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  Invested examines the perennial and nefarious appeal of financial advice manuals. Who hasn’t wished for a surefire formula for riches and a ticket to the good life? For three centuries, investment advisers of all kinds, legit and otherwise, have guaranteed that they alone can illuminate the golden pathway to prosperity—despite strong evidence to the contrary. In fact, too often, they are singing a siren song of devastation. And yet we keep listening. Invested tells the story of how the genre of investment advice developed and grew in the United Kingdom and the United States, from its origins in the eighteenth century through today, as it saturates our world. The authors analyze centuries of books, TV shows, blogs, and more, all promising techniques for amateur investors to master the ways of the market: from Thomas Mortimer’s pathbreaking 1761 work, Every Man His Own Broker, through the Gilded Age explosion of sensationalist investment manuals, the early twentieth-century emergence of a vernacular financial science, and the more recent convergence of self-help and personal finance. Invested asks why, in the absence of evidence that such advice reliably works, guides to the stock market have remained perennially popular. The authors argue that the appeal of popular investment advice lies in its promise to level the playing field, giving outsiders the privileged information of insiders. As Invested persuasively shows, the fantasies sold by these writings are damaging and deceptive, peddling unrealistic visions of easy profits and the certainty of success, while trying to hide the fact that there is no formula for avoiding life’s economic uncertainties and calamities.

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  Pinnacle - Five Principles that...

  Steve Preda, Gregory Cleary

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  Turn your business into a category of one in your industry. 
  Do you own a small business with more than a handful of employees? Are you frustrated that your organization has flatlined? Do you feel drained by working long hours and only dreaming of having an energized team ready to step up and lead? Do you nurse an ambition to scale your business into one that dominates its niche? Are you concerned that time is running out and you may never fulfill your dreams? 
  If you answered yes to any of the above, you are holding the right book in your hands. 
  Look at somebody who is fit: they have a system. Look at somebody who has a great marriage: they have a system. Look at somebody who has great kids: they have a system. 
  So, is there a system that enables you, the entrepreneurial risk-taker, to acquire the business skills and structure you need to play bigger and dramatically grow your privately held business, without getting an MBA? 
  Welcome to the Pinnacle journey! 
  We have created a formula that is applicable for any company, while still being customizable for your business. We believe that there are five things you need to obsess about as an entrepreneurial leader. These are: People, Purpose, Playbooks, Performance, and Profit. 
  We have broken these principles down to fifteen practices that help you clarify and implement the five Pinnacle Principles in your business. Dive in to learn what these are and how they can make your company unstoppable. 
  Early reviews: 
  "When one reaches for the highest, they must be touched by the soul of it! Read this book deeply." 
  Michael E. Gerber, Creator The E-Myth Revisited 
  "This book teaches you a system to 5x the value of your business in 5 years with 5 principles. Read it and run with it." 
  Cameron Herold, Founder COO Alliance & Author of Vivid Vision®

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  Online Marketing - Learn...

  David Finstein

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  This bundle has 4 titles, which will all help you become a better marketer. The titles are: 
  Affiliate Marketing - Affiliate marketing is a performance-based marketing strategy in which businesses reward individuals, known as affiliates, for driving traffic or sales to their products or services. This model benefits both the merchant and the affiliate: the merchant gains exposure and potential sales, while the affiliate earns commissions based on their promotional efforts. Unlike traditional advertising, affiliate marketing offers affiliates the opportunity to earn income without creating their own products or services, making it an attractive and accessible business model. 
  Digital Niche Marketing - By tailoring campaigns to resonate with these unique groups, brands can foster stronger connections, drive higher engagement, and establish themselves as trusted experts within a particular domain. This approach helps brands stand out in an oversaturated digital environment, where audiences are increasingly selective about what content they engage with and trust. 
  Email Marketing - Email marketing remains one of the most powerful tools for businesses to connect with their audience, build relationships, and drive sales. Despite the rise of social media and other digital marketing strategies, email continues to offer unparalleled opportunities for personalizing communication and reaching customers directly. 
  Social Media Marketing - Social media marketing has become an essential component of any modern business strategy, providing an invaluable platform for engaging with customers, building brand awareness, and driving growth. With billions of active users across various platforms, businesses can tap into an enormous pool of potential customers, making social media a powerful tool for reaching targeted audiences and building lasting relationships.

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  Economics in One Lesson: Book...

  Briefly Summaries

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  This is a concise summary and analysis of 
  Economics in One Lesson, by Henry Hazlitt.
  It is not the original book and is not affiliated with or endorsed by 
  Henry Hazlitt.
  Ideal those seeking a quick and insightful overview.
   
  "Economics in One Lesson" is a timeless and accessible guide to understanding the fundamental principles of economics. With clear and concise explanations, the book explores how economic policies affect both the individual and society, emphasizing the importance of considering long-term consequences and unseen effects. Perfect for beginners and seasoned readers alike, this book provides valuable insights into topics like inflation, taxes, tariffs, and government spending, demystifying the complexities of economics in a way that's engaging and thought-provoking.

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  The Leap to Extraordinary...

  Sachin Naha

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  “The Leap to Extraordinary Business Success" is a game-changing guide for companies looking to shift from average to exceptional. It highlights essential strategies like Transformational leadership, disciplined action, and the importance of having the right people in place. The book emphasizes confronting brutal facts, creating a culture of discipline, and setting bold, ambitious goals. With key concepts like the Core Focus and the Exponential Growth Cycle, this book provides practical insights to help businesses achieve sustained, long-term success. Ideal for entrepreneurs, managers, and leaders eager to build extraordinary organizations. Learn how to avoid common pitfalls and stay focused on what truly drives success for lasting impact. This book is a must-read for anyone ready to take their business to the next level. 

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