D'autres livres qui pourraient vous intéresser

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  No BS Direct Marketing - The...

  Dan S. Kennedy, Darcy Juarez,...

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  The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for any business. 
   
    
   
  In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and reaffirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social, and viral marketing media. 
   
    
   
  Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in "ordinary" businesses including retail stores, restaurants, and sales.

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  DEMAND TRANSPARENCY - Stop Wall...

  Jason G Mandel

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  Jason Mandel sheds light on how the big Wall Street firms manipulate circumstances to benefit themselves first, and their clients second. Mandel argues that investors must demand transparency and seek guarantees from their financial advisers. 
  Clarity is needed to navigate a future economy filled with great volatility and uncertainty. Diversification away from long-only stock and bond allocations is critical to protecting your wealth and outpacing inflation. History can teach us that market timing is impossible and that Wall Street (and the government leaders they manipulate) cannot be trusted. Mandel outlines a transparent new paradigm for investors to demand right now.

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  The History of Urbanization -...

  Lyric Vale

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  Urbanization refers to the process through which cities and towns grow as a result of the migration of people from rural areas and the expansion of urban areas. It is a phenomenon that has shaped human history for thousands of years, influencing every aspect of society from economics to culture and beyond. As populations increase, the desire for better living conditions, access to employment, and social interaction has led individuals to seek opportunities in urban centers. Over time, these cities evolve to accommodate larger populations, evolving into complex hubs of commerce, culture, and technology. 
  The roots of urbanization trace back to the early agricultural revolution, which enabled humans to produce food more efficiently and settle in one place. This change allowed small villages to grow into the first cities, creating more permanent centers of human life. As civilizations advanced, cities became focal points for trade, governance, religion, and culture. Each of these elements played a crucial role in promoting further urban development, as settlements began to specialize in various industries, services, and functions that drew people from surrounding rural regions. 
  Historically, urbanization was most prominent in ancient civilizations such as Mesopotamia, Egypt, and later, Greece and Rome. These early cities, though primitive by modern standards, laid the foundations for the urban environments we know today. Greek and Roman cities were carefully planned, with infrastructures like roads, aqueducts, and public spaces that contributed to their growth and sustainability. In more recent centuries, urbanization expanded rapidly during the Industrial Revolution, driven by advances in technology, industry, and transportation. Factories, railroads, and new employment opportunities in cities attracted millions of people, transforming landscapes and social structures in profound ways.

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  The Nordstrom Way to Customer...

  BreAnne O. Reeves, Robert Spector

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  In this new edition of the management classic, the authors explore in-depth the core values of the culture that have made Nordstrom synonymous with legendary customer service. These essential values have enabled Nordstrom to survive and adapt to dramatic market shifts regularly since 1901, and the new edition explains how the Nordstrom approach can be emulated by any organization—in any industry. 
   
   
   
  Nordstrom believes that the employee experience determines the customer experience, and that when you attract and reward people who are comfortable in a service-oriented culture, then everyone succeeds—both individually and collectively. No wonder Nordstrom is one of only five companies to make Fortune's "Best Companies to Work For" and "Most Admired" lists every year since those surveys have been taken. 
   
   
   
  With new interviews from senior Nordstrom executives and family members, the book explains how to successfully respond to today's time-crunched customers who demand a convenient, seamless, personal experience across all channels. Nordstrom gives its frontline people all the digital tools necessary to satisfy the customer—and your organization must do the same, if it wants to adapt. The authors show what it takes to earn brand loyalty, lead through change and uncertainty, and combine extraordinary brick-and-mortar with online experiences.

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  Igniting the Invisible Tribe -...

  Josh Allan Dykstra

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  Why is it that so many of us toil away in jobs we hate, being treated like machines, doing things that will eventually ruin the planet? Is this really the best we can do with our work and our lives? Concluding a massive research project spanning the fields of behavioral economics, future trend analysis, and management science, Josh Allan Dykstra elegantly shows how the world of work is evolving and that the competitive advantage of business is shifting towards something much more life-giving than where we've been.

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  How To: $10M - Sell Your...

  William F. Brown

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  Are you ready to make $10M? 
  All you need is commitment, drive, a talent, high-value skill or knowledge to share with others through an information product, coaching service or agency offer… and this book. 
  For the first time outside of his exclusive coaching programme, William Brown reveals everything he’s learned about how to build and scale an incredibly successful e-learning business, making multiple millions of dollars along the way. He leaves no stone unturned, handing you the exact step-by-step blueprint needed for multi-seven-figure success – all you have to do is follow the steps. 
  In this book he shares:Everything you need to know about how to build and grow a successful online information product, coaching program or agency business.The marketing and sales processes he uses to attract thousands of clients for any offer imaginable, including his sales funnels, ad scripts, email and SMS copy (and more) that have made him millions so that you can copy and paste them for instant success.His advice for scaling an e-learning business to seven and eight figures, including never before disclosed secrets around hidden efficiency techniques, highly effective selling systems, and more.Tips on how to look after yourself as the CEO of a highly successful and growing business in order to maximise your income in the shortest time possible. 
  William hasn’t just built (and sold) his own highly successful e-learning company, he’s helped many other business owners do the same, often in a matter of months. You’ll find some of their stories in this book. 
  So, if you dream of creating huge levels of wealth, while reclaiming your freedom and making a positive impact on the world, it’s time to sell your knowledge and make millions.

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