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Yield Management - Strategies for Maximum Profitability - cover

Yield Management - Strategies for Maximum Profitability

Fouad Sabry

Maison d'édition: One Billion Knowledgeable

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Synopsis

What is Yield Management
 
Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource. As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it "the single most important technical development in transportation management since we entered deregulation."
 
How you will benefit
 
(I) Insights, and validations about the following topics:
 
Chapter 1: Yield management
 
Chapter 2: Microeconomics
 
Chapter 3: Monopoly
 
Chapter 4: Price discrimination
 
Chapter 5: Profit maximization
 
Chapter 6: Product bundling
 
Chapter 7: Pricing
 
Chapter 8: Marketing management
 
Chapter 9: Dynamic packaging
 
Chapter 10: Pricing strategies
 
Chapter 11: Demand
 
Chapter 12: Global distribution system
 
Chapter 13: Dynamic pricing
 
Chapter 14: Revenue management
 
Chapter 15: Airline reservations system
 
Chapter 16: Price optimization
 
Chapter 17: Profit (economics)
 
Chapter 18: Pricing science
 
Chapter 19: Littlewood's rule
 
Chapter 20: Monopoly price
 
Chapter 21: Airfare
 
(II) Answering the public top questions about yield management.
 
(III) Real world examples for the usage of yield management in many fields.
 
Who this book is for
 
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Yield Management.
Disponible depuis: 29/03/2024.
Longueur d'impression: 276 pages.

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