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  Cowboys And Indian - A Doctor's...

  Sandip V. Mathur

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  A heartfelt, honest and witty account of a young doctor's first year of practice, filled with unforgettable characters and surprising events. Dr. Mathur is thrown in the deep end by a rural Texas hospital. He arrives to find that the hospital is bankrupt and has almost no resources. He faces opposition from the other two doctors, suspicion from the people, and the challenges of being an immigrant in the Bible Belt. He is also a husband and father of two curious and lively little girls. In the course of that fateful first year, his frustrating, terrifying and often hilarious encounters in the hospital are interwoven with moving stories about his wife and children. In the ER, he treats emergencies like cardiac arrests, collapsed lungs, and impaled limbs, and at home, he works to create a calm and peaceful refuge. In the course of that momentous year, he gradually wins the confidence of the townspeople by his skills, sincerity, and compassion. He tries to spend time with his family, but often ends up rushing back to care for a patient. This poignant memoir takes the reader into a doctor's life at an intimate level. It shows that the harsh demands of a medical life can be tempered with laughter, sincerity, and humility, to create a life that is truly rewarding and inspiring.

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  Survival Water Wisdom - The...

  Phoenix MacLeod

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  To keep your family’s water supply flowing when others go dry, you have found the right guide! 
  If you seek SURVIVAL WISDOM from an actual off-grid survivor to walk you through the maze of survival water decisions and essential projects, this book was written for you. 
  We can't live without water, yet many people do not consider its availability until it becomes scarce. 
  If a down-grid scenario renders your local pumping station inoperable, water problems will hit hard and fast.   
  •	Have recent media reports on clean water sourcing challenges raised your concern for your family’s water supply? 
  •	Would you like to be less dependent on your municipal water utility? 
  If you have the responsibility to provide water security for your family, gaining Survival Water Wisdom and implementing these essential projects will be one of the smartest moves you can make. 
  Packed with ingenious tips and strategies for sourcing, purifying, and storing life's most critical resource, it is the essential guide for anyone who wants to ensure a continual flow of clean, safe water in any circumstance.  
  Inside, you will discover: 
  ●	Practical and innovative ways to source water sustainably: Safely tap into the abundance of water around you to avoid being caught off guard. 
  ●	Build and maintain a rainwater catchment system: Follow step-by-step guidance to become a skilled water harvester. 
  ●	Water filtration and purification methods: Create customized solutions that work for your setting. 
  ●	The secrets of long-term water storage and conservation: Keep your water reserves safe and plentiful—when every drop counts during off-grid scenarios. 
  ●	20+ water projects (basic to advanced): Apply the ideas and examples to help ensure your water security. 
  Essentially, gaining Survival Water Wisdom will be an investment in your family’s resilience and peace of mind - which will come from knowing that you and your loved ones are prepared for any water crisis. Start reading and preparing now!

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  Social Media Marketing -...

  David Finstein

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  Social media marketing has become an essential component of any modern business strategy, providing an invaluable platform for engaging with customers, building brand awareness, and driving growth. With billions of active users across various platforms, businesses can tap into an enormous pool of potential customers, making social media a powerful tool for reaching targeted audiences and building lasting relationships. 
    
  At its core, social media marketing involves using platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and others to create and share content that promotes a brand, product, or service. This content can range from posts and images to videos, stories, and ads—all aimed at fostering engagement, driving traffic, and ultimately achieving business goals. Social media offers the unique advantage of real-time interaction, allowing businesses to directly communicate with their audience, receive immediate feedback, and respond to inquiries or concerns quickly. 
    
  One of the key strengths of social media marketing is its ability to target specific demographics. Through advanced targeting tools, businesses can reach potential customers based on factors such as location, interests, age, and behaviors. This ensures that marketing efforts are focused on the most relevant audience, increasing the likelihood of conversions and maximizing return on investment.

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  Drawing Out Leviathan -...

  Keith M. Parsons

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  " . . . are dinosaurs social constructs? Might not all of our beliefs about dinosaurs merely be figments of the paleontological imagination? A few years ago such questions would have seemed preposterous, even nonsensical. Now they must have a serious answer." 
   
   
   
  At stake in the "Science Wars" that have raged in academe and in the media is nothing less than the standing of science in our culture. One side argues that science is a "social construct," that it does not discover facts about the world, but rather constructs artifacts disguised as objective truths. This view threatens the authority of science and rejects science's claims to objectivity, rationality, and disinterested inquiry. Drawing Out Leviathan examines this argument in the light of some major debates about dinosaurs: the case of the wrong-headed dinosaur, the dinosaur "heresies" of the 1970s, and the debate over the extinction of dinosaurs. 
   
   
   
  Keith Parsons claims that these debates show that evidence and logic remained vitally important. They show science to be a complex set of activities, pervaded by social influences, and not easily reducible to any stereotype. Parsons acknowledges that there are lessons to be learned by scientists from their would-be adversaries, and the book concludes with some recommendations for ending the Science Wars.

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  Plant Physics

  Karl J. Niklas, Hanns-Christof...

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  From Galileo, who used the hollow stalks of grass to demonstrate the idea that peripherally located construction materials provide most of the resistance to bending forces, to Leonardo da Vinci, whose illustrations of the parachute are alleged to be based on his study of the dandelion’s pappus and the maple tree’s samara, many of our greatest physicists, mathematicians, and engineers have learned much from studying plants. A symbiotic relationship between botany and the fields of physics, mathematics, engineering, and chemistry continues today, as is revealed in Plant Physics. The result of a long-term collaboration between plant evolutionary biologist Karl J. Niklas and physicist Hanns-Christof Spatz, Plant Physics presents a detailed account of the principles of classical physics, evolutionary theory, and plant biology in order to explain the complex interrelationships among plant form, function, environment, and evolutionary history. Covering a wide range of topics—from the development and evolution of the basic plant body and the ecology of aquatic unicellular plants to mathematical treatments of light attenuation through tree canopies and the movement of water through plants’ roots, stems, and leaves—Plant Physics is destined to inspire students and professionals alike to traverse disciplinary membranes.  

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  Zoology - The Diversity of...

  Jeron Iris

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  Zoology is the scientific study of animals, their biology, behavior, and interactions with their environment. As one of the core branches of biology, zoology seeks to understand the vast diversity of animal life on Earth, ranging from the simplest invertebrates to the most complex mammals. It encompasses a wide array of topics, including animal anatomy, physiology, behavior, ecology, and evolution, offering insights into the very essence of life itself. 
  The importance of studying zoology is far-reaching. Animals are not only a key part of the planet’s biodiversity but also play vital roles in ecosystems that support life on Earth. They are integral to food webs, pollination, seed dispersal, and maintaining the balance of natural systems. By understanding animals, zoologists can contribute to the conservation and preservation of species and habitats, ensuring the survival of both the creatures themselves and the ecosystems they support. 
  Zoology, as a discipline, has evolved significantly over centuries. From the earliest observations of animal behavior and anatomy by ancient civilizations to the development of modern scientific techniques, the field has grown to encompass various specialized subfields. Among the many branches of zoology, some focus on specific groups of animals, such as entomology (study of insects), ornithology (study of birds), and ichthyology (study of fish). Other areas, such as ethology, examine animal behavior, while ecology explores the interactions between animals and their environments. 
  An essential part of zoology is the understanding of animal classification. The diverse array of species that inhabit our planet is categorized based on shared characteristics.

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