D'autres livres qui pourraient vous intéresser

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  Branded! - How Retailers Engage...

  Lori Schafer, Bernie Brennan

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  Social media is having a major impact on marketing.  It is the  glue that leverages the consumers views and opinions across  all elements of a retailers business.  Retailers are  becoming aware that social media offers promising ways they can  benefit from it, such as improving brand awareness, listening to  consumer sentiments, creating incentives to drive cross-channel  traffic and purchases, building content-focused communities to  improve loyalty, enticing consumers to try new products,  understanding assortment preferences and improving customer  service.      Analytics are essential to a retailers success in  leveraging social media and mobility. The amount of data produced  by these new channels is explosive.  Quick and effective  analysis of this data and resulting actions are essential to  achieving business benefit.   Analytical tools exist for  retailers to listen, learn, react and engage with consumers within  and across social media, mobility and other channels.  The  more a retailer engages with these tools, the savvier it becomes  about consumers and their preferences.  Written in a blog format to help retailers experience  interactive dialog in this rapidly growing communication vehicle,  this book will create awareness of social networking and mobile  technologies and the significant impact these channels are already  having on retailers; provide specific examples of social media and  mobility business applications ; explain why companies need to act  now; describe the analytical tools necessary to make informed  decisions on the data; demonstrate how to use social media to  leverage brand equity across the entire business; and recommend a  process for building a comprehensive strategy and action plan.

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  FUELING - From Zero to $1 Billion

  Stephen L. Hightower

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  In FUELING: From Zero to $1 Billion, Stephen L. Hightower shares his extraordinary journey from cleaning baseboards in his family's janitorial business to building a billion-dollar petroleum empire. This inspiring memoir and business guide offers readers a front-row seat to Hightower's remarkable ascent in the competitive world of energy and entrepreneurship. 
  Hightower's story begins in Middletown, Ohio, where he learned the value of hard work and integrity from his parents. From these humble beginnings, he navigated racial barriers, financial challenges, and industry skepticism to establish Hightowers Petroleum Company, now a global player in the energy sector. 
  Through candid anecdotes and hard-won wisdom, Hightower reveals his strategies for success, including: 
  - The power of persistence and relationship-building in business 
  - Innovative financing techniques for entrepreneurs with limited resources 
  - Identifying and seizing opportunities in evolving markets 
  - Overcoming racial discrimination in the corporate world 
  - The importance of integrity and excellent customer service 
  Readers will gain invaluable insights into the petroleum industry, the challenges faced by minority-owned businesses, and the entrepreneurial mindset required to build a billion-dollar company from scratch. Hightower's "Four-Step Business Success Formula" provides a blueprint for aspiring entrepreneurs across any industry. 
  More than just a business book, FUELING is a testament to the power of vision, tenacity, and the unwavering belief in one's abilities. Whether you're an aspiring entrepreneur, a seasoned business leader, or simply seeking inspiration, Hightower's remarkable story will fuel your drive for success.

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  Latte Factor The: Book Summary &...

  Briefly Summaries

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  This is a concise summary and analysis of The Latte Factor, by David Bach.
   
  It is not the original book and is not affiliated with or endorsed by David Bach.
   
  Ideal those seeking a quick and insightful overview.
   
  
   
  Discover how small changes can lead to life-changing financial freedom with The Latte Factor. In this compelling audiobook, you'll follow the journey of Zoey, a young professional struggling to make ends meet despite working hard. Through the guidance of a wise mentor, Zoey learns that achieving financial success doesn’t require drastic changes or massive income—it’s about small, consistent actions.
   
  This audiobook breaks down powerful concepts like the Latte Factor, showing how everyday spending habits can make or break your financial future. You’ll also learn about the magic of compound interest, the importance of paying yourself first, and the transformative power of automatic savings.
   
  Perfect for those seeking to improve their financial health without feeling overwhelmed, The Latte Factor provides actionable insights that are easy to implement, no matter your current financial situation. Narrated with a dynamic, motivating tone, this audiobook is an essential guide for anyone ready to take control of their finances and build the life they’ve always dreamed of—one small step at a time.

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  Genius Makers: Book Summary &...

  Briefly Summaries

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  This is a concise summary and analysis of Genius Makers, by Cade Metz.
   
  It is not the original book and is not affiliated with or endorsed by Cade Metz.
   
  Ideal those seeking a quick and insightful overview.
   
  Genius Makers delves into the competitive and high-stakes world of artificial intelligence, uncovering the stories of the brilliant minds and groundbreaking technologies behind the rise of AI. The book examines the battle between tech giants and researchers to create the most powerful AI systems, exploring the ethical dilemmas, power struggles, and transformative potential of this technology. It provides a compelling look at the revolution shaping our future and the people driving it.

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  Bitcoin and Cryptocurrency...

  John Patterson

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  If you want to discover the most profitable crypto trading strategies, keep reading!Bitcoin again took the world by storm when it crossed $60,000 per BTC in October 2021. Immediately, as happened at the beginning of last year, many people started trying to improvise themselves as professional cryptocurrency traders. While some have made decent returns in the past few weeks, there is no doubt they will give them back to the market once prices stop going up. After all, there is no need to be a genius to make money when even meme coins go parabolic. Profitable traders can milk the market like a cash cow when things are good and protect their gains when prices go south. This is why if you want to truly build long-term wealth and not just make a few dollars here and there, you need to learn the right cryptocurrency trading strategies.Cryptocurrency trading does not require much money to get started. That is because the volatility is so high that even a few hundred dollars can be a good starting point to make a fortune.Do not worry. You will not have to spend hours and hours in front of your computer. Time is of the essence, and every trading strategy presented in this audiobook has one goal in mind: making you as much money as possible while freeing up your time!It is time to trade your way to riches!Get this audiobook now!

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  The Shocking Truth about...

  Zoey Fraisers

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  For decades, renewable energy has been marketed as the ultimate solution to climate change, pollution, and our reliance on fossil fuels. Solar panels and wind turbines fill the landscape, promising a cleaner, greener future. Governments, corporations, and activists push the narrative that renewables are not only necessary but inevitable. Billions of dollars have been poured into the transition, with incentives and subsidies encouraging the mass adoption of so-called “clean energy.” On the surface, this movement appears to be a global success.  
    
  Yet, beneath the optimistic rhetoric lies a far more complex and inconvenient truth. While renewable energy offers undeniable benefits, it also comes with significant drawbacks that are rarely discussed. Solar farms consume vast amounts of land, wind turbines disrupt ecosystems, and hydropower alters entire river systems, sometimes with devastating consequences. The environmental cost of producing, maintaining, and disposing of renewable energy infrastructure is frequently overlooked. Furthermore, the idea that renewables alone can sustain modern society is built on a foundation of wishful thinking rather than reality.  
    
  One of the biggest challenges facing renewables is reliability. The sun doesn’t always shine, and the wind doesn’t always blow. Unlike fossil fuels, which provide a constant and controllable energy supply, renewables fluctuate unpredictably. This intermittency creates enormous challenges for electrical grids, often requiring backup from coal, natural gas, or nuclear power. Energy storage technology, such as batteries, is still far from capable of bridging this gap at the scale necessary. The result is an energy system that is fragile, expensive, and, in some cases, even more dependent on fossil fuels than before. 

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